Schlafmatte

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +140.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+140.4%

Conversion, latest week

1.7%

Market size, estimated

€162Ka year

Peak month

June5.4× the quietest month

Top search term

outdoor matratze27K searches a year

Listings sell for €63.37 on average, from €10.91 to €232.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €63.37 that is €0 to €6K a year per listing.

Average price

€63.37inside the $15 to $100 sweet spot

Price range

€10.91–€232.04

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

€0–€6K

Returns

3.2%of orders · Amazon Germany median 1.1%

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #393 within Schlafsäcke, Matratzen & Kissen. It carries 3,118 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

88%

Out of stock, average day

1.0%

Average rank

#393in Schlafsäcke, Matratzen & Kissen

Average rating

4.35 starsAmazon Germany average 4.37 stars

Average reviews

3,118per listing

Listings tracked

41

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months