How competitive is the Jordan Rucksack niche on Amazon Germany?

6 brands and 253 sellers compete in Jordan Rucksack on Amazon Germany. The top 5 Jordan Rucksack products take 47% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Jordan Rucksack?

Jordan Rucksack buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, Reißverschlussqualität, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Jordan Rucksack niche?

Jordan Rucksack sells for €26.42 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €10.54–€73.65. The average incumbent carries 4,703 reviews — the moat a new listing must climb.

Jordan Rucksack

Jordan Rucksack shows a sweet-spot price point ($26.42 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 42% of 1,017 Sport & Freizeit niches · +2 vs the category median of 50

This niche Category average · 1,017 niches

Is Jordan Rucksack profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Jordan Rucksack is a €1.6M/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Nov. Verdict: Worth a look — 52/100.

Jordan Rucksack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.1% over the last 90 days and 1.6% of searches end in a purchase.

€1.6M

revenue / yr

Units sold / yr80K

Search volume / yr+7.1%3.7M

Conversion rate1.6%

Avg price€26.42

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 253

Top-5 product click share47%

Open market1%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Top Jordan Rucksack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nike BA5876-082 Unisex-Adult Sportswear Carry-On Luggage Black/Black/White Einheitsgröße

Price: €35.42
Rating: 4.6/5
Reviews: 4,762
Age: 7y ago

Nike DD0559 Elemental 2 Tasche Black/White 1size

Price: €26.43
Rating: 4.7/5
Reviews: 3,426
Age: 5y ago

Nike Unisex Rucksack Elemente 2.0 Ruksack 014 Black/Black/Metallic Silve One Size BA5876

Price: €39.00
Rating: 4.6/5
Reviews: 498
Age: 6y ago

NIKE Y NK ELMNTL BKPK SHOEBOX Backpack

Price: €25.82
Rating: 4.5/5
Reviews: 308
Age: 1y ago

Nike Heritage Rucksack Schwarz/Schwarz/Weiß 25Lt Unisex Erwachsener

Price: €23.82
Rating: 4.7/5
Reviews: 8,417
Age: 2y ago

Newest

by launch date

adidas Unisex Power Backpack black/white One size

Price: €26.86
Rating: 4.7/5
Reviews: 252
Age: 1mo ago

adidas Unisex Kinder Little Kids Logo Backpack Black One Size

Price: €12.13
Rating: 4.3/5
Reviews: 498
Age: 1mo ago

adidas Unisex Classic 3Bars Backpack Black/White One Size

Price: €15.35
Rating: 4.6/5
Reviews: 1,745
Age: 1mo ago

adidas Unisex Linear Backpack black/black/white One Size

Price: €14.00
Rating: 4.5/5
Reviews: 769
Age: 1mo ago

adidas Unisex Tiro Backpack black/white One size

Price: €21.10
Rating: 4.7/5
Reviews: 105
Age: 1mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

253

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

NIKE70%
adidas16%
PUMA10%
JAKO1%
Champion1%
Under Armour1%

Jordan Rucksack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR1.6%Products36Brands6Top 5 Brands99%OOS Rate0.9%Rating4.6★Reviews4,703Avg BSR#64

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 5.5×

Top Jordan Rucksack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nike rucksack1.5M/yr +5.1%1.8% conv.
adidas rucksack316K/yr +26.6%0.9% conv.
rucksack nike384K/yr +1.7%1.4% conv.
nike rucksack schule teenager236K/yr +14.1%2.0% conv.
rucksack adidas154K/yr +13.5%1.1% conv.
nike schulrucksack190K/yr -4.7%1.5% conv.
puma rucksack132K/yr +24.0%1.0% conv.
nike tasche90K/yr +4.4%0.3% conv.
nike rucksack schwarz108K/yr -10.0%2.8% conv.
adidas rucksack schwarz89K/yr +1.5%2.2% conv.

What reviews say buyers love and hate about Jordan Rucksack

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Qualität insgesamt29%

“Quality”

Gesamtgröße13%

“Passt”

Preis-Leistungs-Verhältnis10%

“Preisleistung super”

beworben Vs Tatsächliches Produkt7%

“Wie auf dem Foto”

Taschen/Abteilungen6%

“bietet trotzdem genug Platz für die wichtigsten Sachen wie Handy, Geldbörse, Trinkflasche oder kleine Einkäufe.”

What buyers complain about

77% of reviews

Gesamtgröße29%

“Kleiner als erwartet”

Haltbarkeit16%

“Rucksack nach wenigen Monaten defekt”

Reißverschlussqualität12%

“Reißverschluss defekt”

Qualität insgesamt8%

“Leider schlechte Qualität”

Taschen/Abteilungen3%

“Zu wenige Innentaschen”

Jordan Rucksack return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

70%

2Qualität insgesamt

3Reißverschlussqualität

4beworben Vs Tatsächliches Produkt

5Materialqualität

Common Jordan Rucksack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jordan Rucksack 52/100 on Amazon Germany — Worth a look. The niche generates €1.6M/yr across 36 tracked products. 9 of 9 products launched in the last 360 days are still selling. Search demand moved +7.1% over the last 90 days.