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Chicago Bulls

Fail

The top 5 brands take 100% of clicks, so Chicago Bulls is a Fail.

Flapen Score
42
42 / 100
Ranks 792 of 1,017 Sport & Freizeit niches · −8 vs the category median of 50
Market size
€45K/yr196K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
31%top-5 click share · 6 brands · 113 sellers

Flapen Score

Chicago Bulls against its category

The dotted line is the Sport & Freizeit average. Past it, Chicago Bulls is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Bulls market on Amazon at a glance

Shoppers on Amazon Germany searched for Chicago Bulls 196K times last year and spent an estimated €45K. The top 5 brands take 100% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
1.0%
Market size, estimated
€45Ka year
Peak month
December1.4× the quietest month
Top search term
mitchell and ness cap48K searches a year

02 · Price

A sale here is worth €23.13.

Listings sell for €23.13 on average, from €13.20 to €33.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €23.13 that is €0 to €2K a year per listing.

Average price
€23.13inside the $15 to $100 sweet spot
Price range
€13.20–€33.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #864 within Sportfanshop. It carries 1,009 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
98%
Out of stock, average day
2.4%
Average rank
#864in Sportfanshop
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,009per listing
Listings tracked
63

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chicago Bulls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

6 rising

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

0%

  • Brand 157%
  • Brand 238%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 60%

Demand

Chicago Bulls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chicago Bulls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mitchell and ness cap48K/yr
  • chicago bulls cap39K/yr
  • chicago bulls39K/yr
  • nba cap17K/yr
  • mitchell & ness16K/yr
  • bulls cap10K/yr
  • basketball cap7K/yr
  • basketball cap herren5K/yr
  • nba cap herren5K/yr
  • chicago bulls jacke7K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Bulls

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Gesamtgröße”
3.8%of orders come back
“Liegt nicht perfekt an”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chicago Bulls questions

Answered from the same tracked data.