Is Hütchen profitable to sell on Amazon Germany?

Flapen scores Hütchen 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €146K a year across 9 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +21.9% in the last 90 days.

How competitive is the Hütchen niche on Amazon Germany?

9 brands and 10 sellers compete in Hütchen on Amazon Germany. The top 5 Hütchen products take 86% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Hütchen?

Hütchen buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Materialqualität. An estimated 0.5% of orders come back.

When does demand for Hütchen peak?

Search demand for Hütchen on Amazon Germany is steady all year. The busiest month runs 2.1× the quietest.

What does it cost to enter the Hütchen niche?

Hütchen sells for €11.13 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €8.01 to €16.68. The average product has 842 reviews, the count a new listing must catch up to.

Hütchen

Fail

The top 5 products take 86% of clicks, so Hütchen is a Fail.

Flapen Score: 44
44 / 100Ranks 728 of 1,017 Sport & Freizeit niches · −6 vs the category median of 50
Market size: €146K/yr228K searches / yr
90-day growth: +21.9%search demand this quarter
Competition: 86%top-5 click share · 9 brands · 10 sellers

Flapen Score

Hütchen against its category

The dotted line is the Sport & Freizeit average. Past it, Hütchen is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Hütchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Hütchen 228K times last year and spent an estimated €146K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €146K a year.

Searches, last 12 months: 228K
Growth, 90 days vs prior 90: +21.9%
Conversion, latest week: 5.8%
Market size, estimated: €146Ka year
Peak month: July2.1× the quietest month
Top search term: hütchen fussball59K searches a year

02 · Price

A sale here is worth €11.13.

Listings sell for €11.13 on average, from €8.01 to €16.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €11.13 that is €6K to €8K a year per listing.

Average price: €11.13under the $15 to $100 sweet spot
Price range: €8.01–€16.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€8K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #6 within Sport & Outdoor Freizeitzubehör. It carries 842 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 10.7%
Average rank: #6in Sport & Outdoor Freizeitzubehör
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 842per listing
Listings tracked: 9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Hütchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Brand 142%
Brand 223%
Brand 38%
Brand 47%
Brand 57%
Brand 65%
Open — no brand owns it (3 brands, 9%)

Demand

Hütchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Hütchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hütchen fussball59K/yr +19.6%4.7% conv.
hütchen50K/yr +25.9%3.7% conv.
markierungshütchen23K/yr +24.0%3.4% conv.
fussball hütchen23K/yr +31.3%3.6% conv.
fußball hütchen18K/yr +21.7%3.9% conv.
hütchen kinder9K/yr +2.3%4.1% conv.
hütchen sport9K/yr +27.4%4.0% conv.
fussball hütchen set8K/yr +24.7%5.0% conv.
trainingshütchen6K/yr +17.1%4.4% conv.
trainingshütchen fußball6K/yr +19.5%5.1% conv.

Reviews and returns

What reviews say buyers love and hate about Hütchen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

50%of negative reviews mention “Qualität insgesamt”

0.5%of orders come back

“Sehr schlechte Qualität”

A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Hütchen questions

Answered from the same tracked data.

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