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Dart Beleuchtung

Fail

Demand is soft, at -78.8% this quarter, so Dart Beleuchtung is a Fail.

Flapen Score
46
46 / 100
Ranks 661 of 1,017 Sport & Freizeit niches · −4 vs the category median of 50
Market size
€807K/yr618K searches / yr
90-day growth
-78.8%search demand this quarter
Competition
63%top-5 click share · 9 brands · 31 sellers

Flapen Score

Dart Beleuchtung against its category

The dotted line is the Sport & Freizeit average. Past it, Dart Beleuchtung is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dart Beleuchtung market on Amazon at a glance

Shoppers on Amazon Germany searched for Dart Beleuchtung 618K times last year and spent an estimated €807K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 618K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -78.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €807K a year.

Searches, last 12 months
618K
Growth, 90 days vs prior 90
-78.8%
Conversion, latest week
2.3%
Market size, estimated
€807Ka year
Peak month
January15.0× the quietest month
Top search term
dart beleuchtung106K searches a year

02 · Price

A sale here is worth €57.76.

Listings sell for €57.76 on average, from €18.55 to €222.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €57.76 that is €14K to €29K a year per listing.

Average price
€57.76inside the $15 to $100 sweet spot
Price range
€18.55–€222.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€14K–€29K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #60 within Darts & Dartscheiben. It carries 879 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
6.4%
Average rank
#60in Darts & Dartscheiben
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
879per listing
Listings tracked
17

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dart Beleuchtung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

31

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

5%

  • Brand 139%
  • Brand 222%
  • Brand 321%
  • Brand 46%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Dart Beleuchtung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 15.0×

Search terms

Top Dart Beleuchtung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dart beleuchtung106K/yr
  • dartscheibe beleuchtung90K/yr
  • dart licht67K/yr
  • dart lichtring43K/yr
  • winmau plasma44K/yr
  • lichtring dartscheibe22K/yr
  • dartboard beleuchtung32K/yr
  • beleuchtung dartscheibe29K/yr
  • dartbeleuchtung20K/yr
  • dartlicht22K/yr

Reviews and returns

What reviews say buyers love and hate about Dart Beleuchtung

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Helligkeit/Glanz/Glühen”
10%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.4%of orders come back
“Erst dachte ich 300€ ist zu viel”
A buyer, on “Preis-Leistungs-Verhältnis”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dart Beleuchtung questions

Answered from the same tracked data.