Is Dehnungsband profitable to sell on Amazon Germany?

Flapen scores Dehnungsband 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €94K a year across 11 tracked products. Search demand grew -14.0% in the last 90 days.

How competitive is the Dehnungsband niche on Amazon Germany?

11 brands and 47 sellers compete in Dehnungsband on Amazon Germany. The top 5 Dehnungsband products take 81% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Dehnungsband?

Dehnungsband buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Gesamtgröße. An estimated 0.7% of orders come back.

When does demand for Dehnungsband peak?

Search demand for Dehnungsband on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Dehnungsband niche?

Dehnungsband sells for €8.80 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.02 to €20.30. The average product has 13,611 reviews, the count a new listing must catch up to.

Dehnungsband

Fail

The top 5 products take 81% of clicks, so Dehnungsband is a Fail.

Flapen Score: 38
38 / 100Ranks 877 of 1,017 Sport & Freizeit niches · −12 vs the category median of 50
Market size: €94K/yr180K searches / yr
90-day growth: -14.0%search demand this quarter
Competition: 81%top-5 click share · 11 brands · 47 sellers

Flapen Score

Dehnungsband against its category

The dotted line is the Sport & Freizeit average. Past it, Dehnungsband is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Dehnungsband market on Amazon at a glance

Shoppers on Amazon Germany searched for Dehnungsband 180K times last year and spent an estimated €94K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months: 180K
Growth, 90 days vs prior 90: -14.0%
Conversion, latest week: 6.0%
Market size, estimated: €94Ka year
Peak month: February1.4× the quietest month
Top search term: dehnungsband20K searches a year

02 · Price

A sale here is worth €8.80.

Listings sell for €8.80 on average, from €5.02 to €20.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €8.80 that is €4K to €7K a year per listing.

Average price: €8.80under the $15 to $100 sweet spot
Price range: €5.02–€20.30
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€7K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #44 within Fitness. It carries 13,611 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 0.9%
Average rank: #44in Fitness
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 13,611per listing
Listings tracked: 11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Dehnungsband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

Brand 148%
Brand 211%
Brand 38%
Brand 48%
Brand 56%
Brand 64%
Open — no brand owns it (5 brands, 15%)

Demand

Dehnungsband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dehnungsband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dehnungsband20K/yr -33.8%2.7% conv.
yoga band15K/yr +6.6%2.0% conv.
stretchband fitness17K/yr -30.7%5.2% conv.
fitnessband mit schlaufen14K/yr +10.3%1.3% conv.
elastikband13K/yr +1.1%1.9% conv.
stretchband14K/yr -15.3%2.7% conv.
stretching band15K/yr -28.0%2.8% conv.
dehnband8K/yr +12.8%2.7% conv.
stretch band fitness9K/yr +5.0%5.1% conv.
stretch band8K/yr -6.5%3.3% conv.

Reviews and returns

What reviews say buyers love and hate about Dehnungsband

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

23%of negative reviews mention “Haltbarkeit”

0.7%of orders come back

“Haltbarkeit”

A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Dehnungsband questions

Answered from the same tracked data.

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