Is Schwingstab profitable to sell on Amazon Germany?

Flapen scores Schwingstab 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €187K a year across 17 tracked products. Search demand grew -19.7% in the last 90 days.

How competitive is the Schwingstab niche on Amazon Germany?

10 brands and 18 sellers compete in Schwingstab on Amazon Germany. The top 5 Schwingstab products take 68% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Schwingstab?

Schwingstab buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Dehnbarkeit/Erweiterbarkeit/Elastizität. An estimated 0.4% of orders come back.

When does demand for Schwingstab peak?

Search demand for Schwingstab on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Schwingstab niche?

Schwingstab sells for €36.21 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.17 to €87.14. The average product has 779 reviews, the count a new listing must catch up to.

Schwingstab

Fail

Demand is soft, at -19.7% this quarter, so Schwingstab is a Fail.

Flapen Score: 48
48 / 100Ranks 596 of 1,017 Sport & Freizeit niches · −2 vs the category median of 50
Market size: €187K/yr149K searches / yr
90-day growth: -19.7%search demand this quarter
Competition: 68%top-5 click share · 10 brands · 18 sellers

Flapen Score

Schwingstab against its category

The dotted line is the Sport & Freizeit average. Past it, Schwingstab is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Schwingstab market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwingstab 149K times last year and spent an estimated €187K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €187K a year.

Searches, last 12 months: 149K
Growth, 90 days vs prior 90: -19.7%
Conversion, latest week: 3.5%
Market size, estimated: €187Ka year
Peak month: January1.4× the quietest month
Top search term: schwingstab69K searches a year

02 · Price

A sale here is worth €36.21.

Listings sell for €36.21 on average, from €9.17 to €87.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €36.21 that is €9K to €18K a year per listing.

Average price: €36.21inside the $15 to $100 sweet spot
Price range: €9.17–€87.14
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €9K–€18K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #99 within Fitness. It carries 779 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 35%
Out of stock, average day: 9.3%
Average rank: #99in Fitness
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 779per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Schwingstab products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

Brand 122%
Brand 220%
Brand 316%
Brand 415%
Brand 58%
Brand 67%
Open — no brand owns it (4 brands, 10%)

Demand

Schwingstab search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Schwingstab search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schwingstab69K/yr -17.8%3.6% conv.
schwingstab für tiefenmuskulatur7K/yr +30.8%5.4% conv.
flexibar schwingstab original12K/yr -24.3%4.8% conv.
flexibar12K/yr -24.4%3.5% conv.
vibrationsstab8K/yr -11.9%0.7% conv.
flexi bar7K/yr -17.2%3.6% conv.
flexi-bar6K/yr -18.0%1.9% conv.
swingstick6K/yr -28.6%3.1% conv.
flexi bar schwingstab original5K/yr -24.4%4.4% conv.
schwingstab fitness testsieger7K/yr -59.4%4.9% conv.

Reviews and returns

What reviews say buyers love and hate about Schwingstab

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”

16%of negative reviews mention “Qualität insgesamt”

0.4%of orders come back

“Gut und günstig”

A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Schwingstab questions

Answered from the same tracked data.

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