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Longboard

Fail

Buyers convert on only 0.5% of searches, so Longboard is a Fail.

Flapen Score
46
46 / 100
Ranks 661 of 1,017 Sport & Freizeit niches · −4 vs the category median of 50
Market size
€72K/yr204K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
35%top-5 click share · 24 brands · 62 sellers

Flapen Score

Longboard against its category

The dotted line is the Sport & Freizeit average. Past it, Longboard is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Longboard market on Amazon at a glance

Shoppers on Amazon Germany searched for Longboard 204K times last year and spent an estimated €72K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
0.5%
Market size, estimated
€72Ka year
Peak month
April3.3× the quietest month
Top search term
longboard116K searches a year

02 · Price

A sale here is worth €65.00.

Listings sell for €65.00 on average, from €19.06 to €194.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €65.00 that is €0 to €7K a year per listing.

Average price
€65.00inside the $15 to $100 sweet spot
Price range
€19.06–€194.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #15 within Inline-Skates, Rollschuhe, Skateboarding & Scooter. It carries 981 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
57%
Out of stock, average day
21.7%
Average rank
#15in Inline-Skates, Rollschuhe, Skateboarding & Scooter
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
981per listing
Listings tracked
53

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Longboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

62

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

35%

Top 20: 73%

Open market

24%

  • Brand 118%
  • Brand 217%
  • Brand 315%
  • Brand 414%
  • Brand 59%
  • Brand 63%

Demand

Longboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.3×

Search terms

Top Longboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • longboard116K/yr
  • longboard erwachsene32K/yr
  • longboard kinder34K/yr
  • longboards13K/yr
  • long board6K/yr
  • apollo longboard4K/yr

Reviews and returns

What reviews say buyers love and hate about Longboard

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Absolut mangelhaft”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Longboard questions

Answered from the same tracked data.