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Nackentrainer

soft demand (-24.6% this quarter) — Nackentrainer doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 545 of 1,017 Sport & Freizeit niches · −1 vs the category median of 50

Market size 20Growth 13Conversion 56Competition 40Returns 55Price range 88Avg price 95Brand share 65Review moat 78Quality gap 77
This niche Category average · 1,017 niches

Is Nackentrainer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nackentrainer is a €78K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.

Nackentrainer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 4.7% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr4K
Search volume / yr-24.6%71K
Conversion rate4.7%
Avg price€23.63

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 25
Top-5 product click share61%
Open market34%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews435

Top Nackentrainer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

25

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

28%

  • GurZinn18%
  • RDX18%
  • DMoose Fitness14%
  • GripUp10%
  • J Bryant6%
  • flintronic5%

Nackentrainer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR4.7%Products22Brands18Top 5 Brands66%OOS Rate15.1%Rating4.3★Reviews435Avg BSR#1,246
2K2KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Nackentrainer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nackentrainer29K/yr
  • neck trainer13K/yr
  • nacken training6K/yr
  • neck harness4K/yr
  • hals trainer5K/yr
  • nacken trainer6K/yr
  • nackentrainer hals training5K/yr
  • nacken trainingsgerät3K/yr

What reviews say buyers love and hate about Nackentrainer

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt37%

Solide Verarbeitung

beworben Vs Tatsächliches Produkt20%

Macht was es soll

Komfort insgesamt9%

ist angenehm auf der Haut

Haltbarkeit5%

und langlebigen Eindruck.

Design insgesamt4%

an sich ist die verarbeitung gut

What buyers complain about

92% of reviews
Komfort insgesamt25%

Unbequem, kratzt überall und drückt in die Stirn

Haltbarkeit17%

Einfach gebrochen

Geruch10%

der Kunststoff stinkt

Lederqualität7%

Weniger schick als die Ledervarianten

Eignungspro/Experten7%

Zum Training zumindest für mich nicht geeignet

Nackentrainer return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
26%
2Funktionalität insgesamt
21%
3Komfort insgesamt
12%
4Schmerzlinderung – insgesamt
5%
5Benutzerfreundlichkeit
5%

Common Nackentrainer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nackentrainer 49/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.
Search demand for Nackentrainer on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.