guardian angel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible€32.40avg listing price — sweet spot $15–$100
Price range
Incredible€21.80–€40.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great336avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€103K€103K/yr · 73K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, guardian angel is a €103K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Sep. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
guardian angel market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- €65K–€81K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 44%
- Out of stock
- 16.9%
- Avg brand age
- 50 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Piexon46%
- VlaMiTex24%
- HolsterOnline23%
- Umarex4%
- Walther2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.Peak months: May, Jun, Sep · busiest ÷ quietest = 2.7×
Top guardian angel search terms
- guardian angel39K/yr
- guardian angel 419K/yr
- piexon guardian angel5K/yr
- piexon guardian angel 46K/yr
- guardian angel pfefferspray3K/yr
Top guardian angel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guardian Angel Piexon IV Pfefferspray Abschussgerät inklusive Gürtelclip
Piexon€35.444.8★538 rev
VlaMiTex B12 Leder Gürtel Holster für Guardian Angel 2 3 4 ohne Leser
VlaMiTex€21.804.4★509 rev
OHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster mit Laser IWB Clip)
HolsterOnline€30.054.1★17 rev
Piexon Guardian Angel 3 Rechtshänder Pfefferspray Pistole Tierabwehrgerät Pfefferpistole Tierabwehr Pistole Tierabwehrspray Pepper Spray KO Spray
Piexon€35.554.8★146 rev
OHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster OHNE Laser Multi Lok Clip)
HolsterOnline€24.854.1★17 rev
Newest
by launch datePiexon Guardian Angel 4 Linkshänder Pfefferspray Pistole Tierabwehrgerät Pfefferpistole Tierabwehr Pistole Tierabwehrspray Pepper Spray KO Spray
Piexon€40.7829 rev
OHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster mit Laser IWB Clip)
HolsterOnline€30.0517 rev
OHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster OHNE Laser Multi Lok Clip)
HolsterOnline€24.8517 rev
OHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster mit Laser Multi Lok Clip)
HolsterOnline€30.0517 rev
Piexon Guardian Angel 3 Rechtshänder Pfefferspray Pistole Tierabwehrgerät Pfefferpistole Tierabwehr Pistole Tierabwehrspray Pepper Spray KO Spray
Piexon€35.55146 rev
Trending
90-day click momentumOHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster OHNE Laser Multi Lok Clip)
HolsterOnline€24.854.1★
OHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster mit Laser IWB Clip)
HolsterOnline€30.054.1★
OHNE Waffe - PIEXON JPX Guardian Angels 4 / Guardian Angel 4 Laser Kydex Holster OWB/IWB Gürtel Clip - NUR KYDEX Holster (Guardian Holster mit Laser Multi Lok Clip)
HolsterOnline€30.054.1★
VlaMiTex B12 Leder Gürtel Holster für Guardian Angel 2 3 4 ohne Leser
VlaMiTex€21.804.4★
Walther PGS Personal Guard System mit Pfefferspray (Schwarz)
Walther€36.664.4★
What buyers say about guardian angel
What buyers praise and complain about, mined from review topics.What buyers love
“Das was ich wollte”
“Super Gerät”
“Passt”
“Guter Preis”
“Ich bin mit Material und der Verarbeitung zufrieden”
“Klein kompakt perfekt”
“Absolut Spitzen Abwehrgerät”
“liegt super in der Hand”
“Mit dieser Pistole geht es perfekt”
“Schönes Design und unauffällig”
What buyers complain about
“funktioniert nicht”
“Allerdings sind die hier aufgerufenen Preis unverschämt teuer”
“Der Clip ist einfach nicht gut”
“Für ungeübte können 2 Schuss im Notfall zu wenig sein insbesondere dann wenn wie bei jedem im Verteidigungsfall Angst im Spiel ist”
“Vorrichtung defekt oder garnicht vorhanden”
Top return reasons
Common questions
- Is guardian angel profitable to sell on Amazon Germany?
- The niche generates €103K/yr across 9 tracked products. 90-day search growth is -31.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the guardian angel niche?
- 5 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in guardian angel?
- Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.3%.
- When does demand for guardian angel peak?
- Demand peaks in May–Jun–Sep; the busiest month runs 2.7× the quietest.
- What does it cost to enter the guardian angel niche?
- Listings span €21.80–€40.78; the average listing price is €32.40 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.