Skip to content
37

skibrille

Skip it

Soft demand (-95.4% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 0Conversion 4Competition 63Returns 20Price range 87Avg price 95Brand share 40Review moat 61Quality gap 47

Avg price

Incredible€32.43

avg listing price — sweet spot $15–$100

Price range

Great€7.03–€86.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,064.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay€153K

€153K/yr · 1.6M searches

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-95.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, skibrille is a €153K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

skibrille market data

Units sold / yr
30K–40K
avg 250–500/product
Revenue / yr
€973K–€1.3M
units × avg price
Conversion rate
0.3%
Avg BSR
#80
Page quality
0%
Prime
100%
Sponsored
56%
Out of stock
10.1%
Avg brand age
40 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

16%

  • Salomon45%
  • EXP VISION18%
  • Uvex10%
  • GlaRid4%
  • Japace3%
  • DONGZQAN3%
  • Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -95.4% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 52.7×

Top skibrille search terms

  • skibrille420K/yr
  • ski brille183K/yr
  • skibrille herren335K/yr
  • skibrille damen373K/yr
  • skibrillen49K/yr
  • ski goggles31K/yr
  • skibrille für brillenträger64K/yr
  • sky brille4K/yr
  • snowboard brille20K/yr
  • uvex skibrille37K/yr
All search terms

Top skibrille products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€15K20%€31K30%€46K40%€61K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about skibrille

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße22%

“Passt super”

Qualität insgesamt16%

“Gute Qualität, super Style”

Preis-Leistungs-Verhältnis13%

“Bestes Preis-Leistungsverhältnis”

Eignungsnebel10%

“Die Anti-Fog-Beschichtung funktioniert sehr gut”

Komfort insgesamt6%

“Super bequem”

Design insgesamt3%

“Super Passform mit einem tollem Design”

beworben Vs Tatsächliches Produkt3%

“Alles hat also so funktioniert, wie es soll”

Eignung Winterwetter3%

“Super Wintersport-Brille (auch für Brillenträger!)”

Übung/Sporteignung3%

“Sehr gute Sportbrille”

Einstellbarkeit/Drehbarkeit/lehnend3%

“Kam super an, funktioniert, Größe für Groß u Klein justierbar”

What buyers complain about

Gesamtgröße28%

“Fällt etwas klein aus”

Qualität insgesamt9%

“Leider schlechte Qualität”

Haftung/Klebrigkeit7%

“fängt an zu kleben”

Eignungsnebel7%

“Unebenheiten an trüben Tagen”

Haltbarkeit4%

“Jetzt löst sich allerdings der erste Bügel auf, was ich von einer selten getragenen Brille dieser Marke nicht nach 3 jahren erwarte”

Materialqualität4%

“Schlechtes Material”

Gummiqualität3%

“Gummierung löst sich auf”

Produktzustand3%

“Das wirkt für mich wie ein gebrauchtes Produkt um ehrlich zu sein”

Dicke3%

“Steht ein bisschen dick raus vorne”

Atmungsaktivität1%

“Wenn ich den Kopf nur ein bisschen nach unten neige läuft die Brille durch die Atemluft an”

Top return reasons

Gesamtgröße75%
Farbe4%
Kratzfestigkeit3%
Qualität insgesamt3%
beworben Vs Tatsächliches Produkt2%
Transparenz2%
Sichtweite1%
Form/Stil1%
Komfort insgesamt1%
Kompatibilität – insgesamt1%

Common questions

Is skibrille profitable to sell on Amazon Germany?
The niche generates €153K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -95.4%. Flapen's verdict: Skip it (37/100).
How competitive is the skibrille niche?
16 brands and 43 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in skibrille?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haftung/Klebrigkeit. The return rate is 6.5% — above our launch gate.
When does demand for skibrille peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 52.7× the quietest.
What does it cost to enter the skibrille niche?
Listings span €7.03–€86.02; the average listing price is €32.43 (sweet spot $15–$100). The average incumbent carries 1,065 reviews — the moat a new listing must climb.