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Köcher

Fail

Shoppers spend an estimated $28K a year here, so Köcher is a Fail.

Flapen Score
41
41 / 100
Ranks 828 of 1,017 Sport & Freizeit niches · −9 vs the category median of 50
Market size
€28K/yr99K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 21 sellers

Flapen Score

Köcher against its category

The dotted line is the Sport & Freizeit average. Past it, Köcher is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Köcher market on Amazon at a glance

Shoppers on Amazon Germany searched for Köcher 99K times last year and spent an estimated €28K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.6%
Market size, estimated
€28Ka year
Peak month
August1.3× the quietest month
Top search term
köcher für pfeile28K searches a year

02 · Price

A sale here is worth €17.81.

Listings sell for €17.81 on average, from €6.20 to €38.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €17.81 that is €0 to €2K a year per listing.

Average price
€17.81inside the $15 to $100 sweet spot
Price range
€6.20–€38.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #62 within Bogenschießen. It carries 232 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
79%
Out of stock, average day
5.2%
Average rank
#62in Bogenschießen
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
232per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Köcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

21

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 134%
  • Brand 219%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Köcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Köcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • köcher für pfeile28K/yr
  • köcher19K/yr
  • pfeilköcher11K/yr
  • bogenköcher7K/yr
  • seitenköcher6K/yr
  • pfeilköcher bogenschießen6K/yr
  • köcher bogenschießen7K/yr
  • köcher für pfeile kinder8K/yr
  • rückenköcher4K/yr
  • bogen köcher3K/yr

Reviews and returns

What reviews say buyers love and hate about Köcher

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gesamtgröße”
50%of negative reviews mention “Gesamtgröße”
1.5%of orders come back
“Falsches Größenverhältnis im Bild”
A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Köcher questions

Answered from the same tracked data.