Is schwimmbrille profitable to sell on Amazon Germany?

The niche generates €1.6M/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +44.9%. Flapen's verdict: Launch it (57/100).

How competitive is the schwimmbrille niche?

6 brands and 124 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in schwimmbrille?

Top complaints mined from reviews: Eignungsnebel, Gesamtgröße, Qualität insgesamt. The return rate is 2.0%.

When does demand for schwimmbrille peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the schwimmbrille niche?

Listings span €7.89–€33.88; the average listing price is €15.27 (sweet spot $15–$100). The average incumbent carries 5,626 reviews — the moat a new listing must climb.

schwimmbrille

Launch it

A $1.6M/yr market growing +44.9% this quarter with returns at 2.0% — clears our launch bar.

Market size

Great€1.6M

€1.6M/yr · 2.0M searches

Avg price

Great€15.27

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good€7.89–€33.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+44.9%

90-day search growth — must beat 0% to launch

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,626.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schwimmbrille is a €1.6M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

schwimmbrille market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: €1.5M–€1.9M; units × avg price
Conversion rate: 5.3%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

Speedo51%
ZIONOR29%
ARENA17%
Seaflar1%
Zoggs1%
BEEWAY1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top schwimmbrille search terms

schwimmbrille594K/yr +113.1%3.5% conv.
schwimmbrille herren416K/yr +16.8%5.9% conv.
schwimmbrille damen337K/yr +6.1%4.8% conv.
arena schwimmbrille155K/yr +27.1%3.4% conv.
speedo schwimmbrille102K/yr +79.3%3.5% conv.
swimming goggles69K/yr +72.1%2.3% conv.
schwimmbrille erwachsene43K/yr +153.6%3.4% conv.
schwimmbrille arena47K/yr +35.6%4.1% conv.
schwimmbrillen37K/yr +64.6%2.0% conv.
speedo biofuse 2.023K/yr +93.7%7.2% conv.

All search terms

Top schwimmbrille products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZIONOR G1 - Polarisierte Schwimmbrille für Unisex und Erwachsene und Damen beschlagfrei 100% UV-Schutzbrille A0-G1S-Schwarzblau

ZIONOR€19.294.5★6,182 rev

Speedo€13.234.6★14,987 rev

Speedo€18.144.6★14,987 rev

ZIONOR Schwimmbrille G1SE Schwimmbrille für Herren und Damen mit UV-Schutz Antibeschlag Komfort Profi

ZIONOR€15.094.4★3,545 rev

Speedo€15.884.6★14,987 rev

Newest

by launch date

Seaflar Polarisierte Schwimmbrille Anti-Beschlag UV400 Schutz Verstellbares Silikonband - Profi Taucherbrille Erwachsene & Jugendliche Wassersport Training MäNner Frauen-D-BKCL

Seaflar€13.4431 rev

10mo ago

Arena Zoom X-Fit Mirror Schwimmbrille für Erwachsene Unisex-Schwimmbrille mit Breiten Linsen UV-Schutz Verstellbarer Nasensteg Silikondichtungen Linsen mit Anti-Beschlag-Beschichtung

ARENA€12.10177 rev

1y ago

Speedo Unisex Hydrosity 2.0 Schwimmbrille | Anti-Beschlag | Wasserdicht Clear/White One Size

Speedo€11.911,125 rev

2y ago

Speedo Unisex Hydrosity 2.0 Schwimmbrille | Anti-Beschlag | Wasserdicht Oxid Grey/True Navy One Size

Speedo€10.901,125 rev

2y ago

Speedo€15.822,415 rev

2y ago

What buyers say about schwimmbrille

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt super ohne Druck”

Qualität insgesamt12%

“Premium Qualität”

Eignungsnebel12%

“Anti-Fog funktioniert”

Wasserbeständigkeit9%

“Wasserdichtigkeit”

Komfort insgesamt9%

“Fazit: Bequem, gut verarbeitet und ideal für drinnen und draußen”

Preis-Leistungs-Verhältnis8%

“Super Preis Leistung”

Einstellbarkeit/Drehbarkeit/lehnend4%

“ist easy zu verstellen”

beworben Vs Tatsächliches Produkt3%

“Wie erwartet”

Übung/Sporteignung2%

“Für den Sport super”

Griff1%

“Bequemer Halt”

What buyers complain about

Eignungsnebel16%

“Anti-fog schlecht”

Gesamtgröße10%

“ziemlich gross”

Qualität insgesamt9%

“Gläser von schlechter Qualität”

Wasserbeständigkeit9%

“Dafür kommt kein Wasser rein”

Komfort insgesamt8%

“unbequem”

Haltbarkeit8%

“Nach wenigen Malen sofort defekt”

Auslaufsicher3%

“Undicht”

Entflammbar3%

“Jetzt beschlägt sie”

Gummiqualität2%

“Schlechte Qualität poröser Gummi”

Kratzfestigkeit2%

“Gläser stark zerkratz”

Top return reasons

Gesamtgröße74%

Farbe3%

Auslaufsicher3%

Kratzfestigkeit2%

Komfort insgesamt2%

Wasserbeständigkeit2%

Produktzustand2%

Funktionalität insgesamt1%

Qualität insgesamt1%

beworben Vs Tatsächliches Produkt1%

Common questions

Is schwimmbrille profitable to sell on Amazon Germany?: The niche generates €1.6M/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +44.9%. Flapen's verdict: Launch it (57/100).
How competitive is the schwimmbrille niche?: 6 brands and 124 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in schwimmbrille?: Top complaints mined from reviews: Eignungsnebel, Gesamtgröße, Qualität insgesamt. The return rate is 2.0%.
When does demand for schwimmbrille peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the schwimmbrille niche?: Listings span €7.89–€33.88; the average listing price is €15.27 (sweet spot $15–$100). The average incumbent carries 5,626 reviews — the moat a new listing must climb.

schwimmbrille

schwimmbrille market data

Competition & brand share

Demand & seasonality

Top schwimmbrille search terms

Top schwimmbrille products on Amazon

Top sellers

Newest

Trending

What buyers say about schwimmbrille

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Sport & Freizeit