Is puck profitable to sell on Amazon Germany?

The niche generates €82K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -74.1%. Flapen's verdict: Skip it (43/100).

How competitive is the puck niche?

11 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in puck?

Top complaints mined from reviews: Funktionalität insgesamt, Geruch, Qualität insgesamt. The return rate is 1.2%.

When does demand for puck peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the puck niche?

Listings span €2.45–€84.74; the average listing price is €21.76 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.

puck

Skip it

Soft demand (-74.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great€21.76

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great€2.45–€84.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good868.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€82K

€82K/yr · 93K searches

Growth

Bad-74.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, puck is a €82K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

puck market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €87K–€109K; units × avg price
Conversion rate: 4.1%
Avg BSR: #21
Page quality: 0%
Prime: 65%
Sponsored: 65%
Out of stock: 11.2%
Avg brand age: 47 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

Winnwell29%
Golden Sport19%
ev-goodies.de13%
Base8%
Faswin8%
Brrnoo6%
Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -74.1% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top puck search terms

eishockey pucks26K/yr -77.4%3.9% conv.
puck17K/yr -64.5%1.5% conv.
eishockey puck15K/yr -77.3%3.1% conv.
pucks8K/yr -58.8%2.8% conv.
puk8K/yr -61.5%1.2% conv.
hockey puck6K/yr -64.4%2.0% conv.
puck eishockey8K/yr -85.7%3.6% conv.
puk eishockey6K/yr -94.6%1.7% conv.

All search terms

Top puck products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Winnwell 18 Schwarze Eishockey-Pucks Standard-Eispuckey-Box mit 170 g offizielle Größe perfekt für die Handhabung von Stöcken und Workouts für

Winnwell€25.174.4★68 rev

Eishockey Pucks 12 Stück offizielle Vorschriften für Übung und klassisches Training Durchmesser 7 6cm Dicke 2 5cm 170g Schwarz

Golden Sport€21.844.8★1,356 rev

Base Street Hockey Ball - Liquid Filled I No-Bounce-Technologie I Für alle Temperaturen I Inline- und Street Hockey I Orange

Base€9.384.2★69 rev

Faswin Tebery 18 Stück Eishockey Puck Classic für Erwachsene

Faswin€22.374.7★2,455 rev

ev-goodies.de Hockey Pucks | Eishockey Pucks Offizielle Größe & Gewicht | Für Training & Spiele (1)

ev-goodies.de€2.454.6★16 rev

Newest

by launch date

ev-goodies.de Hockey Pucks | Eishockey Pucks Offizielle Größe & Gewicht | Für Training & Spiele (1)

ev-goodies.de€2.4516 rev

7mo ago

ev-goodies.de Hockey Pucks | Eishockey Pucks Offizielle Größe & Gewicht | Für Training & Spiele (2)

ev-goodies.de€4.6316 rev

7mo ago

yotutun 2 Stück Eishockey Pucks Übung Hockey Pucks Erwachsenen Eishockey EIS Pucks Vollgummi Sports für Übung und Klassisches Training Indoor Schwarz

yotutun€10.632 rev

10mo ago

BESPORTBLE Eishockey Pucks 6er-Set - Straßenhockey Pucks aus ABS für Indoor/Outdoor Inline Hockey Training - Bunt & rutschfest Kinder & Erwachsene

BESPORTBLE€23.228 rev

1y ago

Faswin Tebery 18 Stück Eishockey Puck Classic für Erwachsene

Faswin€22.372,455 rev

2y ago

What buyers say about puck

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz25%

“erfüllt seinen Zweck.”

Qualität insgesamt25%

“Die Qualität macht einen guten Eindruck”

Farbe13%

“Schön bunt, sodass sie wieder gefunden werden”

Geeignet für den Innenbereich10%

“Sind super geeignet für indoor hocky”

Weiches Gefühl10%

“Das Material fühlt sich angenehm weich an und die Designs sind sehr schön und neutral gehalten”

Preis-Leistungs-Verhältnis6%

“Super Preis-Leistungsverhältnis”

beworben Vs Tatsächliches Produkt6%

“Wie beschrieben”

Komfort insgesamt4%

“Sehr praktisch für drinnen”

What buyers complain about

Funktionalität insgesamt33%

“Funktionieren absolut nicht”

Geruch33%

“Stinken extrem und ungesund”

Qualität insgesamt17%

“Schlechte Qualität”

Haltbarkeit17%

“Nach zwei mal spielen auseinandergebrochen”

Top return reasons

Weiches Gefühl17%

beworben Vs Tatsächliches Produkt12%

Hartes Gefühl11%

Qualität insgesamt7%

Gewicht schwer7%

Gewicht leicht5%

Übung/Sporteignung5%

Gesamtgröße5%

Kompatibilität – insgesamt5%

Benutzerfreundlichkeit2%

Common questions

Is puck profitable to sell on Amazon Germany?: The niche generates €82K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -74.1%. Flapen's verdict: Skip it (43/100).
How competitive is the puck niche?: 11 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in puck?: Top complaints mined from reviews: Funktionalität insgesamt, Geruch, Qualität insgesamt. The return rate is 1.2%.
When does demand for puck peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the puck niche?: Listings span €2.45–€84.74; the average listing price is €21.76 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.