Schlafmatte
Schlafmatte shows demand growing +140.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 1,017 Sport & Freizeit niches · +9 vs the category median of 50
Is Schlafmatte profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Schlafmatte is a €162K/yr Amazon Germany market (154K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Schlafmatte: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +140.4% over the last 90 days and 1.7% of searches end in a purchase.
€162K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Schlafmatte products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Therm-a-Rest Trail Lite Selbstaufblasende Isomatte für Camping und Rucksackreisen regulär 50 8 x 183 9 cm Winglock-Ventil Trooper Grau
- Price
- €71.36
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 6y ago
Therm-a-Rest Trail Lite Selbstaufblasende Isomatte für Camping und Rucksackreisen groß 63 5 x 190 1 cm Flügelverriegelungsventil Trooper-Grau
- Price
- €81.52
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 6y ago
Therm-a-Rest Basecamp Selbstaufblasende Camping-Isomatte aus Schaumstoff groß 63 5 x 195 6 cm
- Price
- €95.51
- Rating
- 4.6/5
- Reviews
- 395
- Age
- 2y ago
WARMTUYO Isomatte Camping 12CM Verdicktes Aufblasbare Matratze Kleines Packmaß Wasserdicht Luftmatratze Outdoor mit Fußpressepumpe und Kissen Anti-Ripstop Schlafmatte für Wandern und Strand
- Price
- €28.34
- Rating
- 4.3/5
- Reviews
- 1,683
- Age
- 4y ago
Yuzonc Isomatte Camping Camping Luftmatratze mit FußpressePumpe & Kissen Aufblasbare Matratze Kompakte und Leichte für Wandern und Strand
- Price
- €24.49
- Rating
- 4.2/5
- Reviews
- 1,889
- Age
- 2y ago
Trending
90-day click momentum
Best Wool Palettenkissen Wetterfest Sitzkissen für Europaletten Wasserdicht Palettenpolster Gefüllt mit Granuliertem Poulirette-Schaum Inkl. Sitzkissen 120x80 +Rückenlehne 120x40
- Price
- €42.79
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 1y ago
PHYSEN Camping Isomatte mit Aufblasbare & 360 Riemen Wasserdicht Fußpumpe Luftmatratze für Outdoor Strand Auto & Wohnmobil Schnellaufblasbar & Fixierbar
- Price
- €20.60
- Rating
- 4.2/5
- Reviews
- 1,333
- Age
- 7mo ago
HAUSPROFI Isomatte Camping 10cm Ultraleicht Camping Luftmatratze mit Fußpumpe & Kissen Aufblasbare Matratze Kompakte und Leichte Campingmatte für Wandern Strand Outdoor Armeegrün
- Price
- €21.07
- Rating
- 4.3/5
- Reviews
- 562
- Age
- 3y ago
Therm-a-Rest Basecamp Selbstaufblasende Camping-Isomatte aus Schaumstoff groß 63 5 x 195 6 cm
- Price
- €95.51
- Rating
- 4.6/5
- Reviews
- 395
- Age
- 2y ago
![Alpenwert Isomatte Outdoor [Kleines Packmaß & Ultraleicht] Testsieger 2026 100 Tage risikofrei testen Aufblasbare Schlafmatte & Luftmatratze für Camping Wandern Trekking & Backpacking*](https://m.media-amazon.com/images/I/51jASKAikdL.jpg)
Alpenwert Isomatte Outdoor [Kleines Packmaß & Ultraleicht] Testsieger 2026 100 Tage risikofrei testen Aufblasbare Schlafmatte & Luftmatratze für Camping Wandern Trekking & Backpacking*
- Price
- €29.47
- Rating
- 4.4/5
- Reviews
- 639
- Age
- 3y ago
Newest
by launch datePHYSEN Camping Isomatte mit Aufblasbare & 360 Riemen Wasserdicht Fußpumpe Luftmatratze für Outdoor Strand Auto & Wohnmobil Schnellaufblasbar & Fixierbar
- Price
- €20.60
- Rating
- 4.2/5
- Reviews
- 1,333
- Age
- 7mo ago
Best Wool Palettenkissen Wetterfest Sitzkissen für Europaletten Wasserdicht Palettenpolster Gefüllt mit Granuliertem Poulirette-Schaum Inkl. Sitzkissen 120x80 +Rückenlehne 120x40
- Price
- €42.79
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 1y ago
Myxslop Isomatte Camping 12CM Doppel Camping Matratze Ultraleicht Luftmatratze Schlafmatte für 2 Personen Kleines Packmaß mit Fußpumpe & Kissen für Reise Outdoor Wandern Zelt Strand
- Price
- €50.66
- Rating
- 4.2/5
- Reviews
- 560
- Age
- 1y ago
JATEKA Isomatte Camping Aufblasbare Isomatte Ultraleicht Sleeping Isomatte mit Kissen & Fußpumpe Kompakte Leichte Schlafmatte für Camping Rucksackreisen Wandern Reisen Zelt
- Price
- €24.87
- Rating
- 4.5/5
- Reviews
- 722
- Age
- 1y ago
Therm-a-Rest NeoAir XTherm NXT Ultraleichte Camping und Rucksackreisen Isomatte Neptun Regular
- Price
- €177.06
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
25 rising
Sellers
154
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
37%
Top 20: 78%
Open market
30%
- Therm-a-Rest51%
- WARMTUYO5%
- Yuzonc5%
- HAUSPROFI4%
- POKAR3%
- Myxslop3%
Schlafmatte demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Top Schlafmatte search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- outdoor matratze27K/yr
- thermarest isomatte35K/yr
- selbstaufblasende schlafmatten für camping17K/yr
- schlafmatte camping12K/yr
- thermarest18K/yr
- luftmatratze fußpumpe5K/yr
- therm a rest8K/yr
- therm a rest isomatte9K/yr
- camping schlafmatte5K/yr
- matratze outdoor4K/yr
What reviews say buyers love and hate about Schlafmatte
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Comfort ok”
“Super Produkt”
“Einfache Handhabung, robust”
“Preisleistung-super”
“It fits for my needs”
What buyers complain about
66% of reviews“Schnell defekt”
“Ventile undicht”
“Müll”
“Verliert Luft”
“Dünner als angegeben”
Schlafmatte return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Schlafmatte questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
