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Guardian Angel

Fail

The top 5 brands take 100% of clicks, so Guardian Angel is a Fail.

Flapen Score
41
41 / 100
Ranks 828 of 1,017 Sport & Freizeit niches · −9 vs the category median of 50
Market size
€103K/yr73K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
85%top-5 click share · 5 brands · 22 sellers

Flapen Score

Guardian Angel against its category

The dotted line is the Sport & Freizeit average. Past it, Guardian Angel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guardian Angel market on Amazon at a glance

Shoppers on Amazon Germany searched for Guardian Angel 73K times last year and spent an estimated €103K. All 5 brands take every click. Demand peaks in May–Jun–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
4.4%
Market size, estimated
€103Ka year
Peak month
May2.7× the quietest month
Top search term
guardian angel39K searches a year

02 · Price

A sale here is worth €32.40.

Listings sell for €32.40 on average, from €21.80 to €40.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €32.40 that is €3K to €8K a year per listing.

Average price
€32.40inside the $15 to $100 sweet spot
Price range
€21.80–€40.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #117 within Jagen & Angeln. It carries 336 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
16.9%
Average rank
#117in Jagen & Angeln
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
336per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Guardian Angel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 224%
  • Brand 323%
  • Brand 44%
  • Brand 52%

Demand

Guardian Angel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Guardian Angel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guardian angel39K/yr
  • guardian angel 419K/yr
  • piexon guardian angel5K/yr
  • piexon guardian angel 46K/yr
  • guardian angel pfefferspray3K/yr

Reviews and returns

What reviews say buyers love and hate about Guardian Angel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “beworben Vs Tatsächliches Produkt”
31%of negative reviews mention “Funktionalität insgesamt”
0.3%of orders come back
“funktioniert nicht”
A buyer, on “Funktionalität insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Guardian Angel questions

Answered from the same tracked data.