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Oakley Skibrille

Fail

Demand is soft, at -96.6% this quarter, so Oakley Skibrille is a Fail.

Flapen Score
35
35 / 100
Ranks 937 of 1,017 Sport & Freizeit niches · −15 vs the category median of 50
Market size
€164K/yr144K searches / yr
90-day growth
-96.6%search demand this quarter
Competition
35%top-5 click share · 8 brands · 67 sellers

Flapen Score

Oakley Skibrille against its category

The dotted line is the Sport & Freizeit average. Past it, Oakley Skibrille is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley Skibrille market on Amazon at a glance

Shoppers on Amazon Germany searched for Oakley Skibrille 144K times last year and spent an estimated €164K. The top 5 brands take 98% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €164K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-96.6%
Conversion, latest week
1.4%
Market size, estimated
€164Ka year
Top search term
poc skibrille18K searches a year

02 · Price

A sale here is worth €81.72.

Listings sell for €81.72 on average, from €22.20 to €153.49. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €81.72 that is €0 to €8K a year per listing.

Average price
€81.72inside the $15 to $100 sweet spot
Price range
€22.20–€153.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
14.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Wintersport. It carries 355 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#251in Wintersport
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
355per listing
Listings tracked
41

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Oakley Skibrille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

67

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

1%

  • Brand 136%
  • Brand 235%
  • Brand 321%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Oakley Skibrille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 52.9× · 8 of 12 months tracked

Search terms

Top Oakley Skibrille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poc skibrille18K/yr
  • oakley skibrille38K/yr
  • skibrille oakley12K/yr
  • oakley skibrille herren10K/yr
  • salomon ski4K/yr
  • oakley skibrille damen8K/yr
  • salomon skibrille13K/yr
  • skibrille salomon6K/yr
  • oakley flight deck4K/yr
  • skibrille poc5K/yr

Reviews and returns

What reviews say buyers love and hate about Oakley Skibrille

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
36%of negative reviews mention “Gesamtgröße”
14.4%of orders come back
“Fällt etwas klein aus”
A buyer, on “Gesamtgröße”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oakley Skibrille questions

Answered from the same tracked data.