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oakley sutro lite

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 80Conversion 8Competition 36Returns 33Price range 66Avg price 81Brand share 0Review moat 85Quality gap 45

Review moat

Great297.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€83.98

avg listing price — sweet spot $15–$100

Growth

Great+72.0%

90-day search growth — must beat 0% to launch

Price range

Good€22.36–€140.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€11K

€11K/yr · 22K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, oakley sutro lite is a €11K/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

oakley sutro lite market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
€8K–€21K
units × avg price
Conversion rate
0.6%
Avg BSR
#575
Page quality
0%
Prime
76%
Sponsored
62%
Out of stock
0.4%
Avg brand age
45 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Oakley85%
  • sunglasses restorer7%
  • Uvex6%
  • Tifosi2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +72.0% search growth over the last 90 days.
1K750Prime Day '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Top oakley sutro lite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€2K30%€3K40%€4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about oakley sutro lite

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt21%

“Gute angenehme Brille”

Preis-Leistungs-Verhältnis18%

“Solide Sportbrille für den Preis”

Gesamtgröße16%

“Passt gut zum weißen Helm”

Qualität insgesamt15%

“Top Produkt”

Form/Stil6%

“Eigentlich zum Ski fahren gekauft werd ich sie im Sommer wohl öfters anhaben - sieht stylisch aus”

Stärke6%

“Abgesehen davon macht die Brille insgesamt einen stabilen und gut durchdachten Eindruck”

Wetterfest6%

“Einwandfreie Sicht bei sonnigem Skiwetter”

Übung/Sporteignung6%

“Solide Sportbrille für den Preis”

Gewicht leicht3%

“Trotz der Leichte sitzt sie stabil auf der Nase auf, auch beim Fahrradfahren oder Laufen”

Farbe1%

“Die Mischung aus gold und weiß lässt sie nicht nur stylisch, sondern auch hochwertig wirken”

Top return reasons

Gesamtgröße72%
Farbe7%
beworben Vs Tatsächliches Produkt3%
Kratzfestigkeit2%
Qualität insgesamt2%
Produktzustand1%
Funktionalität insgesamt1%
Komfort insgesamt1%
Breite1%
Form/Stil1%

Common questions

Is oakley sutro lite profitable to sell on Amazon Germany?
The niche generates €11K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +72.0%. Flapen's verdict: Skip it (38/100).
How competitive is the oakley sutro lite niche?
4 brands and 71 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
When does demand for oakley sutro lite peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
What does it cost to enter the oakley sutro lite niche?
Listings span €22.36–€140.60; the average listing price is €83.98 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.