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Skibrille

soft demand (-95.4% this quarter) — Skibrille doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 898 of 1,017 Sport & Freizeit niches · −13 vs the category median of 50

Market size 33Growth 0Conversion 4Competition 63Returns 20Price range 87Avg price 95Brand share 40Review moat 61Quality gap 47
This niche Category average · 1,017 niches

Is Skibrille profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Skibrille is a €153K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 37/100.

Skibrille: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -95.4% over the last 90 days and 0.3% of searches end in a purchase.

€153K

revenue / yr

Units sold / yr40K
Search volume / yr-95.4%1.6M
Conversion rate0.3%
Avg price€32.43

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers16 · 43
Top-5 product click share47%
Open market19%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement56%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews1,065

Top Skibrille products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€31K€46K€61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

16%

  • Salomon45%
  • EXP VISION18%
  • Uvex10%
  • GlaRid4%
  • Japace3%
  • DONGZQAN3%
  • Open — no brand owns it (10 brands, 16%)

Skibrille demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR0.3%Products32Brands16Top 5 Brands81%OOS Rate10.1%Rating4.5★Reviews1,065Avg BSR#80
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 52.7×

Top Skibrille search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skibrille420K/yr
  • ski brille183K/yr
  • skibrille herren335K/yr
  • skibrille damen373K/yr
  • skibrillen49K/yr
  • ski goggles31K/yr
  • skibrille für brillenträger64K/yr
  • sky brille4K/yr
  • snowboard brille20K/yr
  • uvex skibrille37K/yr

What reviews say buyers love and hate about Skibrille

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Gesamtgröße22%

Passt super

Qualität insgesamt16%

Gute Qualität, super Style

Preis-Leistungs-Verhältnis13%

Bestes Preis-Leistungsverhältnis

Eignungsnebel10%

Die Anti-Fog-Beschichtung funktioniert sehr gut

Komfort insgesamt6%

Super bequem

What buyers complain about

70% of reviews
Gesamtgröße28%

Fällt etwas klein aus

Qualität insgesamt9%

Leider schlechte Qualität

Haftung/Klebrigkeit7%

fängt an zu kleben

Eignungsnebel7%

Unebenheiten an trüben Tagen

Haltbarkeit4%

Jetzt löst sich allerdings der erste Bügel auf, was ich von einer selten getragenen Brille dieser Marke nicht nach 3 jahren erwarte

Skibrille return rate & reasons

Why buyers send it back, as a share of all return requests.

6.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
75%
2Farbe
4%
3Kratzfestigkeit
3%
4Qualität insgesamt
3%
5beworben Vs Tatsächliches Produkt
2%

Common Skibrille questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skibrille 37/100 on Amazon Germany — Skip it. The niche generates €153K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -95.4% over the last 90 days.
Search demand for Skibrille on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 52.7× the quietest.