How competitive is the Oakley Sutro Lite niche on Amazon Germany?

4 brands and 71 sellers compete in Oakley Sutro Lite on Amazon Germany. The top 5 Oakley Sutro Lite products take 63% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Oakley Sutro Lite niche?

Oakley Sutro Lite sells for €83.98 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €22.36–€140.60. The average incumbent carries 298 reviews — the moat a new listing must climb.

Oakley Sutro Lite

brand-locked demand (top 5 brands take 100% of clicks) — Oakley Sutro Lite doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 877 of 1,017 Sport & Freizeit niches · −12 vs the category median of 50

This niche Category average · 1,017 niches

Is Oakley Sutro Lite profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Oakley Sutro Lite is a €11K/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 38/100.

Oakley Sutro Lite: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +72.0% over the last 90 days and 0.6% of searches end in a purchase.

€11K

revenue / yr

Units sold / yr250

Search volume / yr+72.0%22K

Conversion rate0.6%

Avg price€83.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 71

Top-5 product click share63%

Open market0%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Oakley Sutro Lite products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oakley MTB-Sportbrille Sutro Lite Weiß

Price: €110.24
Rating: 4.6/5
Reviews: 555
Age: 5y ago

Oakley MTB-Sportbrille Sutro Lite Sweep Schwarz

Price: €111.69
Rating: 4.6/5
Reviews: 582
Age: 4y ago

OAKLEY Herren SUTRO LITE Sonnenbrille Matte Black/PRIZM SAPPH 39

Price: €106.81
Rating: 4.6/5
Reviews: 126
Age: 4y ago

Oakley Unisex Oo9463 Sutro Lite Sonnenbrille Matt Carbon/Prizm 24k 39

Price: €109.75
Rating: 4.6/5
Reviews: 555
Age: 4y ago

Oakley Sutro Lite Sonnenbrille Herren schwarz

Price: €140.60
Rating: 4.1/5
Reviews: 17
Age: 3y ago

Newest

by launch date

Uvex cellon Sportbrille Sonnenbrille Ultraleicht mit 100% UV400 Schutz Grey Matt/Mirror Red

Price: €37.45
Rating: 4.5/5
Reviews: 40
Age: 10mo ago

OAKLEY okulary przeciwsłoneczne sportowe SUTRO LITE S

Price: €138.27
Rating: 5.0/5
Reviews: 1
Age: 12mo ago

uvex pace stage - Sportbrille für Damen und Herren - 100% UVA- B C Schutz - beschlagfrei - clear/mir.pink - one size

Price: €43.11
Rating: 4.8/5
Reviews: 16
Age: 1y ago

Uvex dyrt Sportbrille white matt/gold mirror one size

Price: €30.68
Rating: 4.4/5
Reviews: 87
Age: 1y ago

uvex skyryse - Sportbrille für Damen und Herren - starker Schutz vor Sonnenstrahlung - direkte Rahmenbelüftung - white matt/gold mirror - one size

Price: €29.71
Rating: 4.6/5
Reviews: 93
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Oakley85%
sunglasses restorer7%
Uvex6%
Tifosi2%
Open — no brand owns it (0%)

Oakley Sutro Lite demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR0.6%Products21Brands4Top 5 Brands100%OOS Rate0.4%Rating4.5★Reviews298Avg BSR#575

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

What reviews say buyers love and hate about Oakley Sutro Lite

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Komfort insgesamt21%

“Gute angenehme Brille”

Preis-Leistungs-Verhältnis18%

“Solide Sportbrille für den Preis”

Gesamtgröße16%

“Passt gut zum weißen Helm”

Qualität insgesamt15%

“Top Produkt”

Form/Stil6%

“Eigentlich zum Ski fahren gekauft werd ich sie im Sommer wohl öfters anhaben - sieht stylisch aus”

Oakley Sutro Lite return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

72%

2Farbe

3beworben Vs Tatsächliches Produkt

4Kratzfestigkeit

5Qualität insgesamt

Common Oakley Sutro Lite questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oakley Sutro Lite 38/100 on Amazon Germany — Skip it. The niche generates €11K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +72.0% over the last 90 days.