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Schlagstock

Fail

Buyers convert on only 1.3% of searches, so Schlagstock is a Fail.

Flapen Score
49
49 / 100
Ranks 545 of 1,017 Sport & Freizeit niches · −1 vs the category median of 50
Market size
€246K/yr1.1M searches / yr
90-day growth
-11.6%search demand this quarter
Competition
68%top-5 click share · 16 brands · 53 sellers

Flapen Score

Schlagstock against its category

The dotted line is the Sport & Freizeit average. Past it, Schlagstock is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlagstock market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlagstock 1.1M times last year and spent an estimated €246K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €246K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
1.3%
Market size, estimated
€246Ka year
Peak month
September4.0× the quietest month
Top search term
schlagstock416K searches a year

02 · Price

A sale here is worth €17.56.

Listings sell for €17.56 on average, from €5.12 to €36.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €17.56 that is €4K to €9K a year per listing.

Average price
€17.56inside the $15 to $100 sweet spot
Price range
€5.12–€36.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,380 within Baseball. It carries 1,310 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
58%
Out of stock, average day
13.4%
Average rank
#1,380in Baseball
Average rating
4.11 starsAmazon Germany average 4.37 stars
Average reviews
1,310per listing
Listings tracked
19

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Schlagstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

53

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • Brand 148%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Schlagstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Schlagstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlagstock416K/yr
  • teleskopschlagstock324K/yr
  • schlagstock teleskop86K/yr
  • teleskop schlagstock37K/yr
  • schlagstock teleskop selbstverteidigung38K/yr
  • teleskopschlagstock teleskopschlagstock26K/yr
  • teleskopschläger19K/yr
  • teleskop schlagstock waffe23K/yr
  • teleskopschlagstock selbstverteidigung23K/yr
  • teleskopstock11K/yr

Reviews and returns

What reviews say buyers love and hate about Schlagstock

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schlagstock questions

Answered from the same tracked data.