Is eispickel profitable to sell on Amazon Germany?

The niche generates €66K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (44/100).

How competitive is the eispickel niche?

18 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in eispickel?

Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Rost/Korrodieren. The return rate is 2.5%.

What does it cost to enter the eispickel niche?

Listings span €5.97–€130.67; the average listing price is €52.01 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.

eispickel

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Avg price

Great€52.01

avg listing price — sweet spot $15–$100

Review moat

Great172.92

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good€5.97–€130.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Market size

Bad€66K

€66K/yr · 74K searches

Signals Low Review Barrier High Price

According to Flapen's Amazon Germany niche tracking, eispickel is a €66K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

eispickel market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €39K–€52K; units × avg price
Conversion rate: 1.7%
Avg BSR: #2,638
Page quality: 0%
Prime: 82%
Sponsored: 51%
Out of stock: 17.1%
Avg brand age: 54 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

17%

SkinStar23%
C.A.M.P.22%
Salewa18%
MuscleForge10%
PETZL5%
Mountval4%
Open — no brand owns it (12 brands, 17%)

Demand

Weekly Amazon search volume, last 49 weeks — -14.0% search growth over the last 90 days.

Open Trend

Top eispickel search terms

eispickel48K/yr -17.7%1.5% conv.
eispickel bergsteigen21K/yr +3.0%0.9% conv.
ice axe5K/yr -35.8%0.3% conv.

All search terms

Top eispickel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SkinStar Mount PRO Grödel Steigeisen Eisspikes Schuhkrallen Spikes - Schuh-Ketten zum Wandern - Grödeln Eisspikes

SkinStar€16.534.7★11 rev

SALEWA Alpinist Combi-Steigeisen

Salewa€110.284.6★439 rev

MuscleForge Steigeisen für Wandern und Bergsteigen 8 Edelstahl Zacken Anti-Rutsch Schuhspikes für Schnee & EIS Schneeketten für Schuhe aus robustem TPE Grödeln Winter Outdoor

MuscleForge€13.844.5★141 rev

C.A.M.P. - Eispickel - Neve - 57 cm

C.A.M.P.€56.164.6★152 rev

SkinStar Ice PRO Grödel Steigeisen Eisspikes Schuhkrallen Spikes - Schuh-Ketten zum Wandern - Grödeln Eisspikes

SkinStar€19.824.7★14 rev

Newest

by launch date

Japaknvies Spitzhacke 8 in 1 Multifunktional Kreuzhacke Gartenhacke mit Stiel 42cm Länge rutschfest Spitzhacken mit Survival Messer Spitzhacke für Graben Eisbrechen und Jäten

Japaknives€27.6846 rev

1y ago

Eispickel aus Edelstahl 2 Stück Eispickelzerkleinerer Werkzeug Brechen von EIS rutschfest Punch Crusher mit Holzgriff für die Eisherstellung in der Küche Bar Barkeeper

JSMTKJ€7.4320 rev

1y ago

Salewa Alpine-Tec

Salewa€99.945 rev

3y ago

MuscleForge Steigeisen für Wandern und Bergsteigen 8 Edelstahl Zacken Anti-Rutsch Schuhspikes für Schnee & EIS Schneeketten für Schuhe aus robustem TPE Grödeln Winter Outdoor

MuscleForge€13.84141 rev

4y ago

MuscleForge Steigeisen für Wanderschuhe 19 Edelstahlzacken Anti-Rutsch Schuhspikes Grödeln aus TPE für Schnee & EIS rutschfeste Steigeisen für Wandern Trekking & Bergsteigen Größe L (4245)

MuscleForge€16.45141 rev

4y ago

What buyers say about eispickel

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit13%

“Handhabung”

Qualität insgesamt11%

“Sehr gute Qualität, Robustheit, Festigkeit”

Griff11%

“Liegt sehr gut in der Hand”

Eignung Winterwetter10%

“Hilft auf Schnee”

Greifer/Spikes/Stollen9%

“geben 100% Halt”

Geländeeignung9%

“Mann kann auch auf Asphalt gut gehen”

beworben Vs Tatsächliches Produkt6%

“Produkt wie erwartet”

Gesamtgröße6%

“sicher am Schuh sitzt.”

Haltbarkeit4%

“Lasst sich gut halten”

Sicherheitsstandards3%

“Safety first”

What buyers complain about

Haltbarkeit27%

“Leider schon kaputt”

Gesamtgröße21%

“Ging zurück weil ich sie trotz größter Größe nicht über meinen Schuh bekommen habe”

Rost/Korrodieren8%

“Benutzung und Rost”

Griff8%

“Kein 100% iger Halt”

Benutzerfreundlichkeit6%

“Schwierig anzuziehen”

Stärke4%

“leider nicht stabil genug”

Preis-Leistungs-Verhältnis4%

“Der Preis ist trotz guter Eigenschaften viel zu hoch angesetzt”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Anleitung könnte klarer formuliert sein”

Übung/Sporteignung4%

“kann man eben nicht erst irgendwann aktiv werden”

Top return reasons

Gesamtgröße68%

Qualität insgesamt6%

Gewicht schwer5%

Benutzerfreundlichkeit4%

Kompatibilität – insgesamt2%

Funktionalität insgesamt2%

Haltbarkeit2%

Defekt Material/Teile1%

Eignung Winterwetter1%

Dünn1%

Common questions

Is eispickel profitable to sell on Amazon Germany?: The niche generates €66K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (44/100).
How competitive is the eispickel niche?: 18 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in eispickel?: Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Rost/Korrodieren. The return rate is 2.5%.
What does it cost to enter the eispickel niche?: Listings span €5.97–€130.67; the average listing price is €52.01 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.