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Kansas City Chiefs

Fail

Shoppers spend an estimated $20K a year here, so Kansas City Chiefs is a Fail.

Flapen Score
38
38 / 100
Ranks 877 of 1,017 Sport & Freizeit niches · −12 vs the category median of 50
Market size
€20K/yr100K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
53%top-5 click share · 12 brands · 45 sellers

Flapen Score

Kansas City Chiefs against its category

The dotted line is the Sport & Freizeit average. Past it, Kansas City Chiefs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kansas City Chiefs market on Amazon at a glance

Shoppers on Amazon Germany searched for Kansas City Chiefs 100K times last year and spent an estimated €20K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
0.5%
Market size, estimated
€20Ka year
Peak month
February10.6× the quietest month
Top search term
kansas city chiefs62K searches a year

02 · Price

A sale here is worth €36.58.

Listings sell for €36.58 on average, from €5.50 to €149.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €36.58 that is €0 to €4K a year per listing.

Average price
€36.58inside the $15 to $100 sweet spot
Price range
€5.50–€149.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #529 within American Football. It carries 727 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
85%
Out of stock, average day
12.1%
Average rank
#529in American Football
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
727per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kansas City Chiefs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

45

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

10%

  • Brand 135%
  • Brand 221%
  • Brand 318%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 10%)

Demand

Kansas City Chiefs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Kansas City Chiefs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs62K/yr
  • chiefs11K/yr
  • kansas city chiefs fanartikel21K/yr
  • kansas city chiefs trikot5K/yr

Reviews and returns

What reviews say buyers love and hate about Kansas City Chiefs

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geschmack insgesamt”
12%of negative reviews mention “Geschmack insgesamt”
0.4%of orders come back
“geschmacklich aber enttäuschend.”
A buyer, on “Geschmack insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kansas City Chiefs questions

Answered from the same tracked data.