- Flapen Score
- 20 / 100Ranks 1,012 of 1,017 Sport & Freizeit niches · −30 vs the category median of 5020
- Market size
- €23K/yr25K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 8 sellers
Flapen Score
Bowflex against its category
The dotted line is the Sport & Freizeit average. Past it, Bowflex is stronger. Inside it, weaker.
Market
The Bowflex market on Amazon at a glance
Shoppers on Amazon Germany searched for Bowflex 25K times last year and spent an estimated €23K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 20 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €23Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- bowflex16K searches a year
02 · Price
A sale here is worth €351.71.
Listings sell for €351.71 on average, from €161.93 to €569.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €351.71 that is €0 to €35K a year per listing.
- Average price
- €351.71above the $15 to $100 sweet spot
- Price range
- €161.93–€569.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€35K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #118 within Fitness. It carries 3,143 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 30%
- Out of stock, average day
- 6.6%
- Average rank
- #118in Fitness
- Average rating
- 4.72 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,143per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Bowflex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRAINGAIN 15-in-1 verstellbares Hantelset 24 kg Paar | Platzsparende verstellbare Gewichte für das Training im Heim-Fitnessstudio | 15 Hanteln in einem | Smart-Click-Technologie | Langlebige Leistung
- Price
- €206.23
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 1y ago

Bowflex Unisex Adult Selecttech 552i Hantel Schwarz/Rot Einheitsgröße EU
- Price
- €177.42
- Rating
- 4.7/5
- Reviews
- 9,620
- Age
- 8y ago

Bowflex Unisex Adult Selecttech 1090i Hantel Schwarz/Rot Einheitsgröße EU
- Price
- €293.68
- Rating
- 4.7/5
- Reviews
- 9,620
- Age
- 8y ago

BowFlex SelectTech 552i Hanteln (Paar) einstellbar von 2 bis 24 kg pro Hantel
- Price
- €339.63
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

BRAINGAIN Verstellbare Hanteln - 23.5kg 32.5kg 41.5kg - Chrom/Schwarz - Vielseitige Heimfitness-Gewichte für Krafttraining (Chrom 2 x 23 5kg)
- Price
- €371.25
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 2y ago
Trending
estimated 90-day click momentum
BRAINGAIN Verstellbare Hanteln - 23.5kg 32.5kg 41.5kg - Chrom/Schwarz - Vielseitige Heimfitness-Gewichte für Krafttraining (Chrom 2 x 32 5kg)
- Price
- €458.54
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 2y ago

BRAINGAIN Verstellbare Kurzhantel Set 23 5kg / 32 5kg / 41 5kg Gewichte in 1 Sek wechseln Platzsparendes Homegym Mehrere Gewichte in einem Chrom/Schwarz
- Price
- €379.16
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 2y ago

BRAINGAIN Verstellbare Hanteln - 23.5kg 32.5kg 41.5kg - Chrom/Schwarz - Vielseitige Heimfitness-Gewichte für Krafttraining (Chrom 2 x 41 5kg)
- Price
- €559.81
- Rating
- 4.7/5
- Reviews
- 530
- Age
- 2y ago

BRAINGAIN 15-in-1 verstellbares Hantelset 24 kg Paar | Platzsparende verstellbare Gewichte für das Training im Heim-Fitnessstudio | 15 Hanteln in einem | Smart-Click-Technologie | Langlebige Leistung
- Price
- €206.23
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 1y ago

BRAINGAIN Verstellbare Hanteln - 23.5kg 32.5kg 41.5kg - Chrom/Schwarz - Vielseitige Heimfitness-Gewichte für Krafttraining (Chrom 2 x 23 5kg)
- Price
- €371.25
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 2y ago
Newest
by launch date
BowFlex SelectTech 1090i verstellbare Hanteln (Paar) einstellbar von 4 bis 41 kg in 17 Gewichtsleveln pro Hantel
- Price
- €569.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

BowFlex SelectTech 552i Hanteln (Paar) einstellbar von 2 bis 24 kg pro Hantel
- Price
- €339.63
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

BRAINGAIN 15-in-1 verstellbares Hantelset 24 kg Paar | Platzsparende verstellbare Gewichte für das Training im Heim-Fitnessstudio | 15 Hanteln in einem | Smart-Click-Technologie | Langlebige Leistung
- Price
- €206.23
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 1y ago

BRAINGAIN Verstellbare Kurzhantel Set 23 5kg / 32 5kg / 41 5kg Gewichte in 1 Sek wechseln Platzsparendes Homegym Mehrere Gewichte in einem Chrom/Schwarz
- Price
- €379.16
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 2y ago

BRAINGAIN Verstellbare Hanteln - 23.5kg 32.5kg 41.5kg - Chrom/Schwarz - Vielseitige Heimfitness-Gewichte für Krafttraining (Chrom 2 x 23 5kg)
- Price
- €371.25
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- BRAINGAIN53%
- Bowflex39%
- SelectTech8%
Demand
Bowflex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Bowflex
We read the reviews and the return reasons for every product selling here.
“Früher waren sie aber noch extrem teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowflex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









