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Feuerstahl

Feuerstahl shows low returns (0.2%), but soft demand (-28.8% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 498 of 1,017 Sport & Freizeit niches · on the category median

Market size 41Growth 11Conversion 53Competition 66Returns 99Price range 34Avg price 32Brand share 80Review moat 57Quality gap 32
This niche Category average · 1,017 niches

Is Feuerstahl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Feuerstahl is a €210K/yr Amazon Germany market (489K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Feuerstahl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.8% over the last 90 days and 4.4% of searches end in a purchase.

€210K

revenue / yr

Units sold / yr25K
Search volume / yr-28.8%489K
Conversion rate4.4%
Avg price€9.83

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers23 · 34
Top-5 product click share46%
Open market45%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement71%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,216

Top Feuerstahl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€21K€32K€42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

46%

Top 20: 91%

Open market

40%

  • Ours Furtif19%
  • Bush Gear16%
  • Abauoat6%
  • freigeist ESPRIT LIBRE6%
  • LAMBDA COFFEE6%
  • WallEgo5%

Feuerstahl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume489KCVR4.4%Products28Brands23Top 5 Brands55%OOS Rate5.7%Rating4.6★Reviews1,216Avg BSR#80
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Feuerstahl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • feuerstahl203K/yr
  • feuerstein124K/yr
  • feuerstahl outdoor40K/yr
  • feuerstarter18K/yr
  • flint22K/yr
  • feuerstein survival16K/yr
  • feuerstahl xxl13K/yr
  • magnesium feuerstarter10K/yr
  • feuerstab8K/yr
  • feuerstahl set5K/yr

What reviews say buyers love and hate about Feuerstahl

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
beworben Vs Tatsächliches Produkt15%

So wie es soll

Qualität insgesamt14%

Top Produkt

Preis-Leistungs-Verhältnis12%

preiswertes Set

Benutzerfreundlichkeit9%

Einfach zu benutzen, funktioniert einwandfrei

Effizienz8%

Funktionieren bestens

What buyers complain about

72% of reviews
Funktionalität insgesamt20%

Funkt nicht

Qualität insgesamt14%

Nicht die beste Qualität

Gesamtgröße9%

dieser Feuerstahl wesentlich massiver, was ihn zwar präsent,

Defekt Material/Teile8%

War defekt hat keine Funke produziert, schade

Entflammbar5%

Dadurch spritzen Funken

Feuerstahl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
32%
2Qualität insgesamt
13%
3beworben Vs Tatsächliches Produkt
12%
4Gesamtgröße
10%
5Gewicht schwer
7%

Common Feuerstahl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Feuerstahl 50/100 on Amazon Germany — Worth a look. The niche generates €210K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Feuerstahl on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.