Is isomatte faltbar profitable to sell on Amazon Germany?

The niche generates €34K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +44.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the isomatte faltbar niche?

20 brands and 87 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in isomatte faltbar?

Top complaints mined from reviews: Dicke, Gesamtgröße, Eignung Winterwetter. The return rate is 2.1%.

When does demand for isomatte faltbar peak?

Demand peaks in May–Jun–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the isomatte faltbar niche?

Listings span €11.08–€47.73; the average listing price is €21.78 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.

isomatte faltbar

Worth a look

Shows a sweet-spot price point ($21.78 avg), but a small market ($34K/yr) keeps it on the watch list.

Avg price

Great€21.78

avg listing price — sweet spot $15–$100

Price range

Great€11.08–€47.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Good+44.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,126.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€34K

€34K/yr · 75K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, isomatte faltbar is a €34K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

isomatte faltbar market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €33K–€44K; units × avg price
Conversion rate: 2.1%
Avg BSR: #49
Page quality: 0%
Prime: 79%
Sponsored: 71%
Out of stock: 6.5%
Avg brand age: 43 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

30%

Good Nite19%
Alpteq17%
MFH16%
AceCamp7%
normani6%
Brandit5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top isomatte faltbar search terms

isomatte faltbar57K/yr +42.4%1.7% conv.
faltbare isomatte14K/yr +68.1%1.6% conv.
faltisomatte4K/yr +11.9%1.1% conv.

All search terms

Top isomatte faltbar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Good Nite Klappbare Yogamatte rutschfest Tragbare Fitnessmatte Faltbar Leicht Gymnastikmatte Pilates Sport Reiseyogamatte 183 x 61 x 0.6 cm (Marine)

Good Nite€13.874.4★1,071 rev

MFH Faltbare Thermomatte aus Spezialschaum (180 x 58 x 1 cm/Oliv)

MFH€22.924.4★324 rev

Alpteq SchlafPlatz Isomatte faltbar IXPE Thermomatte & Schlafmatte für Camping & Wandern Ultraleicht wasserdicht isolierend Outdoor Schaumstoffmatte (Blau)

Alpteq€26.034.6★95 rev

Alpteq SchlafPlatz Isomatte faltbar IXPE Thermomatte & Schlafmatte für Camping & Wandern Ultraleicht wasserdicht isolierend Outdoor Schaumstoffmatte (Gelb)

Alpteq€28.524.6★95 rev

Original Bundeswehr BW Isomatte Faltbare klappbare BW Bodenmatte Bodenplane Molan-Bremen Campingmatte Sitzkissen 186 x 55 Oliv Einheitsgröße

normani€24.054.5★61 rev

Newest

by launch date

NEOLYMP Turnmatte klappbar - Faltbare Gymnastikmatte für Zuhause - Dicke Fitnessmatte für Kampfsport Yoga & Pilates - Weiche Bodenmatte mit Tragegriff & Klett-Verbindung (Schwarz 190 x 80 x 3 cm)

NEOLYMP€27.790 rev

1mo ago

Sundom Isomatte Camping Outdoor Ultraleicht Camping Isomatte Aufblasbare wasserdichte Faltbar Luftmatratze Kleines Packmass Campingmatte Schlafmatten für Camping Wandern Sport Reisen Backpacking

Sundom€15.42163 rev

4mo ago

Alpteq SchlafPlatz Isomatte faltbar IXPE Thermomatte & Schlafmatte für Camping & Wandern Ultraleicht wasserdicht isolierend Outdoor Schaumstoffmatte (Gelb)

Alpteq€28.5295 rev

7mo ago

Brandson - Isomatte Alu faltbar 200x100cm - Isoliermatte Ultraleicht Schaummatte wasserdicht Schlafmatte für Wandern Camping Sport Reisen Festivals

Brandson€11.0853 rev

8mo ago

Brandson - Isomatte Alu faltbar 200x200cm - Isoliermatte Ultraleicht Schaummatte extra groß wasserdicht Schlafmatte für Wandern Camping Sport Reisen Festivals

Brandson€13.7253 rev

8mo ago

What buyers say about isomatte faltbar

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt12%

“Top Produkt”

Komfort insgesamt10%

“Comfort ok”

beworben Vs Tatsächliches Produkt10%

“sieht genauso aus wie auf den Produktbildern”

Gewicht leicht8%

“Leichte Isomatte zum Wandern geeignet”

Benutzerfreundlichkeit7%

“sehr einfach in der Handhabung,”

Griff5%

“die Oberfläche rutschfest.”

Übung/Sporteignung4%

“Perfekt 👍 Super feine Yogamatte 👍”

Preis-Leistungs-Verhältnis4%

“Super Preis-Leistung”

Weiches Gefühl3%

“Die Yogamatte ist zwar sehr weich und anfangs angenehm,”

Eignung Winterwetter3%

“Zusätzliche Wärme beim Frühjahrscamping”

What buyers complain about

Dicke11%

“Etwas dünn”

Gesamtgröße10%

“ungutes Packmaß”

Eignung Winterwetter7%

“Ist mir zu kalt für richtiges Campen”

Preis-Leistungs-Verhältnis6%

“Rausgeworfenes Geld”

Qualität insgesamt6%

“Sehr schlechte Qualität”

Haltbarkeit6%

“Haltbarkeit eher mau”

Defekt Material/Teile6%

“Kam leider schon defekt an”

Geruch3%

“Der Geruch ist größtenteils verflogen, bei sehr nahem Kontakt jedoch noch leicht vorhanden”

beworben Vs Tatsächliches Produkt2%

“Es entspricht nicht ganz den angegebenen 2mx2m”

Falten2%

“les plis vont s’atténuer donc ça sera difficile de le replier comme avant.”

Top return reasons

Gesamtgröße22%

Dünn20%

Qualität insgesamt9%

Komfort insgesamt8%

Griff5%

Materialqualität4%

Dicke3%

Funktionalität insgesamt3%

beworben Vs Tatsächliches Produkt3%

Geruch2%

Common questions

Is isomatte faltbar profitable to sell on Amazon Germany?: The niche generates €34K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +44.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the isomatte faltbar niche?: 20 brands and 87 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in isomatte faltbar?: Top complaints mined from reviews: Dicke, Gesamtgröße, Eignung Winterwetter. The return rate is 2.1%.
When does demand for isomatte faltbar peak?: Demand peaks in May–Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the isomatte faltbar niche?: Listings span €11.08–€47.73; the average listing price is €21.78 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.