Garmin Forerunner 165 Armband

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

+36.5%

Conversion, latest week

4.4%

Market size, estimated

€42Ka year

Top search term

garmin forerunner 165 armband56K searches a year

Listings sell for €8.40 on average, from €4.21 to €16.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €8.40 that is €840 to €2K a year per listing.

Average price

€8.40under the $15 to $100 sweet spot

Price range

€4.21–€16.75

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

€840–€2K

Returns

1.7%of orders · Amazon Germany median 1.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #550 within Sportelektronik. It carries 148 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#550in Sportelektronik

Average rating

4.30 starsAmazon Germany average 4.37 stars

Average reviews

148per listing

Listings tracked

23

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months