Is E Scooter profitable to sell on Amazon Germany?

Flapen scores E Scooter 62 out of 100 on Amazon Germany, a Maybe. Shoppers spend €8.3M a year across 52 tracked products. 24 of the 25 products launched in the last year cleared the first-year sales bar. Search demand grew +73.0% in the last 90 days.

How competitive is the E Scooter niche on Amazon Germany?

20 brands and 57 sellers compete in E Scooter on Amazon Germany. The top 5 E Scooter products take 32% of clicks, and the top 5 brands take 80%.

What do buyers complain about in E Scooter?

E Scooter buyers on Amazon Germany complain most about Akkulaufzeit, Qualität insgesamt, and Haltbarkeit. An estimated 3.7% of orders come back.

When does demand for E Scooter peak?

Search demand for E Scooter on Amazon Germany peaks in Jun–Jul, and the busiest month runs 3.3× the quietest.

What does it cost to enter the E Scooter niche?

E Scooter sells for €334.38 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €129.76 to €1161.33. The average product has 217 reviews, the count a new listing must catch up to.

E Scooter

Maybe

Shoppers spend an estimated $8.3M a year here. But prices span $129.76–$1161.33, mostly outside the sweet spot, so E Scooter is a Maybe.

Filters High Price

Flapen Score: 62
62 / 100Top 13% of 1,017 Sport & Freizeit niches · +12 vs the category median of 50
Market size: €8.3M/yr10.8M searches / yr
90-day growth: +73.0%search demand this quarter
Competition: 32%top-5 click share · 20 brands · 57 sellers

Flapen Score

E Scooter against its category

The dotted line is the Sport & Freizeit average. Past it, E Scooter is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The E Scooter market on Amazon at a glance

Shoppers on Amazon Germany searched for E Scooter 10.8M times last year and spent an estimated €8.3M. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8.3M a year.

Searches, last 12 months: 10.8M
Growth, 90 days vs prior 90: +73.0%
Conversion, latest week: 0.2%
Market size, estimated: €8.3Ma year
Peak month: July3.3× the quietest month
Top search term: e scooter4.9M searches a year

02 · Price

A sale here is worth €334.38.

Listings sell for €334.38 on average, from €129.76 to €1161.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €334.38 that is €167K to €251K a year per listing.

Average price: €334.38above the $15 to $100 sweet spot
Price range: €129.76–€1161.33
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 500–750
Revenue per listing a year: €167K–€251K
Returns: 3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #40 within Inline-Skates, Rollschuhe, Skateboarding & Scooter. It carries 217 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 50%
Out of stock, average day: 10.6%
Average rank: #40in Inline-Skates, Rollschuhe, Skateboarding & Scooter
Average rating: 4.14 starsAmazon Germany average 4.37 stars
Average reviews: 217per listing
Listings tracked: 52

04 · Newcomers

24 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 25
Successful launches: 24Amazon's first-year sales bar
Average brand age: 32 months

Products

Top E Scooter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

18%

Brand 131%
Brand 228%
Brand 39%
Brand 48%
Brand 54%
Brand 63%
Open — no brand owns it (14 brands, 18%)

Demand

E Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top E Scooter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

e scooter4.9M/yr +83.4%0.2% conv.
e roller1.2M/yr +80.0%0.1% conv.
e scooter mit straßenzulassung1.0M/yr +33.0%0.2% conv.
xiaomi e scooter463K/yr +78.4%0.2% conv.
ninebot272K/yr +159.0%0.1% conv.
segway ninebot336K/yr +123.1%0.4% conv.
e roller mit straßenzulassung389K/yr +43.3%0.3% conv.
e-scooter331K/yr +56.5%0.2% conv.
segway211K/yr +63.6%0.1% conv.
ninebot e scooter307K/yr +6.3%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about E Scooter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

8%of negative reviews mention “Akkulaufzeit”

3.7%of orders come back

“Fehlermeldung: Akku defekt”

A buyer, on “Akkulaufzeit”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common E Scooter questions

Answered from the same tracked data.

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