Selbstverteidigung

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €216K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

0.9%

Market size, estimated

€216Ka year

Peak month

November2.2× the quietest month

Top search term

selbstverteidigung691K searches a year

Listings sell for €16.97 on average, from €4.22 to €70.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €16.97 that is €4K to €8K a year per listing.

Average price

€16.97inside the $15 to $100 sweet spot

Price range

€4.22–€70.26

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

€4K–€8K

Returns

0.9%of orders · Amazon Germany median 1.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #52 within Baseball. It carries 4,378 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#52in Baseball

Average rating

4.53 starsAmazon Germany average 4.37 stars

Average reviews

4,378per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months