Skip to content

Notfallrucksack

soft demand (-47.1% this quarter) — Notfallrucksack doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 629 of 1,017 Sport & Freizeit niches · −3 vs the category median of 50

Market size 27Growth 1Conversion 6Competition 87Returns 75Price range 20Avg price 81Brand share 95Review moat 51Quality gap 40
This niche Category average · 1,017 niches

Is Notfallrucksack profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Notfallrucksack is a €113K/yr Amazon Germany market (288K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 47/100.

Notfallrucksack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.1% over the last 90 days and 0.5% of searches end in a purchase.

€113K

revenue / yr

Units sold / yr2K
Search volume / yr-47.1%288K
Conversion rate0.5%
Avg price€83.34

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers54 · 98
Top-5 product click share28%
Open market62%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement85%
New entrants (1y)15· 3 succeeded
Avg rating4.5★
Avg reviews1,475

Top Notfallrucksack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 rising

Sellers

98

Top-5 brand share

38%

Top 20: 76%

Top-5 click share

28%

Top 20: 62%

Open market

57%

  • QT&QY12%
  • AdLuWa7%
  • YOREPEK7%
  • Mardingtop6%
  • Gemmac6%
  • WayinTop5%

Notfallrucksack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume288KCVR0.5%Products72Brands54Top 5 Brands38%OOS Rate8.2%Rating4.5★Reviews1,475Avg BSR#284
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.1×

Top Notfallrucksack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • notfallrucksack130K/yr
  • notfallrucksack gefüllt44K/yr
  • fluchtrucksack29K/yr
  • notfallrucksack gefüllt fluchtrucksack14K/yr
  • fluchtrucksack gefüllt14K/yr
  • survival rucksack mit ausrüstung10K/yr
  • notfall rucksack9K/yr
  • überlebensrucksack11K/yr
  • survival bag4K/yr
  • notfallrucksack gefüllt katastrophen8K/yr

What reviews say buyers love and hate about Notfallrucksack

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Qualität insgesamt19%

Super Produkt

Preis-Leistungs-Verhältnis11%

Super Preis/Leistung

beworben Vs Tatsächliches Produkt8%

Hält was er verspricht

Benutzerfreundlichkeit7%

Brauchbar

Speicherkapazität6%

geräumig

What buyers complain about

58% of reviews
Gesamtgröße13%

Großer Rucksack

Haltbarkeit13%

Rucksack leider durchgefallen

Qualität insgesamt9%

Qualität ungenügend

Aufladen4%

Akku ladet überhaupt nicht

Nähen/Finish/Polieren4%

Nahtprobleme

Notfallrucksack return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Qualität insgesamt
7%
3Gewicht schwer
4%
4Reißverschlussqualität
4%
5Funktionalität insgesamt
3%

Common Notfallrucksack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Notfallrucksack 47/100 on Amazon Germany — Skip it. The niche generates €113K/yr across 72 tracked products. 3 of 15 products launched in the last 360 days are still selling. Search demand moved -47.1% over the last 90 days.
Search demand for Notfallrucksack on Amazon Germany peaks in Jan–Oct, where the busiest month runs 2.1× the quietest.