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66

cricket

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 60Conversion 45Competition 63Returns 97Price range 15Avg price 91Brand share 68Review moat 95Quality gap 93

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great104.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€57.16

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+35.4%

90-day search growth — must beat 0% to launch

Market size

Good€277K

€277K/yr · 136K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad€12.16–€587.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, cricket is a €277K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

cricket market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€171K–€229K
units × avg price
Conversion rate
3.6%
Avg BSR
#141
Page quality
0%
Prime
52%
Sponsored
90%
Out of stock
10.4%
Avg brand age
54 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

65

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

47%

Top 20: 89%

Open market

30%

  • GICO19%
  • WOODENFUN13%
  • Relaxdays12%
  • YRHome12%
  • Ansobea9%
  • Idena5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×

Top cricket search terms

  • krocket16K/yr
  • cricket21K/yr
  • krocket spiel kinder14K/yr
  • crocket spiel outdoor12K/yr
  • cricket set14K/yr
  • krocket spiel15K/yr
  • krocket spiel erwachsene8K/yr
  • cricket set kinder8K/yr
  • croquet set7K/yr
  • crocket7K/yr
All search terms

Top cricket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€11K8%€22K12%€33K16%€44K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cricket

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis32%

“Super Freizeit-Spiel”

Qualität insgesamt16%

“qualitativ hochwertig für die ganze Familie”

Materialqualität8%

“Wertiges Material”

Geeignet für den Innenbereich7%

“Robustes für draußen gesucht habe, das man schnell aufbauen und mit Kindern spielen kann.”

Preis-Leistungs-Verhältnis6%

“Top Preis-Leistung”

Design insgesamt4%

“Insgesamt ist das Design angenehm und ansprechend”

Benutzerfreundlichkeit3%

“Einfache Handhabung und stabil”

Holzqualität3%

“Schönes Holzspiel, dass erst noch zusammengebaut werden muss”

Stärke3%

“Macht einen robusten Eindruck”

Haltbarkeit2%

“Ist robust”

What buyers complain about

Gesamtgröße21%

“Die Schläger sind recht kurz”

Qualität insgesamt20%

“Müll”

Haltbarkeit11%

“fällt auseinander”

Montage/Installation6%

“Die Montage ist etwas zu Zeitaufwendig”

Stärke5%

“nicht besonders stabil wirkt”

Defekt Material/Teile4%

“An 2 Schlägern ist das Gewinde defekt”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Keine deutsche Spielanleitung dabei”

Haftung/Klebrigkeit4%

“Schade um den Klebstoff”

Holzqualität2%

“aus recht dünnem Rundholz hergestellt - sehr enttäuschend!”

Materialqualität2%

“Die Verarbeitung wirkt sehr billig”

Top return reasons

Gesamtgröße37%
Defekt Material/Teile17%
Qualität insgesamt12%
Haltbarkeit5%
Gleichgewicht/Stabilität3%
Geschenk Zweck2%
Funktionalität insgesamt2%
Konnektivität – insgesamt2%
Dünn2%
Montage2%

Common questions

Is cricket profitable to sell on Amazon Germany?
The niche generates €277K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Worth a look (66/100).
How competitive is the cricket niche?
22 brands and 65 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in cricket?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 0.5%.
When does demand for cricket peak?
Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 9.6× the quietest.
What does it cost to enter the cricket niche?
Listings span €12.16–€587.26; the average listing price is €57.16 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.