How competitive is the Skiwachs niche on Amazon Germany?

9 brands and 70 sellers compete in Skiwachs on Amazon Germany. The top 5 Skiwachs products take 56% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Skiwachs?

Skiwachs buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Eignung Winterwetter, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Skiwachs niche?

Skiwachs sells for €19.62 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.05–€63.84. The average incumbent carries 379 reviews — the moat a new listing must climb.

Skiwachs

soft demand (-95.7% this quarter) — Skiwachs doesn't clear our bar today.

Flapen Score

Skip it

Ranks 767 of 1,017 Sport & Freizeit niches · −7 vs the category median of 50

This niche Category average · 1,017 niches

Is Skiwachs profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Skiwachs is a €86K/yr Amazon Germany market (216K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.

Skiwachs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -95.7% over the last 90 days and 2.0% of searches end in a purchase.

€86K

revenue / yr

Units sold / yr13K

Search volume / yr-95.7%216K

Conversion rate2.0%

Avg price€19.62

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 70

Top-5 product click share56%

Open market11%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Skiwachs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

TOKO Skiwachs All-in-one universal 120 g

Price: €15.82
Rating: 4.8/5
Reviews: 472
Age: 6y ago

Toko Skiwachs Wachs Express Pocket Transparent 100ml 5509263

Price: €15.41
Rating: 4.6/5
Reviews: 561
Age: 10y ago

Holmenkol Beta Mix Red - 150 g - Basis - Grund- und Trainingswachs - Heißwachs zum Aufbügeln

Price: €16.58
Rating: 4.7/5
Reviews: 356
Age: 14y ago

Holmenkol Unisex Erwachsene Skiwax Fluid neutral 100 ml

Price: €13.94
Rating: 4.5/5
Reviews: 300
Age: 7y ago

Swix Universal Ski/Snowboard Gleitwachs 60 g oder 180 g Skiwachs ohne Einheitsgröße

Price: €18.68
Rating: 4.6/5
Reviews: 279
Age: 15y ago

Newest

by launch date

Swift Glide Skiwachs Spray als Abfahrt und Langlaufskiwachs mit extra hoher Gleitfähigkeit Ski Wax Spray mit natürlichen Inhaltsstoffen und langanhaltender Wirkung Flüssigwachs Langlaufski - 250ml

Price: €12.58
Rating: 3.9/5
Reviews: 351
Age: 4y ago

NZERO Bio-Flüssigwachs für den Ski Alpin | Geeignet für alle Schneeverhältnisse | organisch | Nachhaltig und umweltfreundlich | 100 ml

Price: €14.38
Rating: 4.4/5
Reviews: 442
Age: 6y ago

NZEROWAX - Pack of Eco Multi Temperatures Combo 200 g 50 g (x4) | Organic Vegetable Wax Different Temperatures for Skiing Snow

Price: €19.34
Rating: 4.4/5
Reviews: 285
Age: 6y ago

NZEROWAX organisch Universal-Skiwachs Weiß 50 g | Bio-Pflanzenwachs für alle Schneeverhältnisse geeignet +5 C / -10 C für Skier

Price: €8.05
Rating: 4.4/5
Reviews: 285
Age: 6y ago

TOKO Skiwachs All-in-one universal 120 g

Price: €15.82
Rating: 4.8/5
Reviews: 472
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

TOKO50%
Holmenkol19%
N-ZERO10%
Swift Glide6%
Swix4%
SkinStar4%
Open — no brand owns it (3 brands, 7%)

Skiwachs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume216KCVR2.0%Products22Brands9Top 5 Brands89%OOS Rate14.1%Rating4.5★Reviews379Avg BSR#17

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 106.4×

Top Skiwachs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

skiwachs84K/yr -95.5%3.7% conv.
ski wax17K/yr -94.6%3.5% conv.
ski wachs22K/yr -96.2%6.2% conv.
skiwachs universal6K/yr -92.8%8.7% conv.
toko skiwachs6K/yr -91.9%7.0% conv.
snowboard wachs12K/yr -96.5%5.7% conv.
toko wachs11K/yr -96.9%4.8% conv.
snowboard wax6K/yr -92.5%1.1% conv.
skiwachs flüssig11K/yr -97.7%7.1% conv.
skiwachs toko6K/yr -95.0%5.0% conv.

What reviews say buyers love and hate about Skiwachs

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Benutzerfreundlichkeit23%

“Völlig einfache Handhabe”

Qualität insgesamt15%

“Super Produkt”

beworben Vs Tatsächliches Produkt15%

“Skiwachs wie bestellt”

Eignung Winterwetter10%

“Top Skiwachs”

Effizienz10%

“Funktionen ok. Funktioniert”

What buyers complain about

86% of reviews

Preis-Leistungs-Verhältnis19%

“Teuer”

Funktionalität insgesamt17%

“Funktioniert nicht gut”

Eignung Winterwetter10%

“Funktioniert bei kalten Temperaturen nicht optimal leider”

Benutzerfreundlichkeit10%

“Fazit: unbrauchbar”

Qualität insgesamt7%

“Schrott”

Skiwachs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

31%

2Auslaufsicher

10%

3beworben Vs Tatsächliches Produkt

10%

4Heizung

5Hartes Gefühl

Common Skiwachs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skiwachs 43/100 on Amazon Germany — Skip it. The niche generates €86K/yr across 22 tracked products. Search demand moved -95.7% over the last 90 days.