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Mydays

brand-locked demand (top 5 brands take 94% of clicks) — Mydays doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 545 of 1,017 Sport & Freizeit niches · −1 vs the category median of 50

Market size 52Growth 17Conversion 36Competition 55Returns 97Price range 29Avg price 73Brand share 14Review moat 97Quality gap 58
This niche Category average · 1,017 niches

Is Mydays profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mydays is a €316K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Mydays: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 2.9% of searches end in a purchase.

€316K

revenue / yr

Units sold / yr3K
Search volume / yr-16.4%103K
Conversion rate2.9%
Avg price€106.35

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers9 · 12
Top-5 product click share52%
Open market6%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement96%
New entrants (1y)6· 2 succeeded
Avg rating4.4★
Avg reviews69

Top Mydays products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€16K€32K€47K€63K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 flat

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

3%

  • mydays82%
  • Freudenfunke5%
  • ZUKLA3%
  • Hyggelig Home2%
  • JOCHEN SCHWEIZER2%
  • getbrave2%
  • Open — no brand owns it (3 brands, 3%)

Mydays demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR2.9%Products26Brands9Top 5 Brands94%OOS Rate14.8%Rating4.4★Reviews69Avg BSR#64
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Top Mydays search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • my days gutscheine für 2 personen19K/yr
  • zeit zu zweit geschenk15K/yr
  • mydays16K/yr
  • mydays geschenkbox15K/yr
  • my days10K/yr
  • zeit zu zweit7K/yr
  • my days geschenkbox7K/yr
  • mydays gutschein9K/yr
  • erlebnis gutschein6K/yr
  • mydays für 2 personen206/yr

What reviews say buyers love and hate about Mydays

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Spaß/Unterhaltungserlebnis24%

Super spiel

Geschenk Zweck22%

Cooles Geschenk

Qualität insgesamt19%

Perfekt für Quality Time zu zweit

Benutzerfreundlichkeit9%

Einfache Handhabung

Design insgesamt9%

Gute Qualität, schönes Design

What buyers complain about

100% of reviews
Preis-Leistungs-Verhältnis67%

Preis Leistung fragwürdig

Geschenk Zweck33%

Ist kein gutes Geschenk meine Eltern waren enteuscht

Mydays return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
26%
2Geschenk Zweck
23%
3beworben Vs Tatsächliches Produkt
12%
4Qualität insgesamt
12%
5Funktionalität insgesamt
6%

Common Mydays questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mydays 49/100 on Amazon Germany — Skip it. The niche generates €316K/yr across 26 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -16.4% over the last 90 days.
Search demand for Mydays on Amazon Germany peaks in Nov–Dec, where the busiest month runs 8.9× the quietest.