Is Schlafmatte profitable to sell on Amazon Germany?

Flapen scores Schlafmatte 59 out of 100 on Amazon Germany, a Maybe. Shoppers spend €162K a year across 41 tracked products. 5 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +140.4% in the last 90 days.

How competitive is the Schlafmatte niche on Amazon Germany?

25 brands and 154 sellers compete in Schlafmatte on Amazon Germany. The top 5 Schlafmatte products take 37% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Schlafmatte?

Schlafmatte buyers on Amazon Germany complain most about Haltbarkeit, Auslaufsicher, and Qualität insgesamt. An estimated 3.2% of orders come back.

When does demand for Schlafmatte peak?

Search demand for Schlafmatte on Amazon Germany peaks in May–Jun–Jul, and the busiest month runs 5.4× the quietest.

What does it cost to enter the Schlafmatte niche?

Schlafmatte sells for €63.37 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €10.91 to €232.04. The average product has 3,118 reviews, the count a new listing must catch up to.

Schlafmatte

Maybe

Search demand grew +140.4% this quarter. But buyers convert on only 1.7% of searches, so Schlafmatte is a Maybe.

Filters Trending High Price

Flapen Score: 59
59 / 100Top 20% of 1,017 Sport & Freizeit niches · +9 vs the category median of 50
Market size: €162K/yr154K searches / yr
90-day growth: +140.4%search demand this quarter
Competition: 37%top-5 click share · 25 brands · 154 sellers

Flapen Score

Schlafmatte against its category

The dotted line is the Sport & Freizeit average. Past it, Schlafmatte is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Schlafmatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafmatte 154K times last year and spent an estimated €162K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +140.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months: 154K
Growth, 90 days vs prior 90: +140.4%
Conversion, latest week: 1.7%
Market size, estimated: €162Ka year
Peak month: June5.4× the quietest month
Top search term: outdoor matratze27K searches a year

02 · Price

A sale here is worth €63.37.

Listings sell for €63.37 on average, from €10.91 to €232.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €63.37 that is €0 to €6K a year per listing.

Average price: €63.37inside the $15 to $100 sweet spot
Price range: €10.91–€232.04
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€6K
Returns: 3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #393 within Schlafsäcke, Matratzen & Kissen. It carries 3,118 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 88%
Out of stock, average day: 1.0%
Average rank: #393in Schlafsäcke, Matratzen & Kissen
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 3,118per listing
Listings tracked: 41

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Schlafmatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

154

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

37%

Top 20: 78%

Open market

30%

Brand 151%
Brand 25%
Brand 35%
Brand 44%
Brand 53%
Brand 63%

Demand

Schlafmatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×

Search terms

Top Schlafmatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

outdoor matratze27K/yr +166.6%0.4% conv.
thermarest isomatte35K/yr +60.5%0.7% conv.
selbstaufblasende schlafmatten für camping17K/yr +200.3%0.6% conv.
schlafmatte camping12K/yr +589.6%1.4% conv.
thermarest18K/yr +75.4%0.6% conv.
luftmatratze fußpumpe5K/yr +313.4%2.0% conv.
therm a rest8K/yr +65.8%0.5% conv.
therm a rest isomatte9K/yr +55.6%0.8% conv.
camping schlafmatte5K/yr +384.9%1.3% conv.
matratze outdoor4K/yr +182.3%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Schlafmatte

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Komfort insgesamt”

17%of negative reviews mention “Haltbarkeit”

3.2%of orders come back

“Schnell defekt”

A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Schlafmatte questions

Answered from the same tracked data.

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