Is sport profitable to sell on Amazon Germany?

The niche generates €2.8M/yr across 63 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the sport niche?

49 brands and 252 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in sport?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 1.6%.

When does demand for sport peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the sport niche?

Listings span €5.47–€2135.77; the average listing price is €135.23 (sweet spot $15–$100). The average incumbent carries 9,076 reviews — the moat a new listing must climb.

sport

Worth a look

Shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€2.8M

€2.8M/yr · 5.9M searches

Brand share

Great43%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good€135.23

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,075.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad€5.47–€2135.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon Germany niche tracking, sport is a €2.8M/yr Amazon Germany market (5.9M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sport market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: €3.4M–€4.1M; units × avg price
Conversion rate: 0.4%
Avg BSR: #21
Page quality: 0%
Prime: 79%
Sponsored: 92%
Out of stock: 1.7%
Avg brand age: 41 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

252

Top-5 brand share

43%

Top 20: 76%

Top-5 click share

35%

Top 20: 63%

Open market

53%

Sportstech15%
GYMERK11%
Zeporix7%
FUNFLEX5%
YouShow4%
MERACH4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top sport search terms

sport1.1M/yr -22.6%0.1% conv.
fitness930K/yr -10.4%0.2% conv.
sportbekleidung865K/yr -22.4%0.1% conv.
gym562K/yr -17.9%0.1% conv.
fitnessgeräte für zuhause621K/yr -36.9%0.4% conv.
home gym297K/yr -7.1%0.2% conv.
sportgeräte zuhause321K/yr -32.3%0.3% conv.
sport geräte für zuhause117K/yr -17.8%0.2% conv.
spor124K/yr -16.4%0.0% conv.
krafttraining zuhause96K/yr +6.8%0.4% conv.

All search terms

Top sport products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GYMERK Fitnessbänder Set 4er 1.8M/2M Fitnessband 4 Widerstandsstufen mit Übungsposter Gymnastikband mit Tragetasche & Übungsanleitung Ideal für Yoga Pilates Muskelaufbau

GYMERK€9.174.6★2,349 rev

Kraftstation für zuhause Multifunktion Fitnessstation Bauchtrainer Home Gym 60 kg Gewichte Butterfly Beinstrecker Latzugstange Bizepscurl Ganzkörpertraining Multigym HGX50

Sportstech€536.494.6★30 rev

Laufband für Zuhause Walking Pad - Klappbar Laufbänder Elektrisches Laufbänder Schreibtisch Foldable Treadmill for Home Büro Laufpad Leise Klein 10Km/h Tretmühle Klappbares Kleines

Zeporix€115.704.4★3,295 rev

YouShow 10 Paar Sneaker Socken Herren Damen Kurz Sportsocken Atmungsaktive Baumwolle Laufsocken Weiß 39-42

YouShow€10.504.6★7,059 rev

FUNFLEX Bauchroller - Bauchmuskeltrainer Set - Oberkörpertrainings Pack - Home Gym Equipment - Heimfitnessgerät für Männer & Frauen - Ganzkörpertraining - effektives Bauch Muskel Training Zuhause

FUNFLEX€15.514.3★131 rev

Newest

by launch date

adidas Unisex Cushioned Crew Socks 6 Pair Pack white/white/black 42-45

adidas€15.191,179 rev

1mo ago

Sportstech CX608 Crosstrainer für Zuhause leiser Ellipsentrainer mit 8 Widerstandsstufen 10 kg Schwungrad LCD Display Pulssensor bis 120 kg Fitnessgeräte für Zuhause

Sportstech€299.10119 rev

8mo ago

FUNFLEX€23.30131 rev

9mo ago

Kraftstation für zuhause Multifunktion Fitnessstation Bauchtrainer Home Gym 60 kg Gewichte Butterfly Beinstrecker Latzugstange Bizepscurl Ganzkörpertraining Multigym HGX50

Sportstech€536.4930 rev

10mo ago

Amazon Basics Plyometrischer Sprungkasten Plyo-Box für das Fitnessstudio zu Hause 61 x 51 x 40.5 cm

Amazon Basics€61.81316 rev

10mo ago

What buyers say about sport

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“it is a fairly decent product”

Gesamtgröße13%

“Fit”

Preis-Leistungs-Verhältnis12%

“so I guess the price-value is good”

Komfort insgesamt10%

“Super bequeme Hose”

Übung/Sporteignung7%

“Super Sport Leggins”

beworben Vs Tatsächliches Produkt6%

“Ist wie im Photo”

Benutzerfreundlichkeit3%

“Echt easy”

Materialqualität2%

“Material top”

Weiches Gefühl2%

“softes Material”

Griff1%

“Top Grip”

What buyers complain about

Qualität insgesamt14%

“Qualität ungenügend”

Gesamtgröße9%

“Müll - keine Passform”

Haltbarkeit9%

“Haltbarkeit”

Stärke3%

“Widerstand sehr unregelmäßig”

Materialqualität2%

“Unzufrieden mit Material”

Übung/Sporteignung2%

“Nur was mich persönlich sehr stört ist, dass die Leggings am Hintern durchsichtig ist und das ist leider unvorteilhaft egal ob im privaten Gebrauch, Arbeit oder im Fitnessstudio”

Gleichgewicht/Stabilität2%

“Sehr wackelig und nicht instabil”

Geräuschpegel2%

“Quietscht allerdings manchmal etwas”

Preis-Leistungs-Verhältnis2%

“Völlig überteuert”

Griff2%

“- Handgriff knarrt ebenfalls”

Top return reasons

Gesamtgröße33%

Materialqualität8%

Qualität insgesamt7%

Transparenz5%

Dünn4%

Funktionalität insgesamt3%

beworben Vs Tatsächliches Produkt3%

Defekt Material/Teile3%

Lücke/Loch3%

Länge2%

Common questions

Is sport profitable to sell on Amazon Germany?: The niche generates €2.8M/yr across 63 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the sport niche?: 49 brands and 252 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in sport?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 1.6%.
When does demand for sport peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the sport niche?: Listings span €5.47–€2135.77; the average listing price is €135.23 (sweet spot $15–$100). The average incumbent carries 9,076 reviews — the moat a new listing must climb.