Is Gymnastikmatte 200x100 profitable to sell on Amazon Germany?

Flapen scores Gymnastikmatte 200x100 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €39K a year across 42 tracked products. 1 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -31.2% in the last 90 days.

How competitive is the Gymnastikmatte 200x100 niche on Amazon Germany?

20 brands and 24 sellers compete in Gymnastikmatte 200x100 on Amazon Germany. The top 5 Gymnastikmatte 200x100 products take 42% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Gymnastikmatte 200x100?

Gymnastikmatte 200x100 buyers on Amazon Germany complain most about Geruch, Griff, and Qualität insgesamt. An estimated 0.9% of orders come back.

When does demand for Gymnastikmatte 200x100 peak?

Search demand for Gymnastikmatte 200x100 on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Gymnastikmatte 200x100 niche?

Gymnastikmatte 200x100 sells for €36.26 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €12.91 to €67.08. The average product has 4,812 reviews, the count a new listing must catch up to.

Gymnastikmatte 200x100

Fail

Demand is soft, at -31.2% this quarter, so Gymnastikmatte 200x100 is a Fail.

Flapen Score: 44
44 / 100Ranks 728 of 1,017 Sport & Freizeit niches · −6 vs the category median of 50
Market size: €39K/yr106K searches / yr
90-day growth: -31.2%search demand this quarter
Competition: 42%top-5 click share · 20 brands · 24 sellers

Flapen Score

Gymnastikmatte 200x100 against its category

The dotted line is the Sport & Freizeit average. Past it, Gymnastikmatte 200x100 is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Gymnastikmatte 200x100 market on Amazon at a glance

Shoppers on Amazon Germany searched for Gymnastikmatte 200x100 106K times last year and spent an estimated €39K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months: 106K
Growth, 90 days vs prior 90: -31.2%
Conversion, latest week: 1.0%
Market size, estimated: €39Ka year
Peak month: January2.8× the quietest month
Top search term: gymnastikmatte 200x10021K searches a year

02 · Price

A sale here is worth €36.26.

Listings sell for €36.26 on average, from €12.91 to €67.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €36.26 that is €0 to €4K a year per listing.

Average price: €36.26inside the $15 to $100 sweet spot
Price range: €12.91–€67.08
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€4K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #55 within Fitness. It carries 4,812 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 57%
Out of stock, average day: 12.0%
Average rank: #55in Fitness
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 4,812per listing
Listings tracked: 42

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 1Amazon's first-year sales bar
Average brand age: 58 months

Products

Top Gymnastikmatte 200x100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

16%

Brand 151%
Brand 212%
Brand 39%
Brand 45%
Brand 55%
Brand 63%
Open — no brand owns it (14 brands, 16%)

Demand

Gymnastikmatte 200x100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Gymnastikmatte 200x100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gymnastikmatte 200x10021K/yr -16.2%1.1% conv.
sportmatte groß13K/yr -29.4%0.9% conv.
yogamatte groß8K/yr -24.1%1.0% conv.
gymnastikmatte groß7K/yr -20.7%0.4% conv.
fitnessmatte xxl8K/yr -29.6%1.2% conv.
yoga matte xxl6K/yr -30.4%1.1% conv.
sportmatte breit4K/yr -29.6%0.2% conv.
yogamatte 200x1005K/yr -39.6%1.5% conv.
yogamatte extra breit4K/yr -35.4%0.4% conv.
gymnastikmatte xxl4K/yr -25.9%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Gymnastikmatte 200x100

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Geruch”

0.9%of orders come back

“riecht nach Chemie / Farbe”

A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Gymnastikmatte 200x100 questions

Answered from the same tracked data.

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