Is butterfly messer profitable to sell on Amazon Germany?

The niche generates €373K/yr across 37 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the butterfly messer niche?

26 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in butterfly messer?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Griff. The return rate is 1.1%.

When does demand for butterfly messer peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the butterfly messer niche?

Listings span €6.43–€536.49; the average listing price is €31.98 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.

butterfly messer

Worth a look

Shows a sweet-spot price point ($31.98 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible€31.98

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great252.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good€373K

€373K/yr · 1.1M searches

Price range

Bad€6.43–€536.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, butterfly messer is a €373K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

butterfly messer market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €320K–€400K; units × avg price
Conversion rate: 1.1%
Avg BSR: #72
Page quality: 0%
Prime: 81%
Sponsored: 19%
Out of stock: 24.9%
Avg brand age: 41 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

48%

Top 20: 84%

Open market

35%

Sporgo24%
Lajiakoy11%
Tomuvpzn9%
vornnex9%
Nabalis6%
XCMC5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top butterfly messer search terms

butterfly messer302K/yr -21.2%0.8% conv.
butterfly trainer243K/yr -33.2%1.4% conv.
butterfly227K/yr -24.6%0.5% conv.
butterfly knife55K/yr -33.7%0.7% conv.
balisong53K/yr -39.0%0.5% conv.
balisong trainer49K/yr -36.3%0.7% conv.
butterfly messer trainer36K/yr -48.1%1.1% conv.
butterfly knife trainer21K/yr -48.6%1.0% conv.
butterfly trainer messer14K/yr -35.4%1.6% conv.
butterfly messer scharf15K/yr -23.1%0.4% conv.

All search terms

Top butterfly messer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sporgo 3 Stück Butterfly Messer: Butterfly Trainer Ungeschärfte Klinge Übungs Butterfly Kamm Edelstahl Butterfly Knife Trainer für Trainingsmesser Anfänger übt Flipping-Tricks (Schwarz+Weiß+Farbe)

Sporgo€14.603.4★33 rev

Lajiakoy Butterfly Trainer 2 PCS Butterfly Messer Trainingsmesser Unbekannte Klinge Stainless Steel Butterfly Kamm Practice Tool for Practicing Flipping Tricks(Schwarz Bunt) (2 Stücke)

Lajiakoy€10.434.4★35 rev

Tomuvpzn Butterfly Trainer Sporttraining Übungs Grün Edelstahl Faltbarer Trainings Butterfly Trainer Nicht Scharfe Für Handbewegungen von Anfängern Übungs Flip Fähigkeiten

Tomuvpzn€18.753.7★115 rev

vornnex Butterfly Trainer zum Üben ungeschärfte Klinge Balisong Trainer komplett Edelstahl 100% sicheres stumpfes Butterfly Trainings Silberfarben

vornnex€10.334.1★3,846 rev

Balisong Butterfly Trainer Practice Butterfly Trainer Bottle Opener - NOT Real - NO Sharp - Unsharpened Blade

XCMC€15.684.3★63 rev

Newest

by launch date

Böker PLUS Relack Trainer legales Balisong Trainingsmesser mit schwarzem Alu-Griff - Übungs-Messer mit roter Dummy Klinge ungeschärft - hochwertiges Butterfly Trainer Messer

BÖKER PLUS€24.566 rev

6mo ago

Sporgo 3 Stück Butterfly Messer: Biegen Butterfly Trainer zum Üben Ungeschärfte Klinge Edelstahl Butterfly Knife Trainer für Trainingsmesser AnfäNger-Der Flipping Tricks üBt (Schwarz + Weiß+ Farbe)

Sporgo€13.813 rev

7mo ago

VEGOATY 3 Stück Butterfly Messer: Biegen Butterfly Trainer Ungeschärfte Klinge Übungs Butterfly Kamm Edelstahl Butterfly Knife Trainer für Trainingsmesser Anfänger übt Flipping-Tricks

VEGOATY€22.041 rev

7mo ago

GOMETY 3 Stück Butterfly Trainer Butterfly Messer zum Üben Ungeschärfte Klinge Butterfly Kamm Edelstahl für Trainingsmesser AnfäNger-Der Flipping Tricks üBt (Weiß Schwarz Farbe)

GOMETY€16.340 rev

8mo ago

Sporgo 3 Stück Butterfly Messer: Biegen Butterfly Trainer Ungeschärfte Klinge Übungs Butterfly Kamm Edelstahl Butterfly Knife Trainer für Trainingsmesser Anfänger übt Flipping-Tricks

Sporgo€13.7018 rev

1y ago

What buyers say about butterfly messer

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt43%

“Super Qualität”

Preis-Leistungs-Verhältnis7%

“den Preis echt ok”

Spaß/Unterhaltungserlebnis6%

“Fun Faktor 10 von 10”

beworben Vs Tatsächliches Produkt5%

“Erfüllen vollkommen ihren Zweck”

Benutzerfreundlichkeit4%

“die Handhabung funktioniert einwandfrei.”

Eignung Anfänger4%

“Sehr guter Schläger für Anfänger”

Geschenk Zweck4%

“War ein Geschenk”

Gesamtgröße3%

“Liegt super in der Hand”

Design insgesamt3%

“Das Design ist echt schön”

Griff3%

“Liegt super in der Hand”

What buyers complain about

Qualität insgesamt30%

“Ganz schlechte Qualität”

Haltbarkeit16%

“Hält nicht lange”

Griff8%

“der steckstift, ist eine katastrophe,er rutscht immer wieder halb raus dadurch verkanntet der block beim ziehen, und man muss wider aufstehen und nachstecken.”

Preis-Leistungs-Verhältnis8%

“sind den Preis nicht wert”

Stärke5%

“Leider nicht sehr stabil fallen schnell auseinander”

Montage3%

“Schrauben locker, Material schlecht”

Materialqualität3%

“Material schlecht”

Manövrieren3%

“Es bewegt sich kaum”

Gleichgewicht/Stabilität3%

“Instabil”

Spaß/Unterhaltungserlebnis3%

“die 1h macht es spaß bis es auseinanderfällt.”

Top return reasons

Qualität insgesamt18%

Haltbarkeit16%

Defekt Material/Teile15%

beworben Vs Tatsächliches Produkt6%

Gesamtgröße5%

Mechanismus probleme5%

Funktionalität insgesamt5%

Gewicht schwer4%

Schärfe3%