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Oakley Skibrille

soft demand (-96.6% this quarter) — Oakley Skibrille doesn't clear our bar today.

Flapen Score

35
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Ranks 937 of 1,017 Sport & Freizeit niches · −15 vs the category median of 50

Market size 34Growth 0Conversion 18Competition 80Returns 0Price range 59Avg price 82Brand share 5Review moat 82Quality gap 45
This niche Category average · 1,017 niches

Is Oakley Skibrille profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Oakley Skibrille is a €164K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 35/100.

Oakley Skibrille: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -96.6% over the last 90 days and 1.4% of searches end in a purchase.

€164K

revenue / yr

Units sold / yr2K
Search volume / yr-96.6%144K
Conversion rate1.4%
Avg price€81.72

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 67
Top-5 product click share35%
Open market2%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement20%
New entrants (1y)13· 0 succeeded
Avg rating4.5★
Avg reviews355

Top Oakley Skibrille products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

67

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

1%

  • Salomon36%
  • POC35%
  • Oakley21%
  • EXP VISION4%
  • GOG2%
  • Uvex1%
  • Open — no brand owns it (2 brands, 1%)

Oakley Skibrille demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR1.4%Products41Brands8Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews355Avg BSR#251
7K5KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Oakley Skibrille search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poc skibrille18K/yr
  • oakley skibrille38K/yr
  • skibrille oakley12K/yr
  • oakley skibrille herren10K/yr
  • salomon ski4K/yr
  • oakley skibrille damen8K/yr
  • salomon skibrille13K/yr
  • skibrille salomon6K/yr
  • oakley flight deck4K/yr
  • skibrille poc5K/yr

What reviews say buyers love and hate about Oakley Skibrille

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt22%

Super Qualität

Gesamtgröße17%

Optik, Brillenglasgröße top

Komfort insgesamt15%

Super bequem

Eignungsnebel13%

Verdunklung ist völlig in Ordnung

Preis-Leistungs-Verhältnis4%

Super Preis/Leistung

What buyers complain about

82% of reviews
Gesamtgröße36%

Fällt etwas klein aus

Eignungsnebel22%

Unebenheiten an trüben Tagen

Produktzustand7%

Das wirkt für mich wie ein gebrauchtes Produkt um ehrlich zu sein

Bild/Bildklarheit7%

Schlechte Sicht

Materialqualität3%

deutet aus meiner Sicht auf einen Material- oder Verarbeitungsfehler hin.

Oakley Skibrille return rate & reasons

Why buyers send it back, as a share of all return requests.

14.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
77%
2Farbe
6%
3beworben Vs Tatsächliches Produkt
3%
4Kratzfestigkeit
2%
5Kompatibilität – insgesamt
2%

Common Oakley Skibrille questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oakley Skibrille 35/100 on Amazon Germany — Skip it. The niche generates €164K/yr across 41 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -96.6% over the last 90 days.
Oakley Skibrille buyers on Amazon Germany complain most about Gesamtgröße, Eignungsnebel, Produktzustand, the themes mined from the niche's reviews. Its return rate is 14.4% — above our launch gate.