Is hoverboard profitable to sell on Amazon Germany?

The niche generates €1.6M/yr across 61 tracked products. 13 of 21 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (61/100).

How competitive is the hoverboard niche?

14 brands and 20 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in hoverboard?

Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Qualität insgesamt. The return rate is 1.4%.

When does demand for hoverboard peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the hoverboard niche?

Listings span €28.43–€268.22; the average listing price is €168.56 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.

hoverboard

Launch it

A $1.6M/yr market growing +2.8% this quarter with returns at 1.4% — clears our launch bar.

Market size

Great€1.6M

€1.6M/yr · 1.5M searches

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great354.49

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€168.56

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay€28.43–€268.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price Out of Stock

According to Flapen's Amazon Germany niche tracking, hoverboard is a €1.6M/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hoverboard market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €1.0M–€1.3M; units × avg price
Conversion rate: 0.7%
Avg BSR: #114
Page quality: 0%
Prime: 28%
Sponsored: 93%
Out of stock: 17.9%
Avg brand age: 36 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

12%

Bluewheel Electromobility22%
MEGA MOTION18%
RCB14%
EVERCROSS13%
SISIGAD11%
Robway10%
Open — no brand owns it (8 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top hoverboard search terms

hoverboard823K/yr +0.7%0.4% conv.
hoverboard mit sitz279K/yr +18.1%0.6% conv.
hoverboard kinder100K/yr -24.0%0.5% conv.
hoover boards59K/yr +5.0%0.5% conv.
hoverboard offroad32K/yr +8.7%0.5% conv.
overboard37K/yr -25.3%0.0% conv.
hoverboard mit sitz komplett set25K/yr +37.1%0.6% conv.
hover board15K/yr +10.7%0.3% conv.
hoverboards11K/yr +28.2%0.1% conv.
bluewheel hoverboard11K/yr +8.6%0.9% conv.

All search terms

Top hoverboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEGA MOTION 6.5 Zoll Hoverboards mit Sitz für Kinder Geschenk für Kinder mit Bluetooth-Lautsprecher-leistungsstarkem Motor mit LED-Leuchten

MEGA MOTION€177.724.3★192 rev

Robway W1 Hoverboard | Hoverboards für Kinder Jugendliche & Erwachsene - APP Steuerung - x Watt Motoren - Self-Balance Funktion - Bluetooth (Space Blau)

Robway€174.824.0★1,788 rev

Bluewheel 6 5 Premium Hoverboard HX720 Hoverboard Bluetooth Lautsprecher starker Dual Motor ideal für Kinder & Erwachsene deutsche Qualitätsmarke

Bluewheel Electromobility€170.834.2★42 rev

Bluewheel 6 5 Premium Hoverboard HX310s Elektroboard mit LED Bluetooth Lautsprecher starker Dual Motor HX Hoverboard App-kompatibel ideal für Kinder & Erwachsene deutsche Qualitätsmarke

Bluewheel Electromobility€212.724.6★168 rev

EVERCROSS 6 5 Hoverboards mit Sitz Self Balance Scooter mit Bluetooth & LED Hover Board mit Hoverkart mit 4Ah Batterie für Kinder Jügen Erwachsen Schwarz

EVERCROSS€201.175.0★16 rev

Newest

by launch date

Retoo Hoverboard 6 5 Zoll mit LED & Bluetooth Self Balance Scooter mit 250W Motor Musikfunktion & Schutzset Elektro Hoverboard für Kinder und Einsteiger Blau

Retoo€88.2012 rev

3mo ago

Bluewheel 6 5 Premium Hoverboard HX720 Hoverboard Bluetooth Lautsprecher starker Dual Motor ideal für Kinder & Erwachsene deutsche Qualitätsmarke

Bluewheel Electromobility€170.8342 rev

4mo ago

Bluewheel 6 5 Premium Hoverboard HX720 Hoverboard Bluetooth Lautsprecher starker Dual Motor ideal für Kinder & Erwachsene deutsche Qualitätsmarke

Bluewheel Electromobility€169.4442 rev

4mo ago

EVERCROSS 6 5 Hoverboards mit Sitz Self Balance Scooter mit Bluetooth & LED Hover Board mit Hoverkart mit 4Ah Batterie für Kinder Jügen Erwachsen Schwarz

EVERCROSS€201.1716 rev

6mo ago

Gyroor G13 Hoverboard Kinder 6 5 Zoll Offroad 500W Bluetooth LED

Gyroor€144.92604 rev

9mo ago

What buyers say about hoverboard

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis21%

“Super lustig”

Qualität insgesamt19%

“Super Produ”

Benutzerfreundlichkeit6%

“einfache Handhabung.”

Akkulaufzeit6%

“Auch der Akku hält sich gut”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung ok”

Design insgesamt4%

“super cooles Design (Minions).”

Gesamtgröße3%

“Passt”

Helligkeit/Glanz/Glühen3%

“Die LED-Beleuchtung sieht besonders im Dunkeln richtig cool aus”

Sicherheitsstandards3%

“robust, wodurch man sich jederzeit sicher und komfortabel fühlt.”

Aufladen2%

“Die Batterie läd sich einfach und schnell genug auf und die Bluetoothboxen liesne sich einfach mit dem Handy verbinden,”

What buyers complain about

Haltbarkeit13%

“hält natürlich nicht mehr”

Akkulaufzeit11%

“Batteriedefekt nach 1 Jahr”

Qualität insgesamt10%

“Ganz schlechter Qualität”

Aufladen9%

“Defekte Ladebuchse”

Funktionalität insgesamt7%

“Fährt gut, Akku hält nicht ganz was versprochen wird”

Preis-Leistungs-Verhältnis5%

“Dadurch ist an der Ware ein Wertverlust von insgesamt 106,24 € (50 %) eingetreten”

Defekt Material/Teile5%

“Kabel defekt”

beworben Vs Tatsächliches Produkt4%

“Wir hätten uns gewünscht, dass der Hersteller in der Produktbeschreibung deutlicher auf diese wichtigen Punkte hinweist”

Montage/Installation3%

“Tolles Board, die Installation der App gelingt mir nicht”

Produktzustand3%

“Sieht bereits gebraucht aus”

Top return reasons

Defekt Material/Teile20%

Funktionalität insgesamt17%

Aufladen14%

Akkulaufzeit6%

Gesamtgröße5%

Geräuschpegel4%

Haltbarkeit4%

Konnektivität – insgesamt3%

Farbe3%

Kompatibilität – insgesamt2%

Common questions

Is hoverboard profitable to sell on Amazon Germany?: The niche generates €1.6M/yr across 61 tracked products. 13 of 21 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (61/100).
How competitive is the hoverboard niche?: 14 brands and 20 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in hoverboard?: Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Qualität insgesamt. The return rate is 1.4%.
When does demand for hoverboard peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the hoverboard niche?: Listings span €28.43–€268.22; the average listing price is €168.56 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.

hoverboard

hoverboard market data

Competition & brand share

Demand & seasonality

Top hoverboard search terms

Top hoverboard products on Amazon

Top sellers

Newest

Trending

What buyers say about hoverboard

What buyers love

What buyers complain about

Top return reasons

Common questions

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