Jordan Rucksack

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+7.1%

Conversion, latest week

1.6%

Market size, estimated

€1.6Ma year

Peak month

August5.5× the quietest month

Top search term

nike rucksack1.5M searches a year

Listings sell for €26.42 on average, from €10.54 to €73.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €26.42 that is €40K to €53K a year per listing.

Average price

€26.42inside the $15 to $100 sweet spot

Price range

€10.54–€73.65

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

€40K–€53K

Returns

1.6%of orders · Amazon Germany median 1.1%

56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #64 within Rucksäcke, Taschen & Zubehör. It carries 4,703 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

83%

Out of stock, average day

0.9%

Average rank

#64in Rucksäcke, Taschen & Zubehör

Average rating

4.59 starsAmazon Germany average 4.37 stars

Average reviews

4,703per listing

Listings tracked

36

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

44 months