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Butterfly Messer

Maybe

Products sell for $31.98 on average, inside the sweet spot. But demand is soft, at -30.6% this quarter, so Butterfly Messer is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 1,017 Sport & Freizeit niches · +6 vs the category median of 50
Market size
€373K/yr1.1M searches / yr
90-day growth
-30.6%search demand this quarter
Competition
48%top-5 click share · 26 brands · 40 sellers

Flapen Score

Butterfly Messer against its category

The dotted line is the Sport & Freizeit average. Past it, Butterfly Messer is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Messer market on Amazon at a glance

Shoppers on Amazon Germany searched for Butterfly Messer 1.1M times last year and spent an estimated €373K. The top 5 brands take 60% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €373K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.1%
Market size, estimated
€373Ka year
Peak month
February1.6× the quietest month
Top search term
butterfly messer302K searches a year

02 · Price

A sale here is worth €31.98.

Listings sell for €31.98 on average, from €6.43 to €536.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €31.98 that is €3K to €8K a year per listing.

Average price
€31.98inside the $15 to $100 sweet spot
Price range
€6.43–€536.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #72 within Kampfsport. It carries 252 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
81%
Out of stock, average day
24.9%
Average rank
#72in Kampfsport
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
252per listing
Listings tracked
37

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Butterfly Messer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

40

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

48%

Top 20: 84%

Open market

35%

  • Brand 124%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Butterfly Messer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Butterfly Messer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly messer302K/yr
  • butterfly trainer243K/yr
  • butterfly227K/yr
  • butterfly knife55K/yr
  • balisong53K/yr
  • balisong trainer49K/yr
  • butterfly messer trainer36K/yr
  • butterfly knife trainer21K/yr
  • butterfly trainer messer14K/yr
  • butterfly messer scharf15K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Messer

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Ganz schlechte Qualität”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Butterfly Messer questions

Answered from the same tracked data.