Kajak
MaybeSearch demand grew +120.7% this quarter. But buyers convert on only 0.3% of searches, so Kajak is a Maybe.
- Flapen Score
- 50 / 100Ranks 498 of 1,017 Sport & Freizeit niches · on the category median50
- Market size
- €429K/yr873K searches / yr
- 90-day growth
- +120.7%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 88 sellers
Flapen Score
Kajak against its category
The dotted line is the Sport & Freizeit average. Past it, Kajak is stronger. Inside it, weaker.
Market
The Kajak market on Amazon at a glance
Shoppers on Amazon Germany searched for Kajak 873K times last year and spent an estimated €429K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +120.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €429K a year.
- Searches, last 12 months
- 873K
- Growth, 90 days vs prior 90
- +120.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €429Ka year
- Peak month
- July5.7× the quietest month
- Top search term
- kanu301K searches a year
02 · Price
A sale here is worth €158.51.
Listings sell for €158.51 on average, from €13.33 to €485.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €158.51 that is €0 to €16K a year per listing.
- Average price
- €158.51above the $15 to $100 sweet spot
- Price range
- €13.33–€485.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€16K
- Returns
- 3.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #13 within Wassersport. It carries 2,844 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 57%
- Out of stock, average day
- 8.3%
- Average rank
- #13in Wassersport
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,844per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Kajak products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
88
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
15%
- Brand 149%
- Brand 212%
- Brand 39%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 15%)
Demand
Kajak search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.7×
Search terms
Top Kajak search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kanu301K/yr
- kajak156K/yr
- kajak aufblasbar 2 personen88K/yr
- kanu aufblasbar32K/yr
- kayak43K/yr
- kajak aufblasbar34K/yr
- kajak 1 person24K/yr
- kayak 2 personen23K/yr
- kanu aufblasbar 2 personen27K/yr
- aufblasbares kajak18K/yr
Reviews and returns
What reviews say buyers love and hate about Kajak
We read the reviews and the return reasons for every product selling here.
“Hält nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kajak questions
Answered from the same tracked data.









