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Oakley Sutro Lite

Fail

The top 5 brands take 100% of clicks, so Oakley Sutro Lite is a Fail.

Flapen Score
38
38 / 100
Ranks 877 of 1,017 Sport & Freizeit niches · −12 vs the category median of 50
Market size
€11K/yr22K searches / yr
90-day growth
+72.0%search demand this quarter
Competition
63%top-5 click share · 4 brands · 71 sellers

Flapen Score

Oakley Sutro Lite against its category

The dotted line is the Sport & Freizeit average. Past it, Oakley Sutro Lite is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley Sutro Lite market on Amazon at a glance

Shoppers on Amazon Germany searched for Oakley Sutro Lite 22K times last year and spent an estimated €11K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +72.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+72.0%
Conversion, latest week
0.6%
Market size, estimated
€11Ka year
Peak month
July4.1× the quietest month
Top search term
oakley sutro lite16K searches a year

02 · Price

A sale here is worth €83.98.

Listings sell for €83.98 on average, from €22.36 to €140.60. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €83.98 that is €0 to €8K a year per listing.

Average price
€83.98inside the $15 to $100 sweet spot
Price range
€22.36–€140.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
4.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #575 within Radsport. It carries 298 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
76%
Out of stock, average day
0.4%
Average rank
#575in Radsport
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
298per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Oakley Sutro Lite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 36%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Oakley Sutro Lite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Oakley Sutro Lite

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Komfort insgesamt”
4.4%of orders come back
“Gute angenehme Brille”
A buyer, on “Komfort insgesamt”21% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Oakley Sutro Lite questions

Answered from the same tracked data.