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68

pokal

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 87Conversion 21Competition 74Returns 97Price range 69Avg price 74Brand share 72Review moat 91Quality gap 84

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great181.78

avg incumbent reviews — the moat a new listing must climb

Growth

Great+89.8%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€14.82

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good€5.05–€37.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€145K

€145K/yr · 591K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, pokal is a €145K/yr Amazon Germany market (591K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pokal market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€148K–€185K
units × avg price
Conversion rate
1.7%
Avg BSR
#256
Page quality
0%
Prime
53%
Sponsored
89%
Out of stock
4.2%
Avg brand age
38 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

43

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

33%

  • pokal-fabrik.de24%
  • geschenke-fabrik.de16%
  • Deitert8%
  • Boland7%
  • Zelaro6%
  • THE TWIDDLERS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +89.8% search growth over the last 90 days.
35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Top pokal search terms

  • pokal227K/yr
  • pokal mit gravur wunschtext121K/yr
  • pokal kinder45K/yr
  • pokale49K/yr
  • mini pokal17K/yr
  • pokale mit gravur15K/yr
  • pokal groß13K/yr
  • pokal klein10K/yr
  • pokal mit gravur12K/yr
  • wanderpokal12K/yr
All search terms

Top pokal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€6K8%€12K12%€17K16%€23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pokal

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Qualität ist super”

Preis-Leistungs-Verhältnis31%

“Preis Leistung super”

beworben Vs Tatsächliches Produkt11%

“Erfüllt die Erwartungen”

Gesamtgröße7%

“Passt”

Spaß/Unterhaltungserlebnis4%

“Alles i. o.,Kids haben sich gefreut”

Haftung/Klebrigkeit2%

“Der Aufkleber ist leicht zu entfernen”

Gewicht leicht1%

“Pokal steht auf einem Marmor Sockel wodurch dieser leicht Gewicht hat.”

Geschenk Zweck1%

“Tolles Geschenk zum Start des Studiums”

What buyers complain about

Gesamtgröße23%

“kleiner als erwartet”

Qualität insgesamt21%

“dadurch nicht sehr hochwertig, aber für”

Materialqualität14%

“zwar "billige Kunststoffteile" aber.”

Preis-Leistungs-Verhältnis5%

“definitiv keine 17,99€ wert”

Haltbarkeit4%

“ein Pokal einfach kaputt gegangen! Ärger”

Druckqualität4%

“Viel zu spät geliefert Text nicht vernünftig zu erkennen”

Geschenk Zweck4%

“Witzige Geschenkidee für Groß und Klein”

beworben Vs Tatsächliches Produkt2%

“Nicht wie erwartet”

Konnektivität – insgesamt2%

“Zudem ist die Schraube Verbindung nicht fest”

Farbe1%

“Das silberfarbene Element wirkt eher grau als glänzend silber, was optisch etwas hochwertiger hätte aussehen können”

Top return reasons

Qualität insgesamt37%
Gesamtgröße27%
Defekt Material/Teile12%
Materialqualität7%
Design insgesamt3%
Kratzfestigkeit3%
beworben Vs Tatsächliches Produkt2%
Preis-Leistungs-Verhältnis2%
Produktzustand1%
Farbe1%

Common questions

Is pokal profitable to sell on Amazon Germany?
The niche generates €145K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +89.8%. Flapen's verdict: Worth a look (68/100).
How competitive is the pokal niche?
21 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in pokal?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 0.6%.
When does demand for pokal peak?
Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the pokal niche?
Listings span €5.05–€37.67; the average listing price is €14.82 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.