Skip to content
35

oakley skibrille

Skip it

Soft demand (-96.6% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 0Conversion 18Competition 80Returns 0Price range 59Avg price 82Brand share 5Review moat 82Quality gap 45

Review moat

Great355.41

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€81.72

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Good€22.20–€153.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€164K

€164K/yr · 144K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-96.6%

90-day search growth — must beat 0% to launch

Returns

Bad14.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, oakley skibrille is a €164K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 35/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

oakley skibrille market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€102K–€123K
units × avg price
Conversion rate
1.4%
Avg BSR
#251
Page quality
0%
Prime
71%
Sponsored
20%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

67

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

1%

  • Salomon36%
  • POC35%
  • Oakley21%
  • EXP VISION4%
  • GOG2%
  • Uvex1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Weekly Amazon search volume, last 31 weeks — -96.6% search growth over the last 90 days.
7K5KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top oakley skibrille search terms

  • poc skibrille18K/yr
  • oakley skibrille38K/yr
  • skibrille oakley12K/yr
  • oakley skibrille herren10K/yr
  • salomon ski4K/yr
  • oakley skibrille damen8K/yr
  • salomon skibrille13K/yr
  • skibrille salomon6K/yr
  • oakley flight deck4K/yr
  • skibrille poc5K/yr
All search terms

Top oakley skibrille products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5K6%€10K9%€15K12%€20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about oakley skibrille

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Qualität”

Gesamtgröße17%

“Optik, Brillenglasgröße top”

Komfort insgesamt15%

“Super bequem”

Eignungsnebel13%

“Verdunklung ist völlig in Ordnung”

Preis-Leistungs-Verhältnis4%

“Super Preis/Leistung”

Eignung heißes Wetter4%

“Die Sicht bei Sonne und Nebel ist hervorragend”

Design insgesamt3%

“Optisch: richtig schön”

Benutzerfreundlichkeit2%

“Das ließ sich aber problemlos wieder ankleben und hat danach keine weiteren Probleme gemacht”

Form/Stil2%

“Sehr stilisch und auch mit UV Schutz”

beworben Vs Tatsächliches Produkt2%

“Wie gewohnt prima”

What buyers complain about

Gesamtgröße36%

“Fällt etwas klein aus”

Eignungsnebel22%

“Unebenheiten an trüben Tagen”

Produktzustand7%

“Das wirkt für mich wie ein gebrauchtes Produkt um ehrlich zu sein”

Bild/Bildklarheit7%

“Schlechte Sicht”

Materialqualität3%

“deutet aus meiner Sicht auf einen Material- oder Verarbeitungsfehler hin.”

Qualität insgesamt3%

“Viel zu teuer für die Qualität”

Eignung Winterwetter3%

“Bei Schneefall nicht nutzbar”

Haltbarkeit2%

“Zudem wirkt die Beschichtung nicht besonders langlebig – nach einiger Nutzung zeigen sich schneller Gebrauchsspuren als erwartet”

Top return reasons

Gesamtgröße77%
Farbe6%
beworben Vs Tatsächliches Produkt3%
Kratzfestigkeit2%
Kompatibilität – insgesamt2%
Transparenz1%
Qualität insgesamt1%
Produktzustand1%
Sichtweite1%
Form/Stil1%

Common questions

Is oakley skibrille profitable to sell on Amazon Germany?
The niche generates €164K/yr across 41 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -96.6%. Flapen's verdict: Skip it (35/100).
How competitive is the oakley skibrille niche?
8 brands and 67 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in oakley skibrille?
Top complaints mined from reviews: Gesamtgröße, Eignungsnebel, Produktzustand. The return rate is 14.4% — above our launch gate.
What does it cost to enter the oakley skibrille niche?
Listings span €22.20–€153.49; the average listing price is €81.72 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.