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42

einrad

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 23Conversion 11Competition 63Returns 98Price range 61Avg price 86Brand share 27Review moat 90Quality gap 23

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great190.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€69.94

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good€5.52–€144.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€44K

€44K/yr · 72K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, einrad is a €44K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

einrad market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€17K–€35K
units × avg price
Conversion rate
0.9%
Avg BSR
#31
Page quality
0%
Prime
26%
Sponsored
65%
Out of stock
19.4%
Avg brand age
50 months
Avg seller age
199 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

38

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

8%

  • QU-AX30%
  • HUOMMGS24%
  • uyoyous21%
  • tonchean11%
  • Sportneer3%
  • Garbenat3%
  • Open — no brand owns it (9 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top einrad search terms

  • einrad28K/yr
  • einrad kinder23K/yr
  • einrad erwachsene9K/yr
  • einrad 20 zoll8K/yr
  • einräder4K/yr
All search terms

Top einrad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about einrad

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis21%

“Preis okay”

Spaß/Unterhaltungserlebnis17%

“Tolle Aktivitäten für Paare”

Materialqualität12%

“das Material robust.”

Design insgesamt8%

“Für mich vom Design das schönste Board”

Übung/Sporteignung7%

“Tolles Sportgerät”

beworben Vs Tatsächliches Produkt6%

“Macht was er soll”

Gesamtgröße6%

“Passt perfekt, wie beschrieben, top”

Qualität insgesamt4%

“Sehr durchdacht”

Eignung Anfänger3%

“Beste Wahl für Einsteiger”

Gleichgewicht/Stabilität3%

“Sehr gutes Balance Board”

What buyers complain about

Qualität insgesamt33%

“Ich habe schon eine schlechtere Qualität gesehen”

Hartes Gefühl17%

“Am Anfang etwas schwierig”

Montage/Installation11%

“Der Aufbau war allerdings eine Katastrophe”

Anleitung/Benutzerhandbuch/Fehlerbehebung11%

“Die Anleitung war zwar nicht unübersichtlich, aber zu ungenau”

Schmerzlinderung – insgesamt11%

“Nach mehreren Versuchen waren meine Hände rot und wund”

Top return reasons

Gesamtgröße60%
Defekt Material/Teile11%
Funktionalität insgesamt4%
Benutzerfreundlichkeit3%
Qualität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Haltbarkeit3%
Produktzustand2%
Atmungsaktivität1%
Kratzfestigkeit1%

Common questions

Is einrad profitable to sell on Amazon Germany?
The niche generates €44K/yr across 34 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (42/100).
How competitive is the einrad niche?
15 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in einrad?
Top complaints mined from reviews: Qualität insgesamt, Hartes Gefühl, Montage/Installation. The return rate is 0.4%.
When does demand for einrad peak?
Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the einrad niche?
Listings span €5.52–€144.61; the average listing price is €69.94 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.