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Miami Dolphins

Fail

Shoppers spend an estimated $11K a year here, so Miami Dolphins is a Fail.

Flapen Score
34
34 / 100
Ranks 950 of 1,017 Sport & Freizeit niches · −16 vs the category median of 50
Market size
€11K/yr106K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
47%top-5 click share · 10 brands · 106 sellers

Flapen Score

Miami Dolphins against its category

The dotted line is the Sport & Freizeit average. Past it, Miami Dolphins is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miami Dolphins market on Amazon at a glance

Shoppers on Amazon Germany searched for Miami Dolphins 106K times last year and spent an estimated €11K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
0.4%
Market size, estimated
€11Ka year
Peak month
November3.1× the quietest month
Top search term
nfl cap39K searches a year

02 · Price

A sale here is worth €25.53.

Listings sell for €25.53 on average, from €12.30 to €58.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €25.53 that is €0 to €3K a year per listing.

Average price
€25.53inside the $15 to $100 sweet spot
Price range
€12.30–€58.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #464 within Sportfanshop. It carries 1,895 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
73%
Out of stock, average day
7.2%
Average rank
#464in Sportfanshop
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,895per listing
Listings tracked
40

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Miami Dolphins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

106

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 79%

Open market

4%

  • Brand 186%
  • Brand 24%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 4%)

Demand

Miami Dolphins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Miami Dolphins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nfl cap39K/yr
  • miami dolphins39K/yr
  • miami dolphins cap10K/yr
  • nfl cap herren8K/yr
  • football cap4K/yr
  • cap nfl3K/yr
  • dolphins2K/yr

Reviews and returns

What reviews say buyers love and hate about Miami Dolphins

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Qualität insgesamt”
2.5%of orders come back
“Ganz gutes cappy zwar nicht die aller beste Qualität”
A buyer, on “Qualität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Miami Dolphins questions

Answered from the same tracked data.