Is Kiddoza profitable to sell on Amazon Germany?

Flapen scores Kiddoza 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €544K a year across 57 tracked products. 29 of the 32 products launched in the last year cleared the first-year sales bar. Search demand grew -51.3% in the last 90 days.

How competitive is the Kiddoza niche on Amazon Germany?

19 brands and 32 sellers compete in Kiddoza on Amazon Germany. The top 5 Kiddoza products take 37% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Kiddoza?

Kiddoza buyers on Amazon Germany complain most about Geräuschpegel, Haltbarkeit, and Gesamtgröße. An estimated 0.7% of orders come back.

When does demand for Kiddoza peak?

Search demand for Kiddoza on Amazon Germany peaks in Jan–Feb–Mar–Nov–Dec, and the busiest month runs 10.0× the quietest.

What does it cost to enter the Kiddoza niche?

Kiddoza sells for €282.17 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €90.55 to €954.82. The average product has 513 reviews, the count a new listing must catch up to.

Kiddoza

Fail

Demand is soft, at -51.3% this quarter, so Kiddoza is a Fail.

Filters High Price

Flapen Score: 49
49 / 100Ranks 545 of 1,017 Sport & Freizeit niches · −1 vs the category median of 50
Market size: €544K/yr189K searches / yr
90-day growth: -51.3%search demand this quarter
Competition: 37%top-5 click share · 19 brands · 32 sellers

Flapen Score

Kiddoza against its category

The dotted line is the Sport & Freizeit average. Past it, Kiddoza is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Kiddoza market on Amazon at a glance

Shoppers on Amazon Germany searched for Kiddoza 189K times last year and spent an estimated €544K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €544K a year.

Searches, last 12 months: 189K
Growth, 90 days vs prior 90: -51.3%
Conversion, latest week: 1.0%
Market size, estimated: €544Ka year
Peak month: January10.0× the quietest month
Top search term: umay laufband19K searches a year

02 · Price

A sale here is worth €282.17.

Listings sell for €282.17 on average, from €90.55 to €954.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €282.17 that is €0 to €28K a year per listing.

Average price: €282.17above the $15 to $100 sweet spot
Price range: €90.55–€954.82
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€28K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #75 within Fitness. It carries 513 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 37%
Out of stock, average day: 12.2%
Average rank: #75in Fitness
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 513per listing
Listings tracked: 57

04 · Newcomers

29 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 32
Successful launches: 29Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Kiddoza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

37%

Top 20: 67%

Open market

22%

Brand 126%
Brand 219%
Brand 311%
Brand 49%
Brand 57%
Brand 66%

Demand

Kiddoza search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Kiddoza search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

umay laufband19K/yr -51.9%1.7% conv.
laufband 20 km/h15K/yr -44.6%0.2% conv.
laufband citysports13K/yr -50.6%0.8% conv.
laufband 16km/h15K/yr -42.3%0.2% conv.
laufband mit handlauf12K/yr -34.9%0.3% conv.
laufband mit automatischer steigung12K/yr -55.8%0.6% conv.
laufband große lauffläche12K/yr -38.5%0.9% conv.
citysports wp911K/yr -63.1%1.2% conv.
moov laufband8K/yr -56.8%0.1% conv.
laufband breite lauffläche 60 cm6K/yr -21.9%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Kiddoza

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Übung/Sporteignung”

13%of negative reviews mention “Geräuschpegel”

0.7%of orders come back

“I personally don't love it cause it is quite loud and heavy”

A buyer, on “Geräuschpegel”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Kiddoza questions

Answered from the same tracked data.

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