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Feuerstahl

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -28.8% this quarter, so Feuerstahl is a Maybe.

Flapen Score
50
50 / 100
Ranks 498 of 1,017 Sport & Freizeit niches · on the category median
Market size
€210K/yr489K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
46%top-5 click share · 23 brands · 34 sellers

Flapen Score

Feuerstahl against its category

The dotted line is the Sport & Freizeit average. Past it, Feuerstahl is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuerstahl market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuerstahl 489K times last year and spent an estimated €210K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €210K a year.

Searches, last 12 months
489K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
4.4%
Market size, estimated
€210Ka year
Peak month
November2.0× the quietest month
Top search term
feuerstahl203K searches a year

02 · Price

A sale here is worth €9.83.

Listings sell for €9.83 on average, from €4.01 to €20.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €9.83 that is €5K to €7K a year per listing.

Average price
€9.83under the $15 to $100 sweet spot
Price range
€4.01–€20.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #80 within Erste Hilfe & Sicherheit. It carries 1,216 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
96%
Out of stock, average day
5.7%
Average rank
#80in Erste Hilfe & Sicherheit
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,216per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Feuerstahl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

34

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

46%

Top 20: 91%

Open market

40%

  • Brand 119%
  • Brand 216%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Feuerstahl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Feuerstahl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feuerstahl203K/yr
  • feuerstein124K/yr
  • feuerstahl outdoor40K/yr
  • feuerstarter18K/yr
  • flint22K/yr
  • feuerstein survival16K/yr
  • feuerstahl xxl13K/yr
  • magnesium feuerstarter10K/yr
  • feuerstab8K/yr
  • feuerstahl set5K/yr

Reviews and returns

What reviews say buyers love and hate about Feuerstahl

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “beworben Vs Tatsächliches Produkt”
20%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Funkt nicht”
A buyer, on “Funktionalität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Feuerstahl questions

Answered from the same tracked data.