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Einrad

a small market ($44K/yr) — Einrad doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 792 of 1,017 Sport & Freizeit niches · −8 vs the category median of 50

Market size 11Growth 23Conversion 11Competition 63Returns 98Price range 61Avg price 86Brand share 27Review moat 90Quality gap 23
This niche Category average · 1,017 niches

Is Einrad profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einrad is a €44K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Einrad: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.7% over the last 90 days and 0.9% of searches end in a purchase.

€44K

revenue / yr

Units sold / yr500
Search volume / yr-3.7%72K
Conversion rate0.9%
Avg price€69.94

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers15 · 38
Top-5 product click share47%
Open market11%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement65%
New entrants (1y)16· 0 succeeded
Avg rating4.6★
Avg reviews191

Top Einrad products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

38

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

8%

  • QU-AX30%
  • HUOMMGS24%
  • uyoyous21%
  • tonchean11%
  • Sportneer3%
  • Garbenat3%
  • Open — no brand owns it (9 brands, 8%)

Einrad demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR0.9%Products34Brands15Top 5 Brands89%OOS Rate19.4%Rating4.6★Reviews191Avg BSR#31
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Einrad search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • einrad28K/yr
  • einrad kinder23K/yr
  • einrad erwachsene9K/yr
  • einrad 20 zoll8K/yr
  • einräder4K/yr

What reviews say buyers love and hate about Einrad

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Preis-Leistungs-Verhältnis21%

Preis okay

Spaß/Unterhaltungserlebnis17%

Tolle Aktivitäten für Paare

Materialqualität12%

das Material robust.

Design insgesamt8%

Für mich vom Design das schönste Board

Übung/Sporteignung7%

Tolles Sportgerät

What buyers complain about

83% of reviews
Qualität insgesamt33%

Ich habe schon eine schlechtere Qualität gesehen

Hartes Gefühl17%

Am Anfang etwas schwierig

Montage/Installation11%

Der Aufbau war allerdings eine Katastrophe

Anleitung/Benutzerhandbuch/Fehlerbehebung11%

Die Anleitung war zwar nicht unübersichtlich, aber zu ungenau

Schmerzlinderung – insgesamt11%

Nach mehreren Versuchen waren meine Hände rot und wund

Einrad return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
60%
2Defekt Material/Teile
11%
3Funktionalität insgesamt
4%
4Benutzerfreundlichkeit
3%
5Qualität insgesamt
3%

Common Einrad questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einrad 42/100 on Amazon Germany — Skip it. The niche generates €44K/yr across 34 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -3.7% over the last 90 days.
Search demand for Einrad on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.