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Cricket

Cricket shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

66
Worth a look

Top 6% of 1,017 Sport & Freizeit niches · +16 vs the category median of 50

Market size 50Growth 60Conversion 45Competition 63Returns 97Price range 15Avg price 91Brand share 68Review moat 95Quality gap 93
This niche Category average · 1,017 niches

Is Cricket profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cricket is a €277K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Cricket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.4% over the last 90 days and 3.6% of searches end in a purchase.

€277K

revenue / yr

Units sold / yr4K
Search volume / yr+35.4%136K
Conversion rate3.6%
Avg price€57.16

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers22 · 65
Top-5 product click share47%
Open market36%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement90%
New entrants (1y)3· 0 succeeded
Avg rating4.0★
Avg reviews104

Top Cricket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€33K€44K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

65

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

47%

Top 20: 89%

Open market

30%

  • GICO19%
  • WOODENFUN13%
  • Relaxdays12%
  • YRHome12%
  • Ansobea9%
  • Idena5%

Cricket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR3.6%Products31Brands22Top 5 Brands64%OOS Rate10.4%Rating4.0★Reviews104Avg BSR#141
6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×

Top Cricket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • krocket16K/yr
  • cricket21K/yr
  • krocket spiel kinder14K/yr
  • crocket spiel outdoor12K/yr
  • cricket set14K/yr
  • krocket spiel15K/yr
  • krocket spiel erwachsene8K/yr
  • cricket set kinder8K/yr
  • croquet set7K/yr
  • crocket7K/yr

What reviews say buyers love and hate about Cricket

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Spaß/Unterhaltungserlebnis32%

Super Freizeit-Spiel

Qualität insgesamt16%

qualitativ hochwertig für die ganze Familie

Materialqualität8%

Wertiges Material

Geeignet für den Innenbereich7%

Robustes für draußen gesucht habe, das man schnell aufbauen und mit Kindern spielen kann.

Preis-Leistungs-Verhältnis6%

Top Preis-Leistung

What buyers complain about

79% of reviews
Gesamtgröße21%

Die Schläger sind recht kurz

Qualität insgesamt20%

Müll

Haltbarkeit11%

fällt auseinander

Montage/Installation6%

Die Montage ist etwas zu Zeitaufwendig

Stärke5%

nicht besonders stabil wirkt

Cricket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
37%
2Defekt Material/Teile
17%
3Qualität insgesamt
12%
4Haltbarkeit
5%
5Gleichgewicht/Stabilität
3%

Common Cricket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cricket 66/100 on Amazon Germany — Worth a look. The niche generates €277K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +35.4% over the last 90 days.
Search demand for Cricket on Amazon Germany peaks in Mar–Apr–May–Jun–Jul–Aug, where the busiest month runs 9.6× the quietest.