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Bogen

Bogen shows a thin review moat (168 avg reviews), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 46% of 1,017 Sport & Freizeit niches · +1 vs the category median of 50

Market size 50Growth 23Conversion 5Competition 48Returns 81Price range 31Avg price 86Brand share 59Review moat 92Quality gap 76
This niche Category average · 1,017 niches

Is Bogen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bogen is a €278K/yr Amazon Germany market (944K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 51/100.

Bogen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.0% over the last 90 days and 0.4% of searches end in a purchase.

€278K

revenue / yr

Units sold / yr5K
Search volume / yr-5.0%944K
Conversion rate0.4%
Avg price€70.20

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers14 · 13
Top-5 product click share56%
Open market30%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement25%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews168

Top Bogen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€28K€56K€84K€111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

13

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

24%

  • BSW-Flitzebogen25%
  • NorthSpoor20%
  • longbowmaker10%
  • S F8%
  • RAGIM6%
  • BOWRILLA6%

Bogen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume944KCVR0.4%Products20Brands14Top 5 Brands70%OOS Rate16.8%Rating4.3★Reviews168Avg BSR#45
20K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Bogen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bogenschießen145K/yr
  • bogen178K/yr
  • pfeil und bogen110K/yr
  • compoundbogen69K/yr
  • recurvebogen48K/yr
  • pfeil und bogen erwachsene53K/yr
  • recurvebogen erwachsene29K/yr
  • arch34K/yr
  • bogen erwachsene27K/yr
  • sportbogen erwachsene27K/yr

What reviews say buyers love and hate about Bogen

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt30%

Super Qualität

Spaß/Unterhaltungserlebnis17%

Spaßgerät

Eignung Anfänger10%

Schönes Set für Anfänger

Preis-Leistungs-Verhältnis9%

Preis Leistung super

beworben Vs Tatsächliches Produkt6%

Erfüllt die Erwartungen

What buyers complain about

81% of reviews
Qualität insgesamt28%

Pfeile sind Schrott

Haltbarkeit20%

Die Spitzen sind schnell kaputt oder ab

Gewicht schwer17%

Der Bogen ist zwar schwer

Stärke11%

nicht sonderlich belastbar

Design insgesamt6%

Fehlkonstruktion - keine richtige Pfeilauflage

Bogen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
37%
2Funktionalität insgesamt
10%
3Defekt Material/Teile
10%
4Qualität insgesamt
8%
5Haltbarkeit
6%

Common Bogen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bogen 51/100 on Amazon Germany — Worth a look. The niche generates €278K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.
Search demand for Bogen on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.