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Puck

soft demand (-74.1% this quarter) — Puck doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 767 of 1,017 Sport & Freizeit niches · −7 vs the category median of 50

Market size 21Growth 0Conversion 51Competition 36Returns 91Price range 83Avg price 92Brand share 46Review moat 66Quality gap 40
This niche Category average · 1,017 niches

Is Puck profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Puck is a €82K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.

Puck: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -74.1% over the last 90 days and 4.1% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr5K
Search volume / yr-74.1%93K
Conversion rate4.1%
Avg price€21.76

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers11 · 25
Top-5 product click share64%
Open market23%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement65%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews868

Top Puck products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€25K€33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • Winnwell29%
  • Golden Sport19%
  • ev-goodies.de13%
  • Base8%
  • Faswin8%
  • Brrnoo6%
  • Open — no brand owns it (5 brands, 17%)

Puck demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR4.1%Products17Brands11Top 5 Brands77%OOS Rate11.2%Rating4.5★Reviews868Avg BSR#21
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.3×

Top Puck search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eishockey pucks26K/yr
  • puck17K/yr
  • eishockey puck15K/yr
  • pucks8K/yr
  • puk8K/yr
  • hockey puck6K/yr
  • puck eishockey8K/yr
  • puk eishockey6K/yr

What reviews say buyers love and hate about Puck

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Effizienz25%

erfüllt seinen Zweck.

Qualität insgesamt25%

Die Qualität macht einen guten Eindruck

Farbe13%

Schön bunt, sodass sie wieder gefunden werden

Geeignet für den Innenbereich10%

Sind super geeignet für indoor hocky

Weiches Gefühl10%

Das Material fühlt sich angenehm weich an und die Designs sind sehr schön und neutral gehalten

What buyers complain about

100% of reviews
Funktionalität insgesamt33%

Funktionieren absolut nicht

Geruch33%

Stinken extrem und ungesund

Qualität insgesamt17%

Schlechte Qualität

Haltbarkeit17%

Nach zwei mal spielen auseinandergebrochen

Puck return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weiches Gefühl
17%
2beworben Vs Tatsächliches Produkt
12%
3Hartes Gefühl
11%
4Qualität insgesamt
7%
5Gewicht schwer
7%

Common Puck questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Puck 43/100 on Amazon Germany — Skip it. The niche generates €82K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -74.1% over the last 90 days.
Search demand for Puck on Amazon Germany peaks in Jan–Feb–Dec, where the busiest month runs 7.3× the quietest.