Rutenhalter
PassRutenhalter scores 65 out of 100, a Pass. Shoppers spend an estimated $168K a year here, search demand grew +42.9% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 65 / 100Top 8% of 1,017 Sport & Freizeit niches · +15 vs the category median of 5065
- Market size
- €168K/yr396K searches / yr
- 90-day growth
- +42.9%search demand this quarter
- Competition
- 43%top-5 click share · 35 brands · 54 sellers
Flapen Score
Rutenhalter against its category
The dotted line is the Sport & Freizeit average. Past it, Rutenhalter is stronger. Inside it, weaker.
Market
The Rutenhalter market on Amazon at a glance
Shoppers on Amazon Germany searched for Rutenhalter 396K times last year and spent an estimated €168K. The top 5 brands take 58% of clicks. Demand peaks in Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.
- Searches, last 12 months
- 396K
- Growth, 90 days vs prior 90
- +42.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €168Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- rutenhalter146K searches a year
02 · Price
A sale here is worth €24.25.
Listings sell for €24.25 on average, from €5.02 to €80.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €24.25 that is €2K to €6K a year per listing.
- Average price
- €24.25inside the $15 to $100 sweet spot
- Price range
- €5.02–€80.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€6K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #135 within Jagen & Angeln. It carries 409 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 75%
- Out of stock, average day
- 7.1%
- Average rank
- #135in Jagen & Angeln
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 409per listing
- Listings tracked
- 52
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rutenhalter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 falling
Sellers
54
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
43%
Top 20: 78%
Open market
36%
- Brand 116%
- Brand 214%
- Brand 311%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Rutenhalter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Rutenhalter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rutenhalter146K/yr
- rutenhalter angel53K/yr
- angelrutenhalter48K/yr
- rutenständer39K/yr
- angelständer17K/yr
- angelrutenständer17K/yr
- angelhalter13K/yr
- rutenständer angeln14K/yr
- angel halter7K/yr
- angel ständer7K/yr
Reviews and returns
What reviews say buyers love and hate about Rutenhalter
We read the reviews and the return reasons for every product selling here.
“Größter müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Rutenhalter questions
Answered from the same tracked data.