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Red Dragon Shaft

Fail

Demand is soft, at -67.9% this quarter, so Red Dragon Shaft is a Fail.

Flapen Score
38
38 / 100
Ranks 877 of 1,017 Sport & Freizeit niches · −12 vs the category median of 50
Market size
€15K/yr87K searches / yr
90-day growth
-67.9%search demand this quarter
Competition
48%top-5 click share · 12 brands · 24 sellers

Flapen Score

Red Dragon Shaft against its category

The dotted line is the Sport & Freizeit average. Past it, Red Dragon Shaft is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Dragon Shaft market on Amazon at a glance

Shoppers on Amazon Germany searched for Red Dragon Shaft 87K times last year and spent an estimated €15K. The top 5 brands take 90% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -67.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-67.9%
Conversion, latest week
1.6%
Market size, estimated
€15Ka year
Top search term
red dragon shaft14K searches a year

02 · Price

A sale here is worth €10.59.

Listings sell for €10.59 on average, from €3.03 to €63.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €10.59 that is €0 to €1K a year per listing.

Average price
€10.59under the $15 to $100 sweet spot
Price range
€3.03–€63.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #123 within Darts & Dartscheiben. It carries 2,034 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#123in Darts & Dartscheiben
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
2,034per listing
Listings tracked
33

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Red Dragon Shaft products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

€0€743€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 88%

Open market

8%

  • RED DRAGON46%
  • Target Darts31%
  • FSWWSF8%
  • THOR-DARTS3%
  • CyeeLife3%
  • ToBeIT2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Red Dragon Shaft search demand

Weekly searches over the year. Pick a range.

3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Red Dragon Shaft search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red dragon shaft14K/yr
  • darts shafts11K/yr
  • target shaft10K/yr
  • pro grip shaft9K/yr
  • dart shafts aluminium7K/yr
  • dart schaft aluminium6K/yr
  • schaft dartpfeile6K/yr
  • schaft3K/yr
  • dartpfeil-schäfte4K/yr
  • darts schaft6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Dragon Shaft

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
41%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Nach 1 mal runterfallen kaputt”
A buyer, on “Haltbarkeit”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Dragon Shaft questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data