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Chalkbag

Fail

Demand is soft, at -26.6% this quarter, so Chalkbag is a Fail.

Flapen Score
36
36 / 100
Ranks 922 of 1,017 Sport & Freizeit niches · −14 vs the category median of 50
Market size
€55K/yr189K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
72%top-5 click share · 9 brands · 46 sellers

Flapen Score

Chalkbag against its category

The dotted line is the Sport & Freizeit average. Past it, Chalkbag is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalkbag market on Amazon at a glance

Shoppers on Amazon Germany searched for Chalkbag 189K times last year and spent an estimated €55K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
1.7%
Market size, estimated
€55Ka year
Peak month
December2.2× the quietest month
Top search term
chalkbag96K searches a year

02 · Price

A sale here is worth €16.87.

Listings sell for €16.87 on average, from €10.71 to €28.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €16.87 that is €2K to €4K a year per listing.

Average price
€16.87inside the $15 to $100 sweet spot
Price range
€10.71–€28.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #16 within Klettern. It carries 566 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#16in Klettern
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
566per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Chalkbag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

46

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 152%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Chalkbag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Chalkbag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chalkbag96K/yr
  • chalk bag40K/yr
  • chalk bag für bouldern9K/yr
  • chalkbag boulder13K/yr
  • boulder chalk bag8K/yr
  • chalkbag kinder8K/yr
  • boulder bag6K/yr
  • kreidebeutel4K/yr
  • magnesiabeutel4K/yr

Reviews and returns

What reviews say buyers love and hate about Chalkbag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “beworben Vs Tatsächliches Produkt”
50%of negative reviews mention “Weiches Gefühl”
1.5%of orders come back
“Das einzige Mako ist, dass er sehr weich und”
A buyer, on “Weiches Gefühl”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chalkbag questions

Answered from the same tracked data.