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Pokal

Pokal shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 4% of 1,017 Sport & Freizeit niches · +18 vs the category median of 50

Market size 31Growth 87Conversion 21Competition 74Returns 97Price range 69Avg price 74Brand share 72Review moat 91Quality gap 84
This niche Category average · 1,017 niches

Is Pokal profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pokal is a €145K/yr Amazon Germany market (591K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 68/100.

Pokal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +89.8% over the last 90 days and 1.7% of searches end in a purchase.

€145K

revenue / yr

Units sold / yr13K
Search volume / yr+89.8%591K
Conversion rate1.7%
Avg price€14.82

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers21 · 43
Top-5 product click share40%
Open market38%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement89%
New entrants (1y)8· 0 succeeded
Avg rating4.2★
Avg reviews182

Top Pokal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€17K€23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

43

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

33%

  • pokal-fabrik.de24%
  • geschenke-fabrik.de16%
  • Deitert8%
  • Boland7%
  • Zelaro6%
  • THE TWIDDLERS6%

Pokal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume591KCVR1.7%Products36Brands21Top 5 Brands62%OOS Rate4.2%Rating4.2★Reviews182Avg BSR#256
35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Top Pokal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokal227K/yr
  • pokal mit gravur wunschtext121K/yr
  • pokal kinder45K/yr
  • pokale49K/yr
  • mini pokal17K/yr
  • pokale mit gravur15K/yr
  • pokal groß13K/yr
  • pokal klein10K/yr
  • pokal mit gravur12K/yr
  • wanderpokal12K/yr

What reviews say buyers love and hate about Pokal

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt33%

Qualität ist super

Preis-Leistungs-Verhältnis31%

Preis Leistung super

beworben Vs Tatsächliches Produkt11%

Erfüllt die Erwartungen

Gesamtgröße7%

Passt

Spaß/Unterhaltungserlebnis4%

Alles i. o.,Kids haben sich gefreut

What buyers complain about

80% of reviews
Gesamtgröße23%

kleiner als erwartet

Qualität insgesamt21%

dadurch nicht sehr hochwertig, aber für

Materialqualität14%

zwar "billige Kunststoffteile" aber.

Preis-Leistungs-Verhältnis5%

definitiv keine 17,99€ wert

Haltbarkeit4%

ein Pokal einfach kaputt gegangen! Ärger

Pokal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
37%
2Gesamtgröße
27%
3Defekt Material/Teile
12%
4Materialqualität
7%
5Design insgesamt
3%

Common Pokal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokal 68/100 on Amazon Germany — Worth a look. The niche generates €145K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +89.8% over the last 90 days.
Search demand for Pokal on Amazon Germany peaks in Jun–Jul, where the busiest month runs 2.5× the quietest.