Nackentrainer
FailDemand is soft, at -24.6% this quarter, so Nackentrainer is a Fail.
- Flapen Score
- 49 / 100Ranks 545 of 1,017 Sport & Freizeit niches · −1 vs the category median of 5049
- Market size
- €78K/yr71K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 25 sellers
Flapen Score
Nackentrainer against its category
The dotted line is the Sport & Freizeit average. Past it, Nackentrainer is stronger. Inside it, weaker.
Market
The Nackentrainer market on Amazon at a glance
Shoppers on Amazon Germany searched for Nackentrainer 71K times last year and spent an estimated €78K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 4.7%
- Market size, estimated
- €78Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- nackentrainer29K searches a year
02 · Price
A sale here is worth €23.63.
Listings sell for €23.63 on average, from €7.64 to €96.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €23.63 that is €2K to €6K a year per listing.
- Average price
- €23.63inside the $15 to $100 sweet spot
- Price range
- €7.64–€96.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€6K
- Returns
- 2.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,246 within Fitness. It carries 435 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 15.1%
- Average rank
- #1,246in Fitness
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 435per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Nackentrainer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
25
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
28%
- Brand 118%
- Brand 218%
- Brand 314%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Nackentrainer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nackentrainer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nackentrainer29K/yr
- neck trainer13K/yr
- nacken training6K/yr
- neck harness4K/yr
- hals trainer5K/yr
- nacken trainer6K/yr
- nackentrainer hals training5K/yr
- nacken trainingsgerät3K/yr
Reviews and returns
What reviews say buyers love and hate about Nackentrainer
We read the reviews and the return reasons for every product selling here.
“Unbequem, kratzt überall und drückt in die Stirn”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nackentrainer questions
Answered from the same tracked data.