Neck Knife
MaybeThe average product has only 281 reviews. But buyers convert on only 1.3% of searches, so Neck Knife is a Maybe.
- Flapen Score
- 53 / 100Top 39% of 1,017 Sport & Freizeit niches · +3 vs the category median of 5053
- Market size
- €78K/yr338K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 40%top-5 click share · 21 brands · 34 sellers
Flapen Score
Neck Knife against its category
The dotted line is the Sport & Freizeit average. Past it, Neck Knife is stronger. Inside it, weaker.
Market
The Neck Knife market on Amazon at a glance
Shoppers on Amazon Germany searched for Neck Knife 338K times last year and spent an estimated €78K. The top 5 brands take 61% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.
- Searches, last 12 months
- 338K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €78Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- neck knife248K searches a year
02 · Price
A sale here is worth €18.25.
Listings sell for €18.25 on average, from €6.55 to €50.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.25 that is €0 to €2K a year per listing.
- Average price
- €18.25inside the $15 to $100 sweet spot
- Price range
- €6.55–€50.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #97 within Messer & Werkzeuge. It carries 281 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 93%
- Out of stock, average day
- 18.2%
- Average rank
- #97in Messer & Werkzeuge
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 281per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Neck Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
34
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
40%
Top 20: 81%
Open market
34%
- Brand 119%
- Brand 214%
- Brand 313%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Neck Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Neck Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck knife248K/yr
- messer kette17K/yr
- kettenmesser9K/yr
- neck knife messer16K/yr
- ketten messer9K/yr
- neck knife 42a konform9K/yr
- hals messer7K/yr
- umhänge messer5K/yr
- neckknife4K/yr
- böker neck knife6K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Knife
We read the reviews and the return reasons for every product selling here.
“kleines Neck Knife Set”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Knife questions
Answered from the same tracked data.