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Spd Cleats

Maybe

Buyers convert on 13.0% of searches. But the top 5 brands take 81% of clicks, so Spd Cleats is a Maybe.

Flapen Score
64
64 / 100
Top 10% of 1,017 Sport & Freizeit niches · +14 vs the category median of 50
Market size
€294K/yr176K searches / yr
90-day growth
+50.7%search demand this quarter
Competition
53%top-5 click share · 14 brands · 112 sellers

Flapen Score

Spd Cleats against its category

The dotted line is the Sport & Freizeit average. Past it, Spd Cleats is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spd Cleats market on Amazon at a glance

Shoppers on Amazon Germany searched for Spd Cleats 176K times last year and spent an estimated €294K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €294K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+50.7%
Conversion, latest week
13.0%
Market size, estimated
€294Ka year
Peak month
July3.3× the quietest month
Top search term
spd cleats47K searches a year

02 · Price

A sale here is worth €12.92.

Listings sell for €12.92 on average, from €6.24 to €44.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €12.92 that is €10K to €13K a year per listing.

Average price
€12.92under the $15 to $100 sweet spot
Price range
€6.24–€44.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€13K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #174 within Radsport. It carries 1,219 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
3.6%
Average rank
#174in Radsport
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,219per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Spd Cleats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

112

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

14%

  • Brand 159%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Spd Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Spd Cleats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spd cleats47K/yr
  • shimano cleats16K/yr
  • spd sl cleats19K/yr
  • spd15K/yr
  • shimano spd cleat17K/yr
  • cleats shimano spd12K/yr
  • cleats10K/yr
  • shimano spd sl cleats8K/yr
  • spd cleats shimano7K/yr
  • shimano cleats spd5K/yr

Reviews and returns

What reviews say buyers love and hate about Spd Cleats

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
23%of negative reviews mention “Griff”
0.9%of orders come back
“rutschig”
A buyer, on “Griff”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spd Cleats questions

Answered from the same tracked data.