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Schwimmbrille

Schwimmbrille clears our launch bar: a $1.6M/yr market growing +44.9% this quarter with returns at 2.0%.

Flapen Score

57
Launch it

Top 26% of 1,017 Sport & Freizeit niches · +7 vs the category median of 50

Market size 88Growth 66Conversion 61Competition 44Returns 75Price range 73Avg price 76Brand share 2Review moat 24Quality gap 55
This niche Category average · 1,017 niches

Is Schwimmbrille profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwimmbrille is a €1.6M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 57/100.

Schwimmbrille: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +44.9% over the last 90 days and 5.3% of searches end in a purchase.

€1.6M

revenue / yr

Units sold / yr125K
Search volume / yr+44.9%2.0M
Conversion rate5.3%
Avg price€15.27

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 124
Top-5 product click share59%
Open market1%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews5,626

Top Schwimmbrille products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€79K€158K€237K€316K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

0%

  • Speedo51%
  • ZIONOR29%
  • ARENA17%
  • Seaflar1%
  • Zoggs1%
  • BEEWAY1%

Schwimmbrille demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR5.3%Products25Brands6Top 5 Brands99%OOS Rate0.0%Rating4.4★Reviews5,626Avg BSR#25
100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Top Schwimmbrille search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schwimmbrille594K/yr
  • schwimmbrille herren416K/yr
  • schwimmbrille damen337K/yr
  • arena schwimmbrille155K/yr
  • speedo schwimmbrille102K/yr
  • swimming goggles69K/yr
  • schwimmbrille erwachsene43K/yr
  • schwimmbrille arena47K/yr
  • schwimmbrillen37K/yr
  • speedo biofuse 2.023K/yr

What reviews say buyers love and hate about Schwimmbrille

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Gesamtgröße24%

Passt super ohne Druck

Qualität insgesamt12%

Premium Qualität

Eignungsnebel12%

Anti-Fog funktioniert

Wasserbeständigkeit9%

Wasserdichtigkeit

Komfort insgesamt9%

Fazit: Bequem, gut verarbeitet und ideal für drinnen und draußen

What buyers complain about

68% of reviews
Eignungsnebel16%

Anti-fog schlecht

Gesamtgröße10%

ziemlich gross

Qualität insgesamt9%

Gläser von schlechter Qualität

Wasserbeständigkeit9%

Dafür kommt kein Wasser rein

Komfort insgesamt8%

unbequem

Schwimmbrille return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
74%
2Farbe
3%
3Auslaufsicher
3%
4Kratzfestigkeit
2%
5Komfort insgesamt
2%

Common Schwimmbrille questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwimmbrille 57/100 on Amazon Germany — Launch it. The niche generates €1.6M/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +44.9% over the last 90 days.
Search demand for Schwimmbrille on Amazon Germany peaks in Jun–Jul–Aug, where the busiest month runs 2.5× the quietest.