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Reflektoren Kleidung

Reflektoren Kleidung shows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-55.6% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 31% of 1,017 Sport & Freizeit niches · +5 vs the category median of 50

Market size 31Growth 0Conversion 23Competition 90Returns 92Price range 45Avg price 80Brand share 94Review moat 63Quality gap 65
This niche Category average · 1,017 niches

Is Reflektoren Kleidung profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reflektoren Kleidung is a €140K/yr Amazon Germany market (447K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Reflektoren Kleidung: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -55.6% over the last 90 days and 1.9% of searches end in a purchase.

€140K

revenue / yr

Units sold / yr20K
Search volume / yr-55.6%447K
Conversion rate1.9%
Avg price€16.80

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers64 · 89
Top-5 product click share25%
Open market59%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 89 products

Sponsored placement93%
New entrants (1y)12· 1 succeeded
Avg rating4.4★
Avg reviews999

Top Reflektoren Kleidung products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€3K€6K€8K€11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 falling

Sellers

89

Top-5 brand share

41%

Top 20: 71%

Top-5 click share

25%

Top 20: 53%

Open market

56%

  • URAQT18%
  • Quilax8%
  • AYKRM6%
  • NEEWER5%
  • AVANA4%
  • TIESOME3%

Reflektoren Kleidung demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume447KCVR1.9%Products89Brands64Top 5 Brands41%OOS Rate12.2%Rating4.4★Reviews999Avg BSR#86
30K20KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.3×

Top Reflektoren Kleidung search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reflektoren134K/yr
  • reflektor57K/yr
  • reflektorband69K/yr
  • reflektorband fahrrad11K/yr
  • reflektoren rucksack13K/yr
  • reflektoren kleidung38K/yr
  • reflektor band8K/yr
  • reflektoren für rucksack7K/yr
  • reflektoren für kleidung18K/yr
  • running-reflektoren6K/yr

What reviews say buyers love and hate about Reflektoren Kleidung

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt15%

Super Produkt

beworben Vs Tatsächliches Produkt13%

hält was es verspricht

Haftung/Klebrigkeit11%

Haftet super

Gesamtgröße9%

Passt perfekt

Preis-Leistungs-Verhältnis8%

Super Preis/Leistung

What buyers complain about

71% of reviews
Haftung/Klebrigkeit24%

Haftet nicht wirklich fällt schnell wieder ab

Gesamtgröße19%

Fällt sehr klein aus

Haltbarkeit8%

Hält nicht

Qualität insgesamt5%

Günstiges Produkt

Benutzerfreundlichkeit3%

Umständlich zum handhaben, für Grosse ungeeignet

Reflektoren Kleidung return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Haftung/Klebrigkeit
5%
3Qualität insgesamt
4%
4Funktionalität insgesamt
3%
5beworben Vs Tatsächliches Produkt
2%

Common Reflektoren Kleidung questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reflektoren Kleidung 55/100 on Amazon Germany — Worth a look. The niche generates €140K/yr across 89 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved -55.6% over the last 90 days.
Search demand for Reflektoren Kleidung on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 11.3× the quietest.