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Sport

Sport shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 26% of 1,017 Sport & Freizeit niches · +7 vs the category median of 50

Market size 96Growth 15Conversion 4Competition 80Returns 82Price range 4Avg price 63Brand share 92Review moat 22Quality gap 58
This niche Category average · 1,017 niches

Is Sport profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sport is a €2.8M/yr Amazon Germany market (5.9M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Sport: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.9% over the last 90 days and 0.4% of searches end in a purchase.

€2.8M

revenue / yr

Units sold / yr30K
Search volume / yr-20.9%5.9M
Conversion rate0.4%
Avg price€135.23

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers49 · 252
Top-5 product click share35%
Open market57%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement92%
New entrants (1y)10· 7 succeeded
Avg rating4.4★
Avg reviews9,076

Top Sport products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€84K€167K€251K€335K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

252

Top-5 brand share

43%

Top 20: 76%

Top-5 click share

35%

Top 20: 63%

Open market

53%

  • Sportstech15%
  • GYMERK11%
  • Zeporix7%
  • FUNFLEX5%
  • YouShow4%
  • MERACH4%

Sport demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.9MCVR0.4%Products63Brands49Top 5 Brands43%OOS Rate1.7%Rating4.4★Reviews9,076Avg BSR#21
175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Top Sport search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sport1.1M/yr
  • fitness930K/yr
  • sportbekleidung865K/yr
  • gym562K/yr
  • fitnessgeräte für zuhause621K/yr
  • home gym297K/yr
  • sportgeräte zuhause321K/yr
  • sport geräte für zuhause117K/yr
  • spor124K/yr
  • krafttraining zuhause96K/yr

What reviews say buyers love and hate about Sport

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Qualität insgesamt20%

it is a fairly decent product

Gesamtgröße13%

Fit

Preis-Leistungs-Verhältnis12%

so I guess the price-value is good

Komfort insgesamt10%

Super bequeme Hose

Übung/Sporteignung7%

Super Sport Leggins

What buyers complain about

47% of reviews
Qualität insgesamt14%

Qualität ungenügend

Gesamtgröße9%

Müll - keine Passform

Haltbarkeit9%

Haltbarkeit

Stärke3%

Widerstand sehr unregelmäßig

Materialqualität2%

Unzufrieden mit Material

Sport return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Materialqualität
8%
3Qualität insgesamt
7%
4Transparenz
5%
5Dünn
4%

Common Sport questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sport 57/100 on Amazon Germany — Worth a look. The niche generates €2.8M/yr across 63 tracked products. 7 of 10 products launched in the last 360 days are still selling. Search demand moved -20.9% over the last 90 days.
Search demand for Sport on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 1.7× the quietest.