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Isomatte Faltbar

Isomatte Faltbar shows a sweet-spot price point ($21.78 avg), but a small market ($34K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 42% of 1,017 Sport & Freizeit niches · +2 vs the category median of 50

Market size 9Growth 65Conversion 26Competition 49Returns 73Price range 86Avg price 92Brand share 67Review moat 59Quality gap 53
This niche Category average · 1,017 niches

Is Isomatte Faltbar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Isomatte Faltbar is a €34K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Isomatte Faltbar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +44.7% over the last 90 days and 2.1% of searches end in a purchase.

€34K

revenue / yr

Units sold / yr2K
Search volume / yr+44.7%75K
Conversion rate2.1%
Avg price€21.78

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers20 · 87
Top-5 product click share56%
Open market35%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement71%
New entrants (1y)6· 2 succeeded
Avg rating4.4★
Avg reviews1,127

Top Isomatte Faltbar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 flat

Sellers

87

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

30%

  • Good Nite19%
  • Alpteq17%
  • MFH16%
  • AceCamp7%
  • normani6%
  • Brandit5%

Isomatte Faltbar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR2.1%Products24Brands20Top 5 Brands65%OOS Rate6.5%Rating4.4★Reviews1,127Avg BSR#49
3K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×

Top Isomatte Faltbar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • isomatte faltbar57K/yr
  • faltbare isomatte14K/yr
  • faltisomatte4K/yr

What reviews say buyers love and hate about Isomatte Faltbar

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Qualität insgesamt12%

Top Produkt

Komfort insgesamt10%

Comfort ok

beworben Vs Tatsächliches Produkt10%

sieht genauso aus wie auf den Produktbildern

Gewicht leicht8%

Leichte Isomatte zum Wandern geeignet

Benutzerfreundlichkeit7%

sehr einfach in der Handhabung,

What buyers complain about

60% of reviews
Dicke11%

Etwas dünn

Gesamtgröße10%

ungutes Packmaß

Eignung Winterwetter7%

Ist mir zu kalt für richtiges Campen

Preis-Leistungs-Verhältnis6%

Rausgeworfenes Geld

Qualität insgesamt6%

Sehr schlechte Qualität

Isomatte Faltbar return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
22%
2Dünn
20%
3Qualität insgesamt
9%
4Komfort insgesamt
8%
5Griff
5%

Common Isomatte Faltbar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Isomatte Faltbar 52/100 on Amazon Germany — Worth a look. The niche generates €34K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved +44.7% over the last 90 days.
Search demand for Isomatte Faltbar on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 1.9× the quietest.