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53

spikes für schuhe winter

Worth a look

Shows a sweet-spot price point ($23.50 avg), but soft demand (-96.8% this quarter) keeps it on the watch list.

Market size 80Growth 0Conversion 24Competition 46Returns 88Price range 81Avg price 95Brand share 58Review moat 56Quality gap 53

Avg price

Incredible€23.50

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Price range

Great€6.82–€110.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.1M

€1.1M/yr · 2.5M searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,244.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-96.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, spikes für schuhe winter is a €1.1M/yr Amazon Germany market (2.5M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
80K–100K
avg 1,000–1,250/product
Revenue / yr
€1.9M–€2.4M
units × avg price
Launch success
1 of 3 new (360d)
Conversion rate
1.9%
Avg BSR
#653
Page quality
0%
Prime
96%
Sponsored
78%
Out of stock
28.0%
Avg brand age
35 months
Avg seller age
184 days

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

62

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

23%

  • Unigear33%
  • Sportneer10%
  • Salewa10%
  • BETLLEMORY9%
  • Suglade8%
  • Cimkiz7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -96.8% search growth over the last 90 days.
600K400KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 95.0×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€111K20%€222K30%€333K40%€445K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße14%

“Passt”

Qualität insgesamt11%

“Super Produkt”

Eignung Winterwetter10%

“Nützlich für den Winter und zu empfehlen”

Griff10%

“haben einen super Gripp.☆☆☆☆☆”

Benutzerfreundlichkeit9%

“Das Anziehen ist auch easy”

Greifer/Spikes/Stollen9%

“Spikes haften sehr gut auf rutschigen Untergrund”

beworben Vs Tatsächliches Produkt7%

“Erwartungen optimal erfüllt”

Effizienz4%

“Funktionieren bestens”

Preis-Leistungs-Verhältnis4%

“Preis Leistung super”

Sicherheitsstandards3%

“Safety first”

What buyers complain about

Gesamtgröße21%

“Größe stimmt nicht”

Haltbarkeit14%

“Schlechte Haltbarkeit”

Qualität insgesamt11%

“Bad quality”

Eignung Winterwetter6%

“Kein Winter ohne”

Gummiqualität5%

“Nach einer Wanderung ist gleich der Gummi gerissen”

Griff4%

“keinen Grip mehr”

Benutzerfreundlichkeit3%

“Unbrauchbar”

beworben Vs Tatsächliches Produkt3%

“Nicht wie Produktbeschreibung 2Tage”

Materialqualität2%

“Billiges Material”

Greifer/Spikes/Stollen2%

“Spikes für Schuhe”

Top return reasons

Gesamtgröße65%
Haltbarkeit6%
Defekt Material/Teile3%
Qualität insgesamt3%
Benutzerfreundlichkeit3%
Gewicht schwer2%
Gummiqualität2%
beworben Vs Tatsächliches Produkt2%
Funktionalität insgesamt2%
Eignung Winterwetter2%

Common questions

Is spikes für schuhe winter profitable to sell on Amazon Germany?
The niche generates €1.1M/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -96.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the spikes für schuhe winter niche?
14 brands and 62 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in spikes für schuhe winter?
Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 1.4%.
When does demand for spikes für schuhe winter peak?
Demand peaks in Jan–Feb; the busiest month runs 95.0× the quietest.
What does it cost to enter the spikes für schuhe winter niche?
Listings span €6.82–€110.28; the average listing price is €23.50 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.

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