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Basketball

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 94% of clicks, so Basketball is a Maybe.

Flapen Score
53
53 / 100
Top 39% of 1,017 Sport & Freizeit niches · +3 vs the category median of 50
Market size
€740K/yr1.6M searches / yr
90-day growth
+17.2%search demand this quarter
Competition
55%top-5 click share · 9 brands · 82 sellers

Flapen Score

Basketball against its category

The dotted line is the Sport & Freizeit average. Past it, Basketball is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball market on Amazon at a glance

Shoppers on Amazon Germany searched for Basketball 1.6M times last year and spent an estimated €740K. The top 5 brands take 94% of clicks. Demand peaks in Apr. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €740K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
2.5%
Market size, estimated
€740Ka year
Peak month
April2.6× the quietest month
Top search term
basketball1.1M searches a year

02 · Price

A sale here is worth €18.17.

Listings sell for €18.17 on average, from €7.75 to €42.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €18.17 that is €23K to €27K a year per listing.

Average price
€18.17inside the $15 to $100 sweet spot
Price range
€7.75–€42.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
€23K–€27K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #19 within Basketball. It carries 1,769 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#19in Basketball
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,769per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Basketball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

82

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

5%

  • Brand 135%
  • Brand 217%
  • Brand 317%
  • Brand 413%
  • Brand 512%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Basketball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.6×

Search terms

Top Basketball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball1.1M/yr
  • basketball größe 5110K/yr
  • basketball outdoor58K/yr
  • basketball größe 653K/yr
  • wilson basketball45K/yr
  • basketball kinder52K/yr
  • basketball größe 734K/yr
  • basketball größe 419K/yr
  • basketbälle20K/yr
  • spalding basketball19K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Basketball verliert die Luft”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Basketball questions

Answered from the same tracked data.