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Kletterausrüstung

Fail

Buyers convert on only 0.6% of searches, so Kletterausrüstung is a Fail.

Flapen Score
45
45 / 100
Ranks 701 of 1,017 Sport & Freizeit niches · −5 vs the category median of 50
Market size
€48K/yr119K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
39%top-5 click share · 18 brands · 92 sellers

Flapen Score

Kletterausrüstung against its category

The dotted line is the Sport & Freizeit average. Past it, Kletterausrüstung is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kletterausrüstung market on Amazon at a glance

Shoppers on Amazon Germany searched for Kletterausrüstung 119K times last year and spent an estimated €48K. The top 5 brands take 76% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
0.6%
Market size, estimated
€48Ka year
Peak month
November1.4× the quietest month
Top search term
kletterausrüstung25K searches a year

02 · Price

A sale here is worth €64.26.

Listings sell for €64.26 on average, from €11.35 to €147.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €64.26 that is €0 to €6K a year per listing.

Average price
€64.26inside the $15 to $100 sweet spot
Price range
€11.35–€147.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #965 within Klettern. It carries 632 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
80%
Out of stock, average day
3.7%
Average rank
#965in Klettern
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
632per listing
Listings tracked
41

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kletterausrüstung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

92

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

20%

  • Brand 133%
  • Brand 224%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Kletterausrüstung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kletterausrüstung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kletterausrüstung25K/yr
  • grigri19K/yr
  • kletter ausrüstung16K/yr
  • bergsteiger ausrüstung18K/yr
  • kletter zubehör14K/yr
  • kletterausrüstung set10K/yr
  • kletterzubehör9K/yr
  • klettersicherung4K/yr
  • petzl grigri5K/yr

Reviews and returns

What reviews say buyers love and hate about Kletterausrüstung

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Haltbarkeit”
1.5%of orders come back
“Das Messer hat keine 5 min gehalten”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Kletterausrüstung questions

Answered from the same tracked data.