Is Skiwachs profitable to sell on Amazon Germany?

Flapen scores Skiwachs 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €86K a year across 22 tracked products. Search demand grew -95.7% in the last 90 days.

How competitive is the Skiwachs niche on Amazon Germany?

9 brands and 70 sellers compete in Skiwachs on Amazon Germany. The top 5 Skiwachs products take 56% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Skiwachs?

Skiwachs buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, and Eignung Winterwetter. An estimated 0.7% of orders come back.

When does demand for Skiwachs peak?

Search demand for Skiwachs on Amazon Germany peaks in Jan–Feb–Dec, and the busiest month runs 106.4× the quietest.

What does it cost to enter the Skiwachs niche?

Skiwachs sells for €19.62 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.05 to €63.84. The average product has 379 reviews, the count a new listing must catch up to.

Skiwachs

Fail

Demand is soft, at -95.7% this quarter, so Skiwachs is a Fail.

Flapen Score: 43
43 / 100Ranks 767 of 1,017 Sport & Freizeit niches · −7 vs the category median of 50
Market size: €86K/yr216K searches / yr
90-day growth: -95.7%search demand this quarter
Competition: 56%top-5 click share · 9 brands · 70 sellers

Flapen Score

Skiwachs against its category

The dotted line is the Sport & Freizeit average. Past it, Skiwachs is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Skiwachs market on Amazon at a glance

Shoppers on Amazon Germany searched for Skiwachs 216K times last year and spent an estimated €86K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -95.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months: 216K
Growth, 90 days vs prior 90: -95.7%
Conversion, latest week: 2.0%
Market size, estimated: €86Ka year
Peak month: January106.4× the quietest month
Top search term: skiwachs84K searches a year

02 · Price

A sale here is worth €19.62.

Listings sell for €19.62 on average, from €8.05 to €63.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €19.62 that is €5K to €10K a year per listing.

Average price: €19.62inside the $15 to $100 sweet spot
Price range: €8.05–€63.84
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €5K–€10K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #17 within Wintersport. It carries 379 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 45%
Prime listings: 91%
Out of stock, average day: 14.1%
Average rank: #17in Wintersport
Average rating: 4.45 starsAmazon Germany average 4.37 stars
Average reviews: 379per listing
Listings tracked: 22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 74 months

Products

Top Skiwachs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Brand 150%
Brand 219%
Brand 310%
Brand 46%
Brand 54%
Brand 64%
Open — no brand owns it (3 brands, 7%)

Demand

Skiwachs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 106.4×

Search terms

Top Skiwachs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

skiwachs84K/yr -95.5%3.7% conv.
ski wax17K/yr -94.6%3.5% conv.
ski wachs22K/yr -96.2%6.2% conv.
skiwachs universal6K/yr -92.8%8.7% conv.
toko skiwachs6K/yr -91.9%7.0% conv.
snowboard wachs12K/yr -96.5%5.7% conv.
toko wachs11K/yr -96.9%4.8% conv.
snowboard wax6K/yr -92.5%1.1% conv.
skiwachs flüssig11K/yr -97.7%7.1% conv.
skiwachs toko6K/yr -95.0%5.0% conv.

Reviews and returns

What reviews say buyers love and hate about Skiwachs

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Benutzerfreundlichkeit”

19%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.7%of orders come back

“Teuer”

A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Skiwachs questions

Answered from the same tracked data.

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