Pfefferspray

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.5M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

6.9%

Market size, estimated

€2.5Ma year

Peak month

February1.7× the quietest month

Top search term

pfefferspray1.4M searches a year

Listings sell for €13.65 on average, from €6.57 to €40.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At €13.65 that is €137K to €171K a year per listing.

Average price

€13.65under the $15 to $100 sweet spot

Price range

€6.57–€40.34

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

€137K–€171K

Returns

0.1%of orders · Amazon Germany median 1.1%

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Erste Hilfe & Sicherheit. It carries 2,695 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

75%

Out of stock, average day

0.0%

Average rank

#12in Erste Hilfe & Sicherheit

Average rating

4.64 starsAmazon Germany average 4.37 stars

Average reviews

2,695per listing

Listings tracked

16

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months