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Militär Uhr

Fail

Buyers convert on only 0.3% of searches, so Militär Uhr is a Fail.

Flapen Score
40
40 / 100
Ranks 853 of 1,017 Sport & Freizeit niches · −10 vs the category median of 50
Market size
€504K/yr1.3M searches / yr
90-day growth
+4.7%search demand this quarter
Competition
34%top-5 click share · 6 brands · 149 sellers

Flapen Score

Militär Uhr against its category

The dotted line is the Sport & Freizeit average. Past it, Militär Uhr is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Militär Uhr market on Amazon at a glance

Shoppers on Amazon Germany searched for Militär Uhr 1.3M times last year and spent an estimated €504K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €504K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
0.3%
Market size, estimated
€504Ka year
Peak month
December2.3× the quietest month
Top search term
g shock248K searches a year

02 · Price

A sale here is worth €114.47.

Listings sell for €114.47 on average, from €12.11 to €451.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €114.47 that is €0 to €11K a year per listing.

Average price
€114.47above the $15 to $100 sweet spot
Price range
€12.11–€451.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
5.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #431 within Sportelektronik. It carries 1,868 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
92%
Out of stock, average day
1.3%
Average rank
#431in Sportelektronik
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,868per listing
Listings tracked
48

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Militär Uhr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

149

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

0%

  • Brand 170%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Militär Uhr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Militär Uhr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • g shock248K/yr
  • g shock uhren herren221K/yr
  • suunto163K/yr
  • gshock127K/yr
  • g-shock98K/yr
  • militär uhr77K/yr
  • casio g shock herrenuhr66K/yr
  • gshock watches for men48K/yr
  • g schock uhr herren42K/yr
  • outdoor uhr27K/yr

Reviews and returns

What reviews say buyers love and hate about Militär Uhr

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Helligkeit anzeigen”
5.4%of orders come back
“für meine Augen mit 54 Jahren ist die Anzeige etwas zu dunkel.”
A buyer, on “Helligkeit anzeigen”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Militär Uhr questions

Answered from the same tracked data.