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E Scooter

Maybe

Shoppers spend an estimated $8.3M a year here. But prices span $129.76–$1161.33, mostly outside the sweet spot, so E Scooter is a Maybe.

Flapen Score
62
62 / 100
Top 13% of 1,017 Sport & Freizeit niches · +12 vs the category median of 50
Market size
€8.3M/yr10.8M searches / yr
90-day growth
+73.0%search demand this quarter
Competition
32%top-5 click share · 20 brands · 57 sellers

Flapen Score

E Scooter against its category

The dotted line is the Sport & Freizeit average. Past it, E Scooter is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E Scooter market on Amazon at a glance

Shoppers on Amazon Germany searched for E Scooter 10.8M times last year and spent an estimated €8.3M. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8.3M a year.

Searches, last 12 months
10.8M
Growth, 90 days vs prior 90
+73.0%
Conversion, latest week
0.2%
Market size, estimated
€8.3Ma year
Peak month
July3.3× the quietest month
Top search term
e scooter4.9M searches a year

02 · Price

A sale here is worth €334.38.

Listings sell for €334.38 on average, from €129.76 to €1161.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €334.38 that is €167K to €251K a year per listing.

Average price
€334.38above the $15 to $100 sweet spot
Price range
€129.76–€1161.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€167K–€251K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #40 within Inline-Skates, Rollschuhe, Skateboarding & Scooter. It carries 217 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
50%
Out of stock, average day
10.6%
Average rank
#40in Inline-Skates, Rollschuhe, Skateboarding & Scooter
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
217per listing
Listings tracked
52

04 · Newcomers

24 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
24Amazon's first-year sales bar
Average brand age
32 months

Products

Top E Scooter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

€0€250K€499K€749K€998K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

57

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 75%

Open market

18%

  • Segway-Ninebot31%
  • XIAOMI28%
  • TODIMART9%
  • HeyScooter8%
  • NAVEE4%
  • Kedaung3%
  • Open — no brand owns it (14 brands, 18%)

Demand

E Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top E Scooter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • e scooter4.9M/yr
  • e roller1.2M/yr
  • e scooter mit straßenzulassung1.0M/yr
  • xiaomi e scooter463K/yr
  • ninebot272K/yr
  • segway ninebot336K/yr
  • e roller mit straßenzulassung389K/yr
  • e-scooter331K/yr
  • segway211K/yr
  • ninebot e scooter307K/yr

Reviews and returns

What reviews say buyers love and hate about E Scooter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
8%of negative reviews mention “Akkulaufzeit”
3.7%of orders come back
“Fehlermeldung: Akku defekt”
A buyer, on “Akkulaufzeit”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common E Scooter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data